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Maria Gurova

Future of Film: Even Bigger Screens and, Yep, Cinema Selfies - Hollywood Reporter - 0 views

www.hollywoodreporter.com/...film-bigger-screens-yep-728426

Theatrical Technology cinema screen fights Immersive Experience 3D 360-degree video adjustable entertainment Adaptive Storytelling interactive Barco Escape panoramic screen non-conventional content in cinema

shared by Maria Gurova on 03 Jun 16 - No Cached
  • a new generation of even more ambitious theaters — possibly even including cinema's first holodeck — is waiting in the wings.
  • The first Escape theaters — which will include the Cinemark 18 & XD at the Promenade at the Howard Hughes Center in Los Angeles — will open Sept. 19, showing a special edition of Fox's new young adult thriller The Maze Runner
  • Escape theaters showing The Maze Runner will project the live-action movie on to the center screen, and the side screens will feature additional visual effects
  • ...6 more annotations...
  • "We believe entertainment needs to continue to evolve with a more immersive experience,"
  • Movie screens will continue to morph into ever-wider configurations
  • That footage will be shown in a special 360-degree OmniCam theater installation planned for the FIFA World Football Museum in Zurich. Meanwhile, startup Jaunt is developing a 360-degree camera for use in virtual reality
  • High-tech interactivity also may play a role in the next generation of theaters.
  • They would include a theater where a 3D movie is projected onto a 360-degree dome-shaped screen and real-time facial replacement would be used to project audience members into the action
  • "You'd have a wristband that identifies who you are, and if you elect to, your body and face can be scanned, allowing the attractions to include you in them and allow you to interact with them
Maria Gurova

Is it curtains for the big screen? - FT.com - 1 views

next.ft.com/...e8-1c1c-11e6-a7bc-ee846770ec15

Theatrical entertainment in-home vs in-theatre screen fights The Screening Room premium formats windowing strategy Pause pushers tentpole strategy blockbuster

shared by Maria Gurova on 01 Jun 16 - No Cached
  • According to the National Association of Theatre Owners, US movie attendance peaked in 2002 and has been steadily declining ever since. To compensate, theatres have rolled out new technologies such as 3D, Imax and premium large-format cinemas, raising their ticket prices and thus keeping the box office at record-breaking levels
  • The majority of us are increasingly staying home.
  • At Cannes this year, the studio with the most films in competition
  • ...10 more annotations...
  • was not one of the big studios, but the streaming service Amazon.
  • But blockbusters have a design flaw: their marketing costs are enormous — opening a movie typically costs anywhere from $20m — and they spend less and less time in cinemas. To take a recent example, ticket sales for Batman v Superman: Dawn of Justice dropped by an astonishing 68.4 per cent on its second weekend
  • “What you’re going to end up with is fewer theatres,” George Lucas said during a panel at the University of Southern California in 2013. “Bigger theatres, with a lot of nice things. Going to the movies is going to cost you 50 bucks, maybe 100.”
  • He argued that a film will come out in cinemas for 17 days — three weekends — which is where 98 per cent of films make 95 per cent of their revenues anyway. On the 18th day, the film will be available everywhere and you will pay for the size: a movie screen will be $15, a 75-inch TV will be $4, a smartphone will be $1.99.
  • “Fifty per cent of Americans did not step into a movie theatre last year, and of the 50 per cent that did go into a theatre, 95 per cent of them went to one or two films,”
  • Arguably, it’s more visual than television. It has our full attention: each frame must pull its weight in terms of narrative and spectacle. That is why it is a director’s medium: it envelops us. TV comes to us, into our homes, casual, familiar, favouring habit-forming episodic narratives. That is why it is a writer’s medium. The big screen glamorises — its stars are the stuff of myth; the small screen is more like a member of the family
  • And something like The Avengers, it’s too much fun laughing with the audience. These things are communal experiences.
  • But then many film-makers would argue that movies should be consumed differently from music: a song is a song wherever you play it, whereas films were built for the big screen.
  • “I don’t think that experience is going to die,” says Obst, “although I do worry that eventually we will all be inside on our huge computer screens, watching all of the different types of entertainment together
  • Nothing breaks the spell of the movie more instantly than the pause button.
Maria Gurova

The Movie Theater Of The Future Is All About Big Screens And Big Data - 2 views

www.ibtimes.com/t-big-screens-big-data-2347076

Theatrical Technology Economy infrastructure devices screen In-Theatre Experience big data Barco Escape IMAX premium format

shared by Maria Gurova on 01 Jun 16 - No Cached
  • With huge-flat screen TVs becoming more affordable — and more original TV content being produced — cinemas have to step up their game to keep pace in the arms race with home theaters. That’s why theater chains are coming out with better food, reclining chairs, and more supersized screens like Imax to take full advantage of the special effects in many tentpole blockbusters.
  • The theater, which opens to the public Friday night, now has a lobby that’s part of the show (and soon, a camera-based audience data gathering tool to go with it), and a cinema equipped with the showpiece Barco Escape, which combines three screens in a U-shaped pattern that gives the viewer almost a cockpit-type perspective of the action.
  • “The Maze Runner” and its sequel, “Maze Runner: Scorch Trials,” were the first — and only — two films with scenes optimized for Barco Escape, but with dozens of Imax films coming out every year, there needs to be a much broader pipeline of content to compete with other large format
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  • Hoddick said he wants to develop three additional films this year, then eight in 2017 and then 12 a year after that
  • The Barco Escape costs exhibitors $100,000 with an additional fee per movie.
  • there are currently 21 Barco Escape theaters in the world — 16 in the United States, two each in Europe and China, and one in Mexico.
  • the plan is to have more than 100 by the end of this year, and 1,000 within three to five years. Oh, and they want an additional 1,000 just in China, soon to be the world’s biggest movie market — and one where Imax is in the process of opening hundreds of its own screens
  • Hoddick said while Barco Escape is only for 2D films at this point, he imagines it’s only a matter of time before 3D comes to the platform
  • it’s currently about 4 percent more expensive to produce a movie for Barco Escape, because the work has to happen in post-production, Hoddick said new cameras from manufacturers including Sony that can film in the 7:1 aspect ratio necessary for the medium will slash costs significantly
  • the theater will soon install a camera-based surveillance system to analyze demographics and customize which “lobby dominations” go live — think superhero trailers going up when a crew of high school kids walks in
Maria Gurova

How To Get More People Into Movie Theaters (Without Higher Ticket Prices) - 3 views

www.forbes.com/...s-without-higher-ticket-prices

CIS Technology entertainment Theatrical Immersive Experience Market Economy

shared by Maria Gurova on 02 Oct 14 - No Cached
  • Its newest toy is called Barco Escape and right now it’s essentially three theater screens in one space — the main screen and then additional screens on the left and right walls. The effect is a 270-degree image that makes viewers feel like they are in the middle of the action.
  • It’s the kind of premium experience that most people would expect to pay extra for but Schilowitz says part of the point of Escape is to give viewers a more theme-park like experience without charging any more for a ticket.
  • One of the biggest trends right now is people watching other people play video games.
  • ...3 more annotations...
  • Schilowitz hopes to engage brands to make 270-degree short films to show before the actual movie. Think Red Bull's Red Bull's many extreme sports videos. Now picture them in an immersive experience.  The money coming from brands could help offset the costs of the Escape screen.
  • Schilowitz believes you could take that experience into the theater. Have two people playing a virtual reality game while strapped into Oculus Rift-type devices and people would pay to watch the game on the big screen if top- ranked players were competing.
  • Escape will also be used to show things like concerts which can be better experienced with a wider screen. A Lady Gaga and Tony Bennett show will debut in Escape theaters in 2015.
  • Maria Gurova on 02 Oct 14
     
    The new technology that may transform all that real estate Theaters owns into the arcades of the future.  
isoldatenkova

Human Contact Is Now a Luxury Good - The New York Times - 0 views

www.nytimes.com/...an-contact-luxury-screens.html

Technology education science social kids

shared by isoldatenkova on 10 Apr 19 - No Cached
  • The rich have grown afraid of screens. They want their children to play with blocks, and tech-free private schools are booming. Humans are more expensive, and rich people are willing and able to pay for them.
  • classes have been replaced by software, much of the academic day now spent in silence on a laptop. In Utah, thousands of children do a brief, state-provided preschool program at home via laptop.
  • And children who spent more than two hours a day looking at a screen got lower scores on thinking and language tests,
  • ...3 more annotations...
  • Human contact is becoming a luxury good.
  • Tech companies worked hard to get public schools to buy into programs that required schools to have one laptop per student, arguing that it would better prepare children for their screen-based future.
  • In Silicon Valley, time on screens is increasingly seen as unhealthy. Here, the popular elementary school is the local Waldorf School, which promises a back-to-nature, nearly screen-free education
Maria Gurova

Imax's Richard Gelfond on Virtual Reality, Woody Allen and Reservations Over Netflix - ... - 0 views

www.hollywoodreporter.com/...gelfond-virtual-reality-898136

Theatrical Technology IMAX premium format Netflix non-conventional content in cinema In-Theatre Experience The Screening Room windowing strategy screen fights VR Immersive Experience content production

shared by Maria Gurova on 03 Jun 16 - No Cached
  • Given Imax receipts typically account for about 10 percent of the average tentpole's box office, studios and top filmmakers frequently shift their release dates to land a big-screen berth
  • Looking forward, the company is making a big push into virtual reality, partnering with Google on a camera, and will launch its first VR space in Los Angeles this year. On the content front, Michael Bay is in talks to create original VR content for Imax
  • Any regrets about partnering with Netflix to release the low-grossing Crouching Tiger 2? I have no regrets about experimenting because, especially with the windows changing distribution patterns, with digital distribution and over‑the‑top alternatives evolving quickly, the industry is going to have to experiment and learn.
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  • If someone came to us and said, "Would you launch a TV series in Imax day-and-date?", that's definitely something we would consider
  • We have over 300 theaters open; we have over 200 theaters in backlog [where a theater has been approved and the space designated, but it hasn't been built yet]. We just announced a 10‑theater deal.
  • Wanda, which accounts for the largest number of Imax screens in China, has its own giant-screen technology. Worried? I'm not very worried.
  • If the public wants an experience that's better than a standard 35mm but not as good as an Imax, there's a category they fit in.
  • In 2015, you announced the creation of the Imax China Film Fund to invest in Chinese tentpoles.
  • We can leverage those relationships, plus the Imax technology, plus the Imax release windows, and create value by investing in the right films.
  • We could get into original programming, but we're not going to be a small participant in a $200 million movie. Could I see there being a $10 million or $20 million film that is with an Imax filmmaker who loves Imax and plays well to the Imax audience and has the right ancillary distribution afterward? Yes. That's something we're exploring.
Maria Gurova

Screen Addiction Is Taking a Toll on Children - The New York Times - 0 views

well.blogs.nytimes.com/...n-is-taking-a-toll-on-children

Technology Social KE entertainment Play kids learning tech boom Market screen

shared by Maria Gurova on 07 Jul 15 - No Cached
  • Screen Addiction Is Taking a Toll on Children
  • “The average 8- to 10-year-old spends nearly eight hours a day with a variety of different media, and older children and teenagers spend more than 11 hours per day.”
  • Before age 2, children should not be exposed to any electronic media, the pediatrics academy maintains, because “a child’s brain develops rapidly during these first years, and young children learn best by interacting with people, not screens.”
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  • They need time to daydream, deal with anxieties, process their thoughts and share them with parents, who can provide reassurance.
  • Texting looms as the next national epidemic, with half of teenagers sending 50 or more text messages a day and those aged 13 through 17 averaging 3,364 texts a month, Amanda Lenhart of the Pew Research Center found in a 2012 study
evgeny lavrov

The Battle for the Last Unconquered Screen-The One in Your Car - WSJ - 0 views

www.wsj.com/...he-one-in-your-car-11554523220

cars screens Technology entertainment

shared by evgeny lavrov on 08 Apr 19 - No Cached
  • The average American driver spends 51 minutes a day in the car
  • On future screens, local restaurants, doctors’ offices and other services could target ads based on typical driving routes
  • “We see this as the battle for the fourth screen,”
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  • Data privacy is a particular concern for German car makers
  • Beyond Apple and Google, other tech companies are working to get their offerings incorporated into car systems
  • Samsung Electronics Co
  • Microsoft Corp. is also edging
  • The launch of self-driving vehicles in the coming years could bring even more screens into the car, on and off the dashboard, as passengers get more time to work, shop or watch movies on the road.
Maria Gurova

Research Says Screen Time Can Be Good For Your Kids - Forbes - 0 views

www.forbes.com/...time-can-be-good-for-your-kids

Technology connected world KE Social play patterns media game parenting indoor vs outdoor

shared by Maria Gurova on 31 Jul 13 - No Cached
  • Still, most parenting wisdom continues to portray television as an evil mind-rotting demon. The fear of ‘screen time’ is so deeply ingrained in our collective imagination that an irrational opposition between outdoor play and media consumption is taken for granted. Many parents believe the choice is either/or: indoors or out.
  • most storytelling is interactive. We consume most of our media through internet connected devices. And technology is so adept at providing ‘adaptive feedback’ that it proves to be an exceptionally effective teaching tool. In fact, a recent SRI study shows that game based learning can boost cognitive learning for students sitting on the median by 12%.
  • Joint media engagement refers to spontaneous and designed experiences of people using media together, and can happen anywhere and at any time when there are multiple people interacting together with digital and traditional media.
  • ...10 more annotations...
  • describes the rules and restrictions we put on screen time. Some of these restrictions limit time, other restrictions filter content.
  • Restrictive Mediation
  • Unlimited access to media becomes one of the markers of adulthood.
  • Instructive Mediation describes what happens when we talk to our kids while watching a movie or playing a video game with them. Make it a teaching opportunity
  • Instructive mediation is key for raising kids that are critical thinkers and intelligent adults in a media saturated world–kids who know how to THINK about the media they consume.
  • Social Coviewing is when you watch something with your kids but don’t necessarily talk about it. This is what happens in a movie theater.
  • This is what happens when I watch Phineas and Ferb with my kids.
  • Parallel play is kind of like multitasking. I can be typing on my Chromebook next to my son while he’s playing minecraft. We engage in peripheral conversations, some tangential, and some directly related to the game he is playing.
  • Asymmetrical joint media engagement
  • While interacting with me online, I hope they learn good web etiquette. I’m teaching them lessons about propriety and social media. They see the kinds of things I write in emails and chats.
Maria Gurova

Hands On With Tobii's Eye-Tracking Laptop - 0 views

mashable.com/...hands-on-tobii-laptop

Technology KE gaze control software interface

shared by Maria Gurova on 25 Jul 13 - No Cached
  • Even if I turned away and turned back, Tobii instantly picked up my gaze
  • Forget waving at the screen, I want my computer to look into my eyes and know what I want to do.
  • I was looking on screen
  • ...8 more annotations...
  • Tobii
  • building a 3D model of my eyes and could watch and see where
  • Tobii Gaze eye-tracking technology-equipped laptop
  • Even if I turned away and turned back, Tobii instantly picked up my gaze
  • Leaving aside the slightly unfortunate mental image of your eyes touching anything, this does sound like a new form of human/computer interface.
  • Windows 8’s modern design interface seems particularly well suited to gaze control. The screen scrolls from left to right and is comprised of a number of large app squares. I would simply stare at square and then hit enter to activate the app. Tobii never missed my gaze. Whatever I was looking at, the eye-tracking tech would launch it.
  • Tobii has no plans to deliver its own commercial laptops. Instead, it’s working with OEMs on integration.
  • Tobii is also working on eye-tracking control for tablets.
  • Maria Gurova on 25 Jul 13
     
    Are you ready to control your computer with your eyes, or will your hold to your mouse and keyboard for as long as humanly possible?
Oleg Batluk

Save Yourself From the Digital Zombie Apocalypse and Get Outdoors | TakePart - 0 views

www.takepart.com/...bie-apocalypse-and-get-outside

digital zombie American Academy of Pediatrics Social CIS new normal

shared by Oleg Batluk on 18 Dec 15 - No Cached
  • my attention monopolized at that moment by an electronic screen.
  • offers endlessly updating possibilities.
  • for many children growing up today, digital reality is the only reality.
  • ...6 more annotations...
  • It is addictive
  • children grow up not caring about the natural world.
  • The list of physical and social maladies associated with sedentary behavior—an almost inevitable corollary of time spent on electronic devices
  • American Academy of Pediatrics used to recommend that parents limit screen time to less than two hours a day for children over the age of two
  • digital reality as the new normal
  • Make shutting down the devices a family thing.
  • Oleg Batluk on 18 Dec 15
     
    Self-limitation from digtal monopoly to save kids from mental and physical deasess should become a family thing
  • Oleg Batluk on 18 Dec 15
     
    Self-limitation from digtal monopoly to save kids from mental and physical deasess should become a family thing
Maria Gurova

From Netflix to full immersion: how the future of cinema lies in our handhelds | Film |... - 2 views

www.theguardian.com/...vod-streaming-future-of-cinema

Theatrical Technology entertainment immersion Immersive Experience 360-degree video Storytelling VR in-home vs in-theatre In-Theatre Experience interactive screen fights fly-off-the-wall-film-making Netflix premium format IMAX

shared by Maria Gurova on 02 Jun 16 - No Cached
  • Unlike films made for the silver screen, an internet film doesn’t need to contain something for everyone
  • But the internet is different. As viewers are watching alone, films can be made exclusively for certain fanbases and still be confident of finding an audience.
  • in the eyes of a conservative family, the company should stand for wholesome entertainment, but to a 20-year-old city-dwelling college graduate, it should be more edgy. It’s unlikely these two demographics would go to the cinema together, while they almost certainly won’t be streaming the same content.
  • ...8 more annotations...
  • Cinemas probably aren’t going to die out any time soon, but they may well host different kinds of films than laptops and phones in the near future.
  • Netflix’s chief content officer is open about this, saying that watching a movie online is like seeing a sports game broadcast on TV rather than being at the stadium
  • When you watch it, you realise that this software blurs the boundary between films and games: although, strictly speaking, you are not playing anything; you are participating in the experience.
  • A distinctive form of film is also emerging on phones: 360-degree movies were developed by Google
  • The technology gets really interesting when it comes to documentaries. Director Chris Milk has used virtual reality to make films about a refugee camp in Jordan and a mass protest in New York.
  • Fundamentally, this is taking out the middle man in that process, and making you feel as if you were actually there.
  • Call it fly-off-the-wall film-making
  • traditionally it is the director’s job to tell the audience what to look at, in this approach directors don’t exist, only “creators”
Ekaterina Yanovskaya

Mary Lou Jepsen: Could future devices read images from our brains? | Transcript | TED.com - 0 views

www.ted.com/...transcript

devices brains science social Technology

shared by Ekaterina Yanovskaya on 16 May 14 - No Cached
  • We have little option but to open this door. Regardless, pick a year -- will it happen in five years or 15 years? It's hard to imagine it taking much longer.
  • Ekaterina Yanovskaya on 16 May 14
     
    Could future devices read images from our brains? As an expert on cutting-edge digital displays, Mary Lou Jepsen studies how to show our most creative ideas on screens. And as a brain surgery patient herself, she is driven to know more about the neural activity that underlies invention, creativity, thought.
alexbelov

The Mobile Electorate - 0 views

techcrunch.com/...the-mobile-electorate

Political Social elections

shared by alexbelov on 26 Feb 16 - No Cached
  • This new, mobilized — and mobile-ized — electorate is a force to be reckoned with. As we head into the primaries, the sturdiness of these digital grassroots will be tested to their limit. Some of the most vocal campaigners in this race have never attended a rally, or even voted before. They’ve contributed every piece of their support — from fundraising to partisan point-scoring — via a screen. The significant change since 2012 is the size of that screen.
  • alexbelov on 26 Feb 16
     
    Traditional political campaign budgets are reduced, the candidates' supporters can be reached via the Internet, which is accessed by most of the users from their mobile devices now. The political message delivery system has completely changed. Candidates who use these new channels have a competitive advantage.
Oleg Batluk

Ученые научились превращать сны в видеоролики | Хайтек - 0 views

hightech.fm/...dreams_come_true

CIS family entertainment brain visualization rheotachygraphy digital ethics digital zombies

shared by Oleg Batluk on 02 Mar 16 - No Cached
  • С ее помощью можно создавать мини-фильмы, в которых отражаются базовые события сна — встречи, прогулки, простые диалоги
  • Чтобы превратить свой сон в видеоролик, придется лечь в капсулу для МРТ, прикрепить специальные электродные датчики
  • придется обучить ПО определенным словесным конструкциям
  • ...4 more annotations...
  • превратить мозговые импульсы в визуальный ряд
  • Движение органов речи и мышц, задействованных в этом процессе, могут считывать специальные электронные датчики, которые крепятся к горлу
  • Для отслеживания движений, которые мы делаем в своем сне, используется метод электромиографии
  • превращение личных подсознательных переживаний в видеопродукт вызывает много этических вопросов
  • Oleg Batluk on 02 Mar 16
     
    New brain and body impulses visualization technologies will allow to show your dreams as movies on screen
Maria Gurova

MoviePass, The Sequel: Quest To Become The Netflix Of The Big Screen Continues | Fast C... - 1 views

www.fastcompany.com/...e-netflix-big-screen-continues

Technology Theatrical on demand Subscription exhibotirs Movie Pass moviegoing Netflix

shared by Maria Gurova on 01 Jul 16 - No Cached
  • MoviePass, which opens up to 75,000 wait-listed users today, is an invite-only subscription-based service that lets you pay between $19.99 and $34.99 a month to watch up to one in-theater movie per day
  • Unlike Netflix viewership, theatrical attendance tends to heavily peak twice a year, during Oscars season and the summer blockbusters.
  • Spikes says this demographic is also more likely to drive post-theater purchases, such as DVDs, soundtracks, and branded merchandise. To that end, he says MoviePass will be exploring options to offer these items through its service in the future
  • Maria Gurova on 01 Jul 16
     
    Movie Pass is the new service that allows you to visit any theater that accepts credit card for free as long as you pay pricey annual subscription fee
Anton Vorykhalov

IMAX Raises $50 Million for VR Efforts | Digital Trends - 0 views

www.digitaltrends.com/...imax-vr-50-million

Theatrical VR

shared by Anton Vorykhalov on 15 Nov 16 - No Cached
  • IMAX is going VR, so put on your headsets and hold on
  • Late last week, IMAX announced that it had “completed the first phase of a $50 million virtual reality fund between IMAX and other strategic investors to help finance the creation of at least 25 interactive VR content experiences over the next three years for use across all VR platforms including in IMAX VR centers.” That means that at some point in the near future, we’ll be able to enjoy higher-quality VR content on really, really giant screens.
Maria Gurova

AMC Could Allow Moviegoers to Use Cellphones Inside Theaters to Appeal to Millennials - 2 views

mic.com/...aters-to-appeal-to-millennials

Theatrical devices second screen In-Theatre Experience Millennials My Smartphone My Precious AMC Theatres

shared by Maria Gurova on 02 Jun 16 - No Cached
  • AMC Theaters issued a statement on Twitter saying that due to the negative response, it will not proceed with the plan to allow cellphones inside its theaters: "With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theaters. Not today, not tomorrow and not in the foreseeable future."
  • "When you tell a 22-year-old to turn off the phone, don't ruin the movie, they hear 'please cut off your left arm above the elbow,'" Aron told Variety. "You can't tell a 22-year-old to turn off their cellphone. That's not how they live their life ...
  • and one way would be taking "specific auditoriums and make them more texting friendly." 
  • ...1 more annotation...
  • "Given that so many of today's moviegoers are passionate about preserving the purity of watching movies undisturbed in our theatres, there is no specific timeframe as to when we might introduce such a test, if ever,"
  • Maria Gurova on 02 Jun 16
     
    in the attempt to satisfy Millennial consumer AMC tried to allow texting and using the smartphones during shows. Twitter reaction was outrageous and they have changed their mind, but say that they might reconsider this policy in the future or maybe not
Maria Gurova

'Snowpiercer's' VOD gamble is paying off | EW.com - 0 views

www.ew.com/...snowpiercer-vod-box-office

Theatrical Economy windowing strategy screen fights

shared by Maria Gurova on 08 Jun 16 - No Cached
  • distributors are usually loathe to discuss VOD specifics publicly. When consumers are used to seeing $60 to $100 million opening weekends for major blockbusters in wide release, VOD numbers, no matter how “good,” look miniscule in comparison. Add on the fact that Snowpiercer is the widest multi-platform release ever, and the tricky exercise of figuring out how to combine theatrical earnings with weekend estimates from digital and cable providers, and the territory gets even more unfamiliar.
  • Snowpiercer earning an estimated $1.1 million from VOD this past weekend, nearly twice as much as the $635,000 it earned in theaters. “From a layman’s perspective these numbers are possibly not that interesting,” admits RADiUS-TWC co-president Tom Quinn. “But from an industry perspective, it’s a game changer.”
  • VOD is both cheaper and more profitable. “That $1.1 million gross is actually worth almost double to me in terms of how it nets out in our bottom line,”
  • ...3 more annotations...
  • VOD—with access to 85 million homes—doesn’t have the same drastic theatrical drop-offs from week to week.
  • Still, a two-week theatrical exclusive is an extremely short window, especially since Snowpiercer opened in only eight theaters and is currently showing at a mere 356 locations
  • “This is completely uncharted territory but it’s 100 percent within the consumer’s control how you want to see this film,”
Maria Gurova

The Future Of Cinematic Pleasure: 3D Movies & Beyond - Hongkiat - 1 views

www.hongkiat.com/...future-of-3d-movies

Theatrical 3D 4D screen fights premium format Visual Spectacular Smell-O-Vision Technology multi-sensory exprience

shared by Maria Gurova on 02 Jun 16 - No Cached
  • Non-intrusiveness aside, another reason why the idea of not having to wear special 3D movie glasses is so welcomed is because we want to see images in 3D with our naked eyes (or with our glasses or contacts) where we just don’t feel “artificial”.
  • we would naturally be more intrigued by otherworldly universes which we don’t encounter in our daily lives, and thus crave to experience them in their fullest glory (i.e. in 3D or 4D).
  • “Otherworldly” here applies to the many computer-animated, Sci-Fi and any other movies where their settings are not what you see every day (e.g. Titanic and Avatar
  • ...2 more annotations...
  • physiological arousal: eliciting moviegoers’ “fight or flight” responses. This is the same adrenaline rush we crave whenever we watch horror films to give ourselves a good scare.
  • Optimistically speaking, 4D films should have much more potential within and opportunities to exploit since they have the other four senses to pick and augment on
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