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Maria Gurova

The Public Costs of Private Distribution Strategies: Content Release Windows as Negativ... - 0 views

  • “copyright extremism” – a term he used to describe extended delays in content distribution, which often result in content reaching foreign markets months after it is released in the United States.
  • Essentially, “extremism” is another way of saying that piracy is more a business model problem than a policy problem. 
  • The strategy of windowing has long been practiced because it is believed to maximize revenue opportunities for a given film.  By giving successive distribution channels exclusive rights to the work, a film distributor aims to extract maximum revenues from licensees in each channel.
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  • Even if film distributors were to reject the conventional wisdom of windowing, those windows are jealously guarded by their respective sectors.  The theatrical exhibition window is particularly so
  • announced in September 2014 that they would distribute a sequel to the 2000 hit Crouching Tiger, Hidden Dragon simultaneously via Netflix and IMAX theaters worldwide, movie theater chains swiftly circled the wagons and announced a boycott of the Weinsteins’ film.
  • “value of ownership for the consumer” is a euphemism for “consumer willingness-to-pay.”  The longer a consumer must wait before they can watch a movie on their Netflix subscription, the likelier that consumer is to pay for a DVD
  • numerous industries have attempted to insulate themselves from disruption by persuading lawmakers to prescribe their exclusive industrial role in public laws, including auto dealers and beer distributors
  • windowing has been widely criticized as contributing to piracy, and “leaving money on the table.”  Empirical evidence bears that out.  Content producers are not unaware of this data; their calculus is that the revenues attributable to aggressive windowing (and avoiding friction with their distributors) exceed losses associated with piracy.
  • Windowing alienates consumers and arguably undermines respect for copyright in countries that receive content late
  • In the content distribution example, compensation might involve repayment for government resources expended on attributable piracy, perhaps based on a user-fee model that various government agencies already have.  If the windowed release distribution model generated more revenue than the costs it incurs, it would continue, taxpayers would be made whole, and the externality would be “internalized.”
Maria Gurova

Facebook will give video makers a cut - 0 views

  • "There's a certain class of content which is only going to come onto Facebook if there's a good way to compensate content owners for that,"
  • "We've recently rolled out the business model for this. We'll give a revenue share on a portion of the views to content owners
  • To grasp the scope of change unraveling in content creation, which is increasingly fragmented, consider all the mobile apps on your smartphone.
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  • Studies consistently show users thumb through only a handful of apps on a regular basis
  • This is why tech bellwethers — from social media platforms such as Facebook to traditional hardware companies like Apple — are churning out news products, designed to court and engage audiences to their brand-ecosystems.
  • Facebook plans to announce the launch of Notify, a standalone news app, the Financial Times reports. Featured content will come from media partners including Vogue, The Washington Post and CBS.
  • Professional content already is splintered across content creators and technology platforms
  • Apple News, for iOS 9. The mobile app aggregates news from a wide range of sources into a mobile-friendly format,
  • Twitter Moments is a feature on Twitter that links tweets in a traditional story format, from beginning to end.
  • Snapchat has been partnering with publishers for Snapchat Discover. The app, widely popular with millennials, includes a "Discover" feature that showcases stories from publishers including Vice, People, CNN and National Geographic
  • For example, with instant articles Facebook directly hosts outside publishers' articles on its social network — and Facebook pockets the traffic
  • Facebook on Wednesday also said its daily video views have reached 8 billion, though some tech analsyts including Pfeiffer wonder if a single view is measured by only a few seconds on an autoplay setting.
  • Facebook in fact is testing its own, site-specific video hub, as Re/code has reported.
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    social media is rapidly moving towards serving as a one-stop destination for all consumer media needs 
Maria Gurova

Imax's Richard Gelfond on Virtual Reality, Woody Allen and Reservations Over Netflix - ... - 0 views

  • Given Imax receipts typically account for about 10 percent of the average tentpole's box office, studios and top filmmakers frequently shift their release dates to land a big-screen berth
  • Looking forward, the company is making a big push into virtual reality, partnering with Google on a camera, and will launch its first VR space in Los Angeles this year. On the content front, Michael Bay is in talks to create original VR content for Imax
  • Any regrets about partnering with Netflix to release the low-grossing Crouching Tiger 2? I have no regrets about experimenting because, especially with the windows changing distribution patterns, with digital distribution and over‑the‑top alternatives evolving quickly, the industry is going to have to experiment and learn.
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  • If someone came to us and said, "Would you launch a TV series in Imax day-and-date?", that's definitely something we would consider
  • We have over 300 theaters open; we have over 200 theaters in backlog [where a theater has been approved and the space designated, but it hasn't been built yet]. We just announced a 10‑theater deal.
  • Wanda, which accounts for the largest number of Imax screens in China, has its own giant-screen technology. Worried? I'm not very worried.
  • If the public wants an experience that's better than a standard 35mm but not as good as an Imax, there's a category they fit in.
  • In 2015, you announced the creation of the Imax China Film Fund to invest in Chinese tentpoles.
  • We can leverage those relationships, plus the Imax technology, plus the Imax release windows, and create value by investing in the right films.
  • We could get into original programming, but we're not going to be a small participant in a $200 million movie. Could I see there being a $10 million or $20 million film that is with an Imax filmmaker who loves Imax and plays well to the Imax audience and has the right ancillary distribution afterward? Yes. That's something we're exploring.
Maria Gurova

В Сочи появится международный кинофестиваль: Кино: Культура: Lenta.ru - 2 views

  • Первый Сочинский международный кинофестиваль пройдет в декабре 2016-го. Презентация киносмотра прошла в Российском павильоне на Каннском фестивале
  • Организаторами фестиваля станут поэт и сценарист Любовь Балагова, а также режиссер и продюсер Мохи Кандур. Международными партнерами нового киносмотра выступают Британский киноинститут (BFI) и лондонский Raindance Film Festival
  • По словам организаторов, для проведения мероприятия будут задействованы объекты, построенные к Олимпийским играм 2014 года в Сочи. У киносмотра будет несколько конкурсных программ, включая секции короткометражного и документального кино.
Maria Gurova

ВЕДОМОСТИ - Государство заплатит кинотеатрам за показ русского кино - 2 views

  • Государство выделит 2,2 млрд руб. до конца 2016 г. на обустройство кинозалов в малых городах с населением до 100 000 человек, сообщил министр культуры Владимир Мединский
  • Сейчас в малых городах работает около 500 кинозалов, рассказал Мединский. Он рассчитывает, что государственные субсидии помогут удвоить это количество
  • Это безвозвратные деньги, они могут быть потрачены на закупку, транспортировку и установку оборудования для кинозалов (экран, проекторы, кресла и т. д.), но не на ремонт или строительство; на каждый зал может быть потрачено не более 5 млн руб
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  • кинотеатры в течение трех лет должны отдавать под русское кино не менее 50% сеансов в среднем за квартал. По данным Фонда кино, за первые девять месяцев года все российские кинотеатры отдали под русские фильмы около 19% своих сеансов, в том числе крупные сети – около 18%.
  • По данным Фонда кино, в городах с населением менее 100 000 человек работает 707 залов. Если исключить из них кинотеатры в подмосковных городах, то в малых региональных городах открыто около 600 залов
  • Это около 15% от всех современных кинозалов в стране.
  • на 100 000 жителей России приходится менее трех кинозалов, это 42-й результат среди всех стран мира.
  • За первые девять месяцев этого года жители России и СНГ (без учета Украины) потратили на билеты в кино 36,5 млрд руб., и 16,8% из этой суммы – на российские фильмы
  • В итоге Фонду кино этой осенью удалось договориться с несколькими крупными киносетями («Люксор», «Пять звезд», «Киномакс», «Премьер-зал» и «Мираж синема») о том, что последние приложат максимальные усилия для увеличения доли русских сеансов в своих залах в следующем году до 20%
Maria Gurova

Президент России - 2 views

  • В 2012 году доля российского кино [в прокате] составляла 16 процентов. Нам удалось за три года поднять её до 18 процентов
  • Это ключевой показатель эффективности отрасли. Наша цель, которую мы ставим на 2018 год, – это 25 процентов.
  • Например, ночь кино. С этого года это бесплатный показ российских кинофильмов на улицах, площадях и в парках, которые мы будем осуществлять для населения. Например, Дворцовая площадь во время Экономического форума [в Санкт-Петербурге] – несколько дней показа российского кино в живом сопровождении оркестра Мариинского театра
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  • В мае «Ленфильм» откроет свои новые производственные цеха и павильоны.
  • В конце года «Союзмультфильм» наконец‑то обретёт собственное здание, свои производственные мощности рядом с Останкино.
  • запустили программу государственных дотаций при открытии современных кинозалов, которые могут показывать премьеры, в малых городах с населением меньше 100 тысяч. Всего планируем 512 новых, современных кинозалов. В этих кинозалах в течение трёх лет будет установлена российская доля – 50 процентов
  • На эти цели в общей сложности в Фонд кино мы выделили 2,5 миллиарда рублей.
  • Удивительно, но цирки простаивают между представлениями. Там будет, соответственно, показываться 100 процентов детского кино.
  • – установили минимальную фиксированную квоту на поддержку детского кино, оно у нас было забыто в последние годы, и анимационного. В общей сложности 25 процентов.
  • Мы решили вместе с телеканалами поддерживать те сериалы, которые самим телеканалам делать невыгодно: классика литературы или дорогие исторические сериалы. Первые примеры нашего совместного производства, телеканалов и Минкультуры, – «Тихий Дон», «Бесы» по Достоевскому, «Молодая гвардия» Фадеева, «Екатерина Великая».
  • сделали список из ста лучших фильмов, которые нужно показывать нашим детям. Эти фильмы очистили от авторских прав, разместили их на сайте культура.рф, нашем портале, в бесплатном доступе, на сайте Минобрнауки
  • мы придумали, что эти фильмы будут показываться в кинотеатрах, то есть детей туда будут водить бесплатно, и кинотеатры такую свою социальную функцию выполняют. Плюс к этому они сделали короткие, по 10–15 минут лекции перед каждым фильмом, о чём и как делалось это советское кино
Maria Gurova

James Cameron on the Future of Cinema | 40th Anniversary | Smithsonian - 1 views

  • The technology has changed but the basics of the job haven’t. It is still about storytelling, about juxtaposing images, about creating a feeling with images and music. Only the technical details have changed
  • I think there will be movie thea­ters in 1,000 years. People want the group experience, the sense of going out and participating in a film together
  • I think it will be standard in 4 years, not 40. We will have a glasses-free technology in five years at home and three years for laptops. The limiting factor is going to be content. You can’t rely on a few films a year for this. It is going to have to be 3-D broadcast sports, scripted television, non-scripted television and reality television
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  • Hollywood is also the place for filmmakers who want to make movies for a global market. China and Russia make films for their own markets, but I don’t see the likelihood of those places replacing Hollywood
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    James Cameron believes that despite of exciting new technology - making movie is and will always be about the story. also he is certain that going to watch a movie together is a shared group experience that audience will still be looking for in the future, no mater how advance the in-home technology will be
Maria Gurova

The Movie Theater Of The Future Is All About Big Screens And Big Data - 2 views

  • With huge-flat screen TVs becoming more affordable — and more original TV content being produced — cinemas have to step up their game to keep pace in the arms race with home theaters. That’s why theater chains are coming out with better food, reclining chairs, and more supersized screens like Imax to take full advantage of the special effects in many tentpole blockbusters.
  • The theater, which opens to the public Friday night, now has a lobby that’s part of the show (and soon, a camera-based audience data gathering tool to go with it), and a cinema equipped with the showpiece Barco Escape, which combines three screens in a U-shaped pattern that gives the viewer almost a cockpit-type perspective of the action.
  • “The Maze Runner” and its sequel, “Maze Runner: Scorch Trials,” were the first — and only — two films with scenes optimized for Barco Escape, but with dozens of Imax films coming out every year, there needs to be a much broader pipeline of content to compete with other large format
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  • Hoddick said he wants to develop three additional films this year, then eight in 2017 and then 12 a year after that
  • The Barco Escape costs exhibitors $100,000 with an additional fee per movie.
  • there are currently 21 Barco Escape theaters in the world — 16 in the United States, two each in Europe and China, and one in Mexico.
  • the plan is to have more than 100 by the end of this year, and 1,000 within three to five years. Oh, and they want an additional 1,000 just in China, soon to be the world’s biggest movie market — and one where Imax is in the process of opening hundreds of its own screens
  • Hoddick said while Barco Escape is only for 2D films at this point, he imagines it’s only a matter of time before 3D comes to the platform
  • it’s currently about 4 percent more expensive to produce a movie for Barco Escape, because the work has to happen in post-production, Hoddick said new cameras from manufacturers including Sony that can film in the 7:1 aspect ratio necessary for the medium will slash costs significantly
  • the theater will soon install a camera-based surveillance system to analyze demographics and customize which “lobby dominations” go live — think superhero trailers going up when a crew of high school kids walks in
Maria Gurova

YouTube Kids App Blasted as 'Deceptive' by Consumer Groups | Variety - 0 views

  • Google’s YouTube Kids app, which offers a walled garden of content aimed at the 5-and-under set, is the target of a coalition of consumer groups urging the Federal Trade Commission to investigate the service as a potential violation of rules about advertising to children
  • “Many of the video segments endorsing toys, candy and other products that appear to be ‘user-generated’ have undisclosed relationships with product manufacturers in v
  • iolation of the FTC’s guidelines concerning the use of endorsements and testimonials in advertising,
anna_nelidova

RT начал производство новостей в формате 360 градусов | Кабельщик - сайт для ... - 0 views

  • RT активно внедряет технологии виртуальной реальности (VR) уже сейчас.
  • В ближайшее время планируется запуск новой версии приложения, которая будет построена исключительно на контенте 360 градусов.
  • RT запустил отдельную страницу в соцсети Facebook, где транслируется только новостной контент с панорамным видео, а также публикует видео в формате 360 градусов на своем канале на видеохостинге YouTube. 
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  • Отметим, что среди российских вещателей некоторые программы в формате 360 гарудсов планирует показывать телеканал "Авто24", а также "Россия 24". 
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    Russia Today TV Channel launched 360 degree news production.
Maria Gurova

A New Version Of Monopoly That Isn't About Getting Rich And Bankrupting Your Friends | ... - 0 views

  • "Unlike Monopoly, the goal of Commonopoly is not the exhaustion, through monopolization, of a virtual stock of goods, but rather the expansion and preservation of a self-propelling sustainable system of recycling, production and distribution," the creators write.
  • Commonopoly, which has recently resurfaced in a couple of places online, demands that players brainstorm alternative economic systems through activities placed around the board.
  • Commonopoly also triggers another recent memory. In 2012, a team of psychologists from the University of California, Berkeley, designed several experiments to measure how wealth impacted unethical behavior.
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  • The results of the other experiments came to the controversial conclusion that those with wealthier backgrounds were more likely to cut off other drivers, lie in negotiating, or cheat.
Maria Gurova

These are the top-earning YouTube stars of 2015 according to Forbes | The Verge - 1 views

  • The financial magazine has published its first ever list of top earners on the video platform, with the irrepressible Felix Kjellberg (better known as PewDiePie) heading the charts with pretax earnings of $12 million,
  • most of these individuals’ income comes from advertising such as sponsored videos and previews, although four of those on the list also have book deals, while a few even offer their own product lines.
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    The fact that Forbes made an official ranking of income of the YouTube celebrities is an indication that this is an actual economic driver. The numbers might not be accurate at this point of time, as there's no infrastructure to track income individuals' receive through this type of monetisation, but this is only a matter of time  
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