In Marxist theory, capitalists create profit by extracting what’s called surplus value from workers—paying them less than what their time is worth and gaining the difference as profit after the commodity has been sold at market price, arrived at by metrics abstracted from the act of labour itself. So what happens when humans aren’t the ones working anymore? Curiously, Marx finds himself among the contemporary robotic utopianists in this regard.
Once robots take over society’s productive forces, people will have more free time than ever before, which will “redound to the benefit of emancipated labour, and is the condition of its emancipation,” Marx wrote. Humans, once freed from the bonds of soul-crushing capitalist labour, will develop new means of social thought and cooperation outside of the wage relation that frames most of our interactions under capitalism. In short, Marx claimed that automation would bring about the end of capitalism
"Le numérique a accéléré la fin de la communication traditionnelle. Abondance de l'information et crise de confiance obligent, les entreprises ne peuvent plus asséner de valeurs sans preuve, ni s'adresser à leurs cibles sans leur apporter du sens. Créer des contenus pertinents, autour de sa culture d'entreprise, à des publics intéressés : c'est l'heure de la communication inbound."
