Group items tagged

Article that discusses how social media sites like Facebook and Twitter may not be effective for certain businesses that are more successful with traditional marketing tools.

Microblogging has become a hot trend for enterprises that want to help employees share information internally. The article takes a look at how three businesses are using Twitter alternatives and best practices for implementing it.

For those of us born before 1990, the rigours of social media can seem like a chore. Though most business owners would agree that a presence on Twitter, Facebook and Pinterest is a necessity in today's competitive market, the question still looms: Who's going to do all the tweeting and posting and pinning?

Interesting article. They may have written the headline just to catch one's attention, but I don't agree that it has to do with your age. I think whomever gets the position of handling the company's social media should be an articulate writer, have strong business etiquette, and a strong understanding of the company's objectives and corporate social responsibility. This can be either a 22-year old or a 50-year old. I don't think age is the question here. Perhaps the headline writer had limited space to work with : )

End of a genre?

A great article implementing digital strategies for businesses. 

Based on today's Mashup, an article on big data privacy invasion as a business model for companies. Our data is moving more and more out of our control.

This blog post from the Harvard Business Review fits perfectly into the readings from this past week for PC8005. It speaks to the importance of existing in two systems: local market and global corporation. Great real-world examples are provided.

10% of business reviews will be fake by 2014 -- I found this shocking! Sure, don't believe everything you read online but 10 per cent? If you're a communications manager relying on reviews to promote your company or build trust among customers, how do you maintain your integrity if this kind of statistic is floating around?

It is interesting how social networking sites are completely intertwined with issues of privacy - and here specifically security fraud related to hedge funds.

Related to issues of privacy and selling information we tweet. This issue has now reached debate in court.

This is a cool infographic about how small businesses use social media. It is clear that Facebook and Twitter are still the most popular options for small businesses.

Re: "The next big thing" this study suggests that only 58% of businesses have a social media strategy. Twitter is apparently on the way down. Pintrest and Tumblr are on their way up.

This resource offers national programs targeted to communication professionals including conferences and speaking tours. It offers an accreditation program (Accredited Business Communicator or ABC) The IABC offers student membership (http://www.iabc.com/join/). There is also a very useful Student Connection Blog available with relevant updates and links - http://students.iabc.com/sc/.

Great article about a relatively new communications strategy/software to reach out to customers to raise start up capital.

Just a quick piece about a survey that found one in five consumers have used social media to get a customer service response in the past year. Worth noting from the study is that only 54 per cent of consumers tell others about good experiences. I found that surprisingly high? Also, check out the link in the article to Dell's guide to social commenting and managing online conversations -- http://www.mediabistro.com/alltwitter/files/2012/05/dell-social-media-tips.png

I know many of us place high value on online customer reviews. Think of this site as the "Urban Spoon" of software and apps. You can browse technologies by theme (creative, customers, team, productivity etc.) view screen shots and read user reviews. You can also browse compiled lists of technologies posted by users of the site. Ex. "how I manage my retail business" or "28 ideas for an awesome office" This site might be helpful exploring technologies for our research paper!

An article about what julius ceasar could teach us about leadership and social media. Interesting as we look at building our "personal brands" 

Interesting study which claims that people suffer from Email apnea, where they hold their breath while reading emails. Just another example of new illnesses forming from out technology addiction

In light of our conversation about Prezi last class, here is an article that suggests Prezi is more than just a presentation tool, but rather can be used by businesses to advertise their services, or introduce their products on their websites. You can even develop a website entirely in Prezi by first creating the Prezi and then linking to it with an iframe tag.

Interesting article about the increasing blend of work life and personal life. I'm not sure if I'd advocate adding a friend on Facebook - while I can control my own posts I'm not sure I can trust that I'd be able to manage my Facebook in a way that would absolutely ensure a manager wouldn't see an undesirable post from someone else before I had time to delete it.