This article identifies the reasons why PR firms are losing talent and why there are not enough qualified applicants for such positions.

Facebook crops up on the top trends this week due to privacy concerns. It is interesting how crucial this topic seems to be to Facebook users, yet people are at the same time willing to post private and personal information to their profiles not knowing where that information may ultimately flow.

Discusses the dominance of Facebook as the primary social networking site and as an important marketing tool for brands and companies.

Considering the prevalence of apps and ever changing technology. Here is an article that reflects the constant need to keep mobile applications new and updated to be attractive to consumers.

It is interesting how social networking sites are completely intertwined with issues of privacy - and here specifically security fraud related to hedge funds.

Related to issues of privacy and selling information we tweet. This issue has now reached debate in court.

In light of our discussion on micro-blogs this week and the different models of public relations, I thought this addition of the "reply" to Facebook comments was an interesting development in terms of user-generated content and feedback to brands. It will be interesting to see whether their "experiment" is actually successful.

Campbell added that increasingly, employers are searching Facebook and Twitter before hiring and that there are jobs out there for young people with social media savvy. Starting in Grades 4 and 5 teachers want to teach students to have a responsible digital footprint. Campbell's teaching style is not uncommon. The provincial curriculum has required technology to be woven into the classroom for several years, said Clare Brett, an associate professor at the Ontario Institute for Studies in Education. This article refers to our discussion in much earlier weeks where talked about the importance of engaging students and the younger generations in technology to avoid having a lack of a digitally literate society.

Cyber Consequences Unit, a non-profit organization that helps companies analyze the potential for targeted computer attacks on their networks and products is suggesting the potential for hacking or computer worms and Trojans being delivered to automobiles. Interesting how much everything is so intertwined with our mobile devices and internet technology that even our cars can get hacked.

This article elaborates on the idea of the constant shifts towards more mobile and interactive digital technology. We are now able to use our smartphone to make payments. Canadians are embracing smartphones as part of their everyday life, and increasingly they are using these devices to stay connected to their finances through service like mobile banking and emerging options such as mobile payments. It is interesting how much technology has impacted our every day activities.

Facebook and google looking at mobile ads for their source of revenue considering the increased use of mobile applications. Elaborates on the discussion this past week on how our identities are being readily made public allowing public companies to target specific users.

Thought this was very interesting as it points out the increased reliance on digital communication rather than face-to-face interactions even when buying cupcakes!. 'Sprinkles' in the states is utilizing digital communication technology / ATM machines to sell cup cakes. I understand the need for drive-in options for Tim Horton stops, especially in the winter! This is interesting considering it is not exactly necessary, is probably very expensive, and it will probably decrease employment in the food services industry if it becomes a trend.

When you're evaluating a brand name, it can help to visualize it in a variety of settings. Catchword's Name Visualizer is a free tool that allows you to contextualize name candidates in six real-world scenarios, from a business card to an advertising billboard. This site builds on this week's discussion on virtual team work and also relates to our Visual and Document Design course. We can now have the ability to connect virtually using visual applications. Brand creators can decide on an effective brand name and brand placement for their products or services through virtual applications.