Group items tagged

This is really interesting article following the ways in which Lady Gaga has capitalized on using social media to promote her brand - especially now that she has her own social networking site for her fans that launched earlier this summer. I don't consider myself an avid fan of hers, but I'm really impressed with the way she uses social media to interact and connect with her fans; which is basically the only reason why I follow her on Twitter.

Reinventing the news story into aggregated briefs, fixing "what older media organizations had demonstrated they couldn't, and effectively doing it all on the backs of existing media properties." Reading news as units of information.

downloaded this app - still think it has a ways to go in terms of content (ie not enough)

Just a quick piece about a survey that found one in five consumers have used social media to get a customer service response in the past year. Worth noting from the study is that only 54 per cent of consumers tell others about good experiences. I found that surprisingly high? Also, check out the link in the article to Dell's guide to social commenting and managing online conversations -- http://www.mediabistro.com/alltwitter/files/2012/05/dell-social-media-tips.png

This article from the summer discusses First Nations leaders use of social media in the recent AFN election for National Chief. It is interesting because it talks about the impact of new new media for voters in remote communities. 

For those of us born before 1990, the rigours of social media can seem like a chore. Though most business owners would agree that a presence on Twitter, Facebook and Pinterest is a necessity in today's competitive market, the question still looms: Who's going to do all the tweeting and posting and pinning?

Interesting article. They may have written the headline just to catch one's attention, but I don't agree that it has to do with your age. I think whomever gets the position of handling the company's social media should be an articulate writer, have strong business etiquette, and a strong understanding of the company's objectives and corporate social responsibility. This can be either a 22-year old or a 50-year old. I don't think age is the question here. Perhaps the headline writer had limited space to work with : )

An article about what julius ceasar could teach us about leadership and social media. Interesting as we look at building our "personal brands" 

Some great tips on perfecting your personal online presence, or social media strategy.

Related to today's seminar, Wal Mart seems to be one of the top companies using social media in an innovative and successful way.

I mentioned Myspace a lot in the discussion for next week. Here is an example of a social media that essentially died but is trying to come back. Aggressively. The interface seems to highly draw upon Twitter, Facebook, Pinterest... Will the redesign work? Do we want a Twitter-Facebook hybrid? Or do users like having them separate? What will the new Myspace mean for communicators who use social media?

This article is about how social media can influence a company or brand's reputation negatively or positively. The author gives examples of social media backlashes based off of a misguided tweet or one customers posted grievance.

Applying media relations to PSY's Gagnam Style.

Ever wonder if LinkedIn is really that important for your career? Social media guru Jorgen Sundberg, explore why LinkedIn is more important than Facebook or Twitter - really interesting read. 

Re: "The next big thing" this study suggests that only 58% of businesses have a social media strategy. Twitter is apparently on the way down. Pintrest and Tumblr are on their way up.

An interesting court case that concerns privacy over user data in social media. It also draws on the importance of social media policies in the workplace.

This quick read discusses the importance of social media being a dialogue and not a one way monologue.

Interesting how use of social media is becoming less frowned upon in the work environment especially in the fields of marketing, PR, customer service etc. What are your social media habits in the workplace?

This article looks at how different large organizations are using NASA style control centres to manage social media content and analyze who's talking about them on social networking sites! 

"We just made history." That Nov. 5, 2008 tweet from the campaign of Barack Obama capped off the first presidential election of the social media age. Four years earlier, Howard Dean had begun to reveal the power of the Internet for fundraising and organizing in his losing effort, but it was the 2008 Obama campaign that really demonstrated social media's power to be transformative of the political process. And yet, social media as we know it today was in its infancy.

An older article from 2011; however the topic resonated with me in light of the recent suspension of columnist Margaret Wente. "Changes in media and technology are rippling through our society, shifting the power structures that have traditionally shaped the public square of news and information in America."

To follow up on the topic of branding that was discussed during yesterday's mashup, here's a look at how certain big brands have taken advantage of branding using Facebook features.