Group items tagged

VenueSeen is a new company that allows companies to use Instagram for advertising campaigns. The tool aggregates photos that have been labeled with  specific hashtag and brings [the Instagram user] to the company's campaign page.  Instagrammers can then claim their photograph and collect prizes, coupons, and other incentives the company may have put in place. Price for a campaign can range from under $1000/month to tens of thousands depending on the scope and reach of the project.

Guess what? According to this article, "among CEOs of the world's Fortune 500 companies, a mere 20 have Twitter accounts." This article explores the business case of social media, beyond just a soft PR tool. P.s. If you're not familiar with it yet, Fast Company is an incredible website. I highly encourage you to poke around. I gets tons of great info/inspiration/new ideas from this site. Hope you enjoy!

.A very topical article for next week's class in "The Virtual Organization" regarding the changing workplace due to digital technologies.Suprisingly, this article reveals that only 20 of the world fortune 500 companies have twitter accounts. Enjoy. 

I thought No. 10 was interesting if you were asked to give a company social networking advice -- get on a network even if you don't think you can...make it work for you.

10% of business reviews will be fake by 2014 -- I found this shocking! Sure, don't believe everything you read online but 10 per cent? If you're a communications manager relying on reviews to promote your company or build trust among customers, how do you maintain your integrity if this kind of statistic is floating around?

Interesting article on the increasing trend of live-blogging in mainstream news coverage - specifically refers to two Toronto-based start up companies: ScribbleLive and CoveritLive.  The Globe and Mail for instance used ScribbleLive to cover Hurricane Sandy. 

In my previous job, we used virtual conferencing on a daily basis. As a media communications company, we were seeking the best conferencing software out there, and we finally found it: Open-tok (tokbox) Please check this page out as it may change your virtual communication lives in your work or home environments! Details: "This is a unique video conferencing service that lets your audience (up to 200 people per conference) send you video questions, really making your virtual conference feel like a face-to-face one. Video questions can be sent in advance of the meeting, so presenters can review them and decide if they want to make the video public. Presenters can also put meeting participants on screen and move them off at any time."

Related to today's seminar, Wal Mart seems to be one of the top companies using social media in an innovative and successful way.

Based on today's Mashup, an article on big data privacy invasion as a business model for companies. Our data is moving more and more out of our control.

Real-life example of a company that recently switched to an entirely virtual office. This manager is entirely in favour of it, but she is a self-admitted introvert.

This in an interesting study about newsletters and usability issues on a mobile platform, that came to me via some of my Linkedin contacts. I have been responsible for the office newsletter in several workplaces and making the newsletter accessible via mobile phones is definitely something to think about especially as more companies are providing smartphones for employees.

For those of us born before 1990, the rigours of social media can seem like a chore. Though most business owners would agree that a presence on Twitter, Facebook and Pinterest is a necessity in today's competitive market, the question still looms: Who's going to do all the tweeting and posting and pinning?

Interesting article. They may have written the headline just to catch one's attention, but I don't agree that it has to do with your age. I think whomever gets the position of handling the company's social media should be an articulate writer, have strong business etiquette, and a strong understanding of the company's objectives and corporate social responsibility. This can be either a 22-year old or a 50-year old. I don't think age is the question here. Perhaps the headline writer had limited space to work with : )

Foxconn, which makes high tech parts for companies such as Apple, has been criticized for the poor conditions of its factory complexes. Breaking news of this riot forces me to wonder: "My iPhone, at what cost?" This is purely speculation, but could consumer demand for the iPhone 5 be exacerbating supply problems?

The Obama tweet mentioned below, got me thinking about social brands. This article elaborates on the concept and provides three ways companies can tell a social brand story. It addresses this key question "How can brands continue to inspire, stay relevant, and excel in this socially charged ecosystem?"

This article is about how social media can influence a company or brand's reputation negatively or positively. The author gives examples of social media backlashes based off of a misguided tweet or one customers posted grievance.

"It took three years, two months and one day for the first billion tweets to be sent. From the time the company started in 2006 to mid-2009 three years, two months and one day for the first billion tweets to be sent. It has a nice rhythm that it was three, two, one. It probably wasn't exactly one day, but we like to say that; so it's three, two, one," he said. "We now send a billion tweets every two and a half days. So the volume, the noise level has increased dramatically."

Two analysts from BTIG Research went to Kansas City to see what Google's new cable-company killer, Google Fiber, is like.What's it like? It's awesome. The Time Warner Cable system in Kansas City appears to be freaking out about the rollout of Google Fiber, and for obvious reasons.

This article comes from the media relations section. Walmart has felt that the Huffington Post has published too many inaccuate articles about the company, and it is their business decision to no longer participate with this news source.

Discusses the dominance of Facebook as the primary social networking site and as an important marketing tool for brands and companies.

a review of my dream phone. it keeps selling out in what feels like a matter of seconds. probably because you can buy it unlocked without a contract straight from google, and avoid the evil canadian phone companies! i'm very excited for this next step in mobile phones as it should help alleviate the need to sell your soul to rogers every time you need/want a new phone

Interesting article in relation to our discussion of technological determinism - are we shaping the tools or are they shaping us?