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This is really interesting article following the ways in which Lady Gaga has capitalized on using social media to promote her brand - especially now that she has her own social networking site for her fans that launched earlier this summer. I don't consider myself an avid fan of hers, but I'm really impressed with the way she uses social media to interact and connect with her fans; which is basically the only reason why I follow her on Twitter.

You can now promote your posts onto your friends' news feeds by paying Facebook to do it. What does this change mean for users? I see this being used for promoting when people enter contests eventually. What will this mean for business exposure?

Great bullet point read about communication strategies in the business world from the centre for teaching from the University of Waterloo. 

Very fitting for our PC8005 readings, as well as what we're learning in Professor Fung's class. Another example of how technology and new developments can leave a lot of people behind, unless they adapt to new forms of technology quickly! 

In addition to the obvious way small businesses are using Pinterest (communicating with customers) some clever entrepreneurs have found the platform to be a great way to communicate inside the office as well. This short article provides three unexpected ways to use Pinterest in the office : vision boarding, staff engagement and internal communications.

VenueSeen is a new company that allows companies to use Instagram for advertising campaigns. The tool aggregates photos that have been labeled with  specific hashtag and brings [the Instagram user] to the company's campaign page.  Instagrammers can then claim their photograph and collect prizes, coupons, and other incentives the company may have put in place. Price for a campaign can range from under $1000/month to tens of thousands depending on the scope and reach of the project.

When you're evaluating a brand name, it can help to visualize it in a variety of settings. Catchword's Name Visualizer is a free tool that allows you to contextualize name candidates in six real-world scenarios, from a business card to an advertising billboard. This site builds on this week's discussion on virtual team work and also relates to our Visual and Document Design course. We can now have the ability to connect virtually using visual applications. Brand creators can decide on an effective brand name and brand placement for their products or services through virtual applications.

This is really fascinating article that follows Grey Poupon's marketing strategy of applying memberships standards to Facebook, an inclusive platform.

This article comes from the media relations section. Walmart has felt that the Huffington Post has published too many inaccuate articles about the company, and it is their business decision to no longer participate with this news source.

Considering the prevalence of apps and ever changing technology. Here is an article that reflects the constant need to keep mobile applications new and updated to be attractive to consumers.

It seems like Twitter's been busy upgrading its service to be more visual-oriented. is this a counter move to Facebook's purchase and integration of Instagram? Does it make sense in the Twitterverse to have the ability to add filters/effects to twitpics?

Interesting article on the increasing trend of live-blogging in mainstream news coverage - specifically refers to two Toronto-based start up companies: ScribbleLive and CoveritLive.  The Globe and Mail for instance used ScribbleLive to cover Hurricane Sandy. 

An interesting look at "Promoted Posts" on Facebook from the small-business perspective.

How was this affect how you get your news?

I will be paying - can't live without my morning globe and mail

People will start going to free sites to get their news.

Interesting little article offering interpretation about twitter patterns during "Superstorm" Sandy. I noticed similar patterns following the event. Even though the storm really seemed to be hitting Delaware more directly, most of the information on social media was coming from Manhattan.

Plan B: working remotely during Hurricane Sandy. The business must go on.

As a consequence of spending so much time online, we now leave traces of our personality everywhere. Our online behaviors are of interest to recruiters and employers, who are desperately trying to translate them into "digital reputations" and use them to find talent online. This HBR article mentions that Egosurfing -or self-googling-is now more important than updating your CV.

This is a great blog from HBR that explores the importance of change readiness (implies that change is always present) as opposed to change management (implies change is new and needs to be managed) and which communication tools can support change.

Guess what? According to this article, "among CEOs of the world's Fortune 500 companies, a mere 20 have Twitter accounts." This article explores the business case of social media, beyond just a soft PR tool. P.s. If you're not familiar with it yet, Fast Company is an incredible website. I highly encourage you to poke around. I gets tons of great info/inspiration/new ideas from this site. Hope you enjoy!

.A very topical article for next week's class in "The Virtual Organization" regarding the changing workplace due to digital technologies.Suprisingly, this article reveals that only 20 of the world fortune 500 companies have twitter accounts. Enjoy. 

This article is interesting, but what strikes my attention is that there seems to be no regulations on apps being sold to the public. Would you buy an interactive app of Einstein's brain for $9.99? In the article, it states that it could "spark a whole new generation of neuroscientists," but there is debate as to whether anyone (most importantly Einstein) would want a "circus made of his remains." Yikes.