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Contents contributed and discussions participated by Zandra Alexander

Zandra Alexander

The Top 5 Corporate Twitter Disasters of 2012 - 0 views

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    Some great tips for what to avoid when writing content for Twitter, particularly from a corporate viewpoint.
Zandra Alexander

Access or quality - our universities can't have both - The Globe and Mail - 2 views

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    We've been talking about Wente in class so much recently, I thought it would be good to take a look at an article she wrote concerning a topic we are all familiar with: university. Interesting to see the rhetorical devices at play.
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    Really amazing rebuttal to her comments here: http://oncampus.macleans.ca/education/2012/10/22/wentes-university-prescription-is-misguided/ worth it if you can fit it in!
Zandra Alexander

The perks of working from home | Articles | Home - 1 views

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    Too perfect! An infographic about the benefits of working from home
Zandra Alexander

Early Pinterest Growth Was Driven By Grassroots Marketing - Liz Gannes - News - AllThingsD - 0 views

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    The CEO of Pinterest explains the tools they used to grow the site.
Zandra Alexander

The pros and cons of working virtually | Articles | Main - 0 views

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    Real-life example of a company that recently switched to an entirely virtual office. This manager is entirely in favour of it, but she is a self-admitted introvert.
Zandra Alexander

Grey Poupon's Facebook page is exclusive-and going gangbusters | Articles | Main - 1 views

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    This is really fascinating article that follows Grey Poupon's marketing strategy of applying memberships standards to Facebook, an inclusive platform.
Zandra Alexander

10 intriguing rhetorical devices-and how to use them | Articles | Home - 0 views

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    This is perhaps more relevant to our Communications theory class, or even for those of us in the Presentation class, but regardless I found this to be a really concise and interesting way of breaking down communication rhetorical strategies in the political realm.
Zandra Alexander

At Multinationals, Country CEOs Should Be Both Local and Global - Anil Gupta and Haiyan... - 1 views

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    This blog post from the Harvard Business Review fits perfectly into the readings from this past week for PC8005. It speaks to the importance of existing in two systems: local market and global corporation. Great real-world examples are provided.
Zandra Alexander

How direct marketing applies to digital - iMediaConnection.com - 0 views

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    This article speaks to how direct marketing concepts can be altered and applied to the digital realm. I thought the paragraph about real-time data flow was the most relevant to our course work.
Zandra Alexander

Brand Building in a Digital Age - 0 views

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    Interview with Gareth Kay, Chief Strategy Officer at Goodby, Silverstein and Partners as part of "The Brand New Series" operated by Think with Google. Interesting comments on struggle of meaningful corporate communication with digital media from a industry insider. The Think with Google is certainly worth poking around on for a few minutes
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