10% of business reviews will be fake by 2014 -- I found this shocking! Sure, don't believe everything you read online but 10 per cent? If you're a communications manager relying on reviews to promote your company or build trust among customers, how do you maintain your integrity if this kind of statistic is floating around?
This is a really interesting scholarly article I came across whilst putting together my last scholarly blog. The study examines the relationship between the use of Facebook and the formation and maintenance of social capital.
This article is based on a study in the UK that found that digital technology often sits in classrooms unused because teachers do not know how to use it to its full potential. Oftentimes, it's not about having the finest technology, but how it is being employed.
Interesting study which claims that people suffer from Email apnea, where they hold their breath while reading emails. Just another example of new illnesses forming from out technology addiction
Re: "The next big thing" this study suggests that only 58% of businesses have a social media strategy. Twitter is apparently on the way down. Pintrest and Tumblr are on their way up.
This in an interesting study about newsletters and usability issues on a mobile platform, that came to me via some of my Linkedin contacts. I have been responsible for the office newsletter in several workplaces and making the newsletter accessible via mobile phones is definitely something to think about especially as more companies are providing smartphones for employees.
Just a quick piece about a survey that found one in five consumers have used social media to get a customer service response in the past year. Worth noting from the study is that only 54 per cent of consumers tell others about good experiences. I found that surprisingly high?
Also, check out the link in the article to Dell's guide to social commenting and managing online conversations -- http://www.mediabistro.com/alltwitter/files/2012/05/dell-social-media-tips.png
Campbell added that increasingly, employers are searching Facebook and Twitter before hiring and that there are jobs out there for young people with social media savvy. Starting in Grades 4 and 5 teachers want to teach students to have a responsible digital footprint. Campbell's teaching style is not uncommon. The provincial curriculum has required technology to be woven into the classroom for several years, said Clare Brett, an associate professor at the Ontario Institute for Studies in Education. This article refers to our discussion in much earlier weeks where talked about the importance of engaging students and the younger generations in technology to avoid having a lack of a digitally literate society.
Hi everyone,
Given the PEW study we just read that highlighted the use of mobile phones, I found this article particularly interesting and relevant. Published by the World Bank, it explains how access to mobile phone use has reached to 3/4 of the global population. Pretty mind blowing stuff.
It's not much of a surprise when China tops a "world's most" list since it does, after all, have the biggest population. It is, however, intriguing that a new study discovered that China is the most active country for Twitter, as the service is blocked there.
I find this interesting because they have Sina Weibo, the Chinese equivalent of Twitter (which I use to follow Asian public figures), and yet they choose to go the extra length to use a platform that is blocked in their country. It's surprising that (according to the article) China and India have more Twitter users than the US.