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For those of us born before 1990, the rigours of social media can seem like a chore. Though most business owners would agree that a presence on Twitter, Facebook and Pinterest is a necessity in today's competitive market, the question still looms: Who's going to do all the tweeting and posting and pinning?

Interesting article. They may have written the headline just to catch one's attention, but I don't agree that it has to do with your age. I think whomever gets the position of handling the company's social media should be an articulate writer, have strong business etiquette, and a strong understanding of the company's objectives and corporate social responsibility. This can be either a 22-year old or a 50-year old. I don't think age is the question here. Perhaps the headline writer had limited space to work with : )

This article discusses what words were the most used on LinkedIn this past year, the growth of LinkedIn since 2011, and the importance in consideration of 'word choice' on your professional profile.

Thanks Mary! As someone looking to spiff up her LinkedIn this is definitely helpful!

Building off of Yates article...Union Square Ventures recently posted an opening for an investment analyst. Instead of asking for résumés, the New York venture-capital firm asked applicants to send links representing their "Web presence," such as a Twitter account or Tumblr blog. Something to think about when applying for internships and jobs in the future!

I agree with you Rya. While I appreciate such innovation, it's difficult for me to comprehend the privacy issues related with such a thing. Doesn't LinkedIn suffice anymore?

I agree with both of your comments Rya and Raman. There really does seem to be a privacy issue here. I suppose with all the recent competition for work, employers are looking for ways to distinguish candidates (doesn't seem fair). Although we started off building our "online presence" for personal reasons, there appears to be a need to build a public professional presence as well. Perhaps the trick is to keep your personal account private to maintain our sense of privacy and start building an online professional profile that is public. Blogging about a professionally related topic, linking field-specific articles etc. might be the way to get noticed.

Interesting article about the increasing blend of work life and personal life. I'm not sure if I'd advocate adding a friend on Facebook - while I can control my own posts I'm not sure I can trust that I'd be able to manage my Facebook in a way that would absolutely ensure a manager wouldn't see an undesirable post from someone else before I had time to delete it.