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Awesome interactive online planning tool - will be exploring it more deeply

MeasureUp is getting closer.  I hope to see you there.  With the addition of social media, this conference will help you in implementing the right marketing strategies across traditional and social media.

These are great lessons on A/B testing.  They definitely apply to social media to drive ROI.

Yeah, nice driving lessons.

Jeremiah Owyang is a real thought leader in this space - I encourage you all to follow his posts

"The FMCG giant has already begun to implement an evolved international retail marketing strategy. Its guiding principles now entail rolling out fewer, but more substantial, new items and brand extensions. "

It will be interesting to see how Borders and B&N will survive if at all.  Certainly the tablets and other devices must be hurting them.  They may be better off becoming a competitor to Starbucks, offering ambiance and a place to read the latest books.  Maybe there's a way to combine that with social media to come up with a real strategy for them to survive

Business owners take all possible steps to ensure customer satisfaction. One of the most successful and recommended strategies in this regard is to begin with a virtual receptionist service. This service brings in extra representatives for a business and eases the lives of the customers. When the customers have questions or queries to be answered or any problems to be solved, they try to reach the authoritative body telephonically and it is not uncommon for them for not having to been able to do so. This is where the need for virtual receptionists comes in. Virtual receptionists are basically persons who work for the customer support but do not work from the office or any specified location.

How do you feel about being a product? or being sold to advertisers?  Doc Searls talks about how the transition will occur as consumers become customers in the VRM age

Not all social programs are sustainable and it's best to undo / roll back a program when it is not in alignment with corp vision.  Should Dell have launched the program at all? Probably not and that fact that they did was a misstep; how they handled it though is a case study for how to handle your own mistakes in social - believe me, you'll make a few.

Interesting way to count an impression.  50% viewable for 1 second or more.

Google now provides a deeper understanding of how social impacts conversion.  

Interesting SM trend.  If SM is in marketing operations, then it should be easier to track ROI

Great article on how the push/pull between LTA and other measurement tactics can vary

Knowing what kind of tactic leads to results - great study by the people at eMarketer

A bit lengthy, but a great idea that I believe will see manifestations for marketers in the coming years. If we humanized execs, focused on customers and put 'maximizing shareholder value' in proper priority - what would happen? Things like Apple and Zappos woul d happen

Great examination of tactics that CAN drive 'virality' - the balance of the equation is having something that is virial worthy I suppose

All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication

"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"

An indicator that social is maturing as part of the overall marketing mix

It's great to see the big brands get the synergies between media right.  This not only includes mass media but also social media.