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Steven Groves

Dell's aborted social share and earn scheme: Clever or controversial? - 0 views

www.mycustomer.com/...140460

business strategy dell reputation social

shared by Steven Groves on 12 Apr 12 - No Cached
  • Steven Groves on 12 Apr 12
     
    Not all social programs are sustainable and it's best to undo / roll back a program when it is not in alignment with corp vision.  Should Dell have launched the program at all? Probably not and that fact that they did was a misstep; how they handled it though is a case study for how to handle your own mistakes in social - believe me, you'll make a few.
Steven Groves

Privacy in Public - what are you trying to hide? | Social Media Club - 0 views

socialmediaclub.org/...ublic-what-are-you-trying-hide

business reputation social social media #ROISM

shared by Steven Groves on 20 Apr 12 - No Cached
  • Steven Groves on 20 Apr 12
     
    Consumer privacy does not mean that they have something to hide, it just means that they do not care to share.  Is that wrong?
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