MediaPost Publications Facebook Delivers Ads 05/16/2011 - 0 views
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Guy Powell on 16 May 11Wow, hard to believe how much advertising Facebook garners. They are definitely the new advertising platform. I wonder how effective they are.
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DIGIDAY:DAILY - Self-Regulation's New Backlash - 0 views
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Hodder believes that effective advertising and consumer privacy isn't necessarily at odds, and that advertisers need to look at "the meaning of content" rather than to new ways of tracking consumers around the Web. Hear, hear...
MediaPost Publications Pepsi Changes View Of TV Advertising 11/17/2011 - 0 views
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It's great to see the big brands get the synergies between media right. This not only includes mass media but also social media.
Turning Consumers into Customers - 0 views
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How do you feel about being a product? or being sold to advertisers? Doc Searls talks about how the transition will occur as consumers become customers in the VRM age
MediaPost Publications The Case For CPEM: Cost Per Effective Impressions 05/23/2012 - 0 views
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Proof that we're getting smarter as it relates to Internet advertising.
Why digital intent matters | Taylor Davidson - 0 views
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social data is having a disruptive impact on the advertising and marketing technology industries.
Moms Like Ads With Incentive, Earn Best ROI - 0 views
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"food, health, education and travel advertisers and brands have a unique opportunity to connect with moms"
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If marketers want to reach Mom's, talk about these things
LinkedIn Debuts Tools To Target Followers - 1 views
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Very powerful and a tactic that will very much differentiate a LinkedIn presence from any other social platform - for now...
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Very interesting. LinkedIn is making Social CRM a lot easier for B2B Marketers. The question I have though, is whether this new LinkedIn tool is 'Social Media', or if this is more just targeted advertising in a social media platform. Guy http://www.Marketing-Calculator.com
Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer - 1 views
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"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"
The Truth About What Works in Digital Marketing | News - Advertising Age - 3 views
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Interesting article on overall media effectiveness comparing traditional to digital and social
MediaPost Publications The Real Value of Facebook Ads -- Exploring the "Likeberg" 03/18... - 0 views
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"Facebook ads can't and shouldn't be characterized as upper or lower-funnel"
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Interesting article on where FB belongs in purchase funnel activity
Online Marketing Without Advertising - 0 views
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79% of ppl ignore online ads, FB ads carry a .05% CTR visitors / readers come for editorial content, not the ads; CTR for editorial content is 96x better than ad content
MediaPost Publications U.S. Mobile Advertising To Hit $1.2 Billion In 2011 07/15/2011 - 0 views
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Getting excited about #MRMW11. Looking forward to impact of mobile on ROI of Social Media
ROI of Social Media as seen by MGD Advertising [INFOGRAPHIC] - 0 views
![ROI of Social Media as seen by MGD Advertising [INFOGRAPHIC]](http://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/the_roi_of_social_media_mdg_advertising_infographic.png){kind=link}
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MGD collect a bunch of ROI related stats and built an awesome Infographic
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