Group items tagged

Hodder believes that effective advertising and consumer privacy isn't necessarily at odds, and that advertisers need to look at "the meaning of content" rather than to new ways of tracking consumers around the Web.   Hear, hear...

Ric, The Tower of Babel is an interesting metaphor, when thinking about the fire hose of messages generated in social media. Good point about differentiating the different types of users of social media.  Sounds a lot like segmentation... Ric, also glad you were able to move the discussion forward.  There is a lot of work to be done with ROI as it relates to social media.  The books and posts that will become available in the near future will build on the groundwork laid by our book, ROI of Social Media and Blancharde's book Social Media ROI (sorry, but I just killed two more unicorns).  Looking forward to seeing how this plays out. I do want to apologize to all the unicorn lovers, but as a marketing measurement expert somebody's go to do it. Thanks  Guy @GuyPowell

Google+ definitely taking over a lot of the buzz

Getting excited about #MRMW11.  Looking forward to impact of mobile on ROI of Social Media

Pretty impressive.  1 billion users is coming soon. Also, love using Skype.

Interesting to see how google+ will evolve.  If brands can't get involved, I wonder what the effect will be on growth.

INteresting article on the cost of google+ and Facebook.  Never realized how a slight delay in page load can cost a lot of ROMI.  This is an unseen cost of social media.