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Q&A With Dana Anderson, SVP Of Marketing, Strategy, And Communications At Kraft Foods |... - 0 views

blogs.forrester.com/..._communications_at_kraft_foods

social media marketing technology CPG FMCG

shared by Steven Groves on 17 Mar 11 - No Cached

Steven Groves on 17 Mar 11

Great article on the way global CPGs are approaching a new paradigm in marketing

<div class="cArrow"> </div><div class="cContentInner">Great article on the way global CPGs are approaching a new paradigm in marketing</div>

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CPG Branding and Marketing Forum Group News | LinkedIn - 0 views

www.linkedin.com/news

CPG branding social ROI ROMI strategy

shared by Guy Powell on 25 Jul 11 - No Cached

Guy Powell on 25 Jul 11

Fascinating application, tying it to likes and using it to understand what consumes want

<div class="cArrow"> </div><div class="cContentInner">Fascinating application, tying it to likes and using it to understand what consumes want</div>

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Unilever supports R&D drive with marketing investment | International Marketer's Blog - 0 views

blog.freedmaninternational.com/...7054

social media unilever CPG FMCG marketing

shared by Steven Groves on 17 Mar 11 - No Cached

Steven Groves on 17 Mar 11

"The FMCG giant has already begun to implement an evolved international retail marketing strategy. Its guiding principles now entail rolling out fewer, but more substantial, new items and brand extensions. "

<div class="cArrow"> </div><div class="cContentInner">"The FMCG giant has already begun to implement an evolved international retail marketing strategy. Its guiding principles now entail rolling out fewer, but more substantial, new items and brand extensions. "</div>

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