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Steven Groves

First-Click, Last-Click Attribution Model For Social Media - 1 views

www.mediapost.com/...-attribution-model-for-so.html

social media metrics measurement LTA #ROISM business strategy

shared by Steven Groves on 23 Mar 12 - No Cached
  • Steven Groves on 23 Mar 12
     
    Great article on how the push/pull between LTA and other measurement tactics can vary
Steven Groves

Crack the Social Code, a Method To Attribute ROI to each touch - 1 views

www.mediapost.com/publications

ROI social media marketing strategy

shared by Steven Groves on 09 Aug 11 - No Cached
  • Steven Groves on 09 Aug 11
     
    One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on
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