MediaPost Publications Social Metrics Juiced By New Retail Index 11/22/2011 - 0 views
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Guy Powell on 22 Nov 11More metrics. Sounds like an interesting index.
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The Truth About What Works in Digital Marketing | News - Advertising Age - 3 views
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Interesting article on overall media effectiveness comparing traditional to digital and social
9 Metrics to Measure Social Media Marketing Success | SmartData Collective - 1 views
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Interesting set of success factors.
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Nice tips.
Q&A With Dana Anderson, SVP Of Marketing, Strategy, And Communications At Kraft Foods |... - 0 views
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Great article on the way global CPGs are approaching a new paradigm in marketing
IT Marketing World » Blog Archive » Who Do You Trust? Industry Analysts Reign... - 0 views
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"The least credible source not surprisingly was vendors themselves, pointing to the need for vendors to: Receive third party validation and leverage content, especially from trusted analysts and pundits Use social media such as blogs that contain advice and peer communities and groups to gain more trust"
Social Media: Measuring Return on Engagement instead of ROI « PRSupdate - 0 views
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It's a great discussion to see Return on engagement v. Return on Investment. Make sure you target the right success metric.
Social media trails in China: News from Warc.com - 1 views
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Social Media in China - Didn't think it was struggling this much. As we write our supplement for China it will be interesting to see what is really working there.
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What I found most remarkable in the article is that search was not #1 - does a portal include search?
Bath Ales get 56% increase in online sales using social media | Bristol | Social Media ... - 0 views
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Great article on practical ROI of Social Media Measurements.
Global Marketing Alliance Group News | LinkedIn - 1 views
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Great Social Media Marketing success story
MediaPost Publications Establish Your Social Media Risk Quotient 05/10/2011 - 0 views
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I just commented on this. It would be great to hear if anyone has some experience in estimating the crisis management costs in the preparation and expected value of crisis management in social media.
MediaPost Publications We're Looking In The Wrong Place For Our Attribution Models 06/1... - 0 views
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"If we want to understand what makes buyers buy, we should ask them. We should base attribution models on decision paths, not arbitrary formulas. "
VMS Voice - 0 views
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Looks like an interesting summit on social media measurement. #ROISM
Crack the Social Code, a Method To Attribute ROI to each touch - 1 views
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One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on
CPG Branding and Marketing Forum Group News | LinkedIn - 0 views
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Fascinating application, tying it to likes and using it to understand what consumes want
What Facebook announced at F8 - 0 views
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Timeline OpenGraph Ticker Connections for P$ to explore? Yep...
Online Marketing Without Advertising - 0 views
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79% of ppl ignore online ads, FB ads carry a .05% CTR visitors / readers come for editorial content, not the ads; CTR for editorial content is 96x better than ad content
Social Media Marketing Mavens Group News | LinkedIn - 0 views
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Interesting concept. I onder what the difference is between a great facebook landing page, a great website and a great micro-site.
MediaPost Publications Bringing Luxury To China: Tips For Marketing Success 10/03/2011 - 0 views
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Interesting note on opportunities for luxury brands in and out of China.
MediaPost Publications QR Codes Best in Magazines, Newspapers & Packaging 08/26/2011 - 0 views
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QR Codes are popping up everywhere
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