Contents contributed and discussions participated by Steven Groves - ROI of Social Media

Marketers Use Growing Number of Tools to Spur Website Engagement - 0 views

www.emarketer.com/Article.aspx

worldwide strategy marketers ROMI

shared by Steven Groves on 20 May 12 - No Cached

Steven Groves on 20 May 12

Knowing what kind of tactic leads to results - great study by the people at eMarketer

<div class="cArrow"> </div><div class="cContentInner">Knowing what kind of tactic leads to results - great study by the people at eMarketer</div>

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Capturing The Value Of Social Media Using Google Analytics - Analytics Blog - 1 views

analytics.blogspot.mx/...lue-of-social-media-using.html

google analytics worldwide marketing social media business #ROISM strategy

shared by Steven Groves on 02 May 12 - No Cached

Steven Groves on 02 May 12

Google now provides a deeper understanding of how social impacts conversion.

<div class="cArrow"> </div><div class="cContentInner">Google now provides a deeper understanding of how social impacts conversion. </div>

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Worldwide Marketing Groups on LinkedIn | LinkedIn - 0 views

www.linkedin.com/groupItem

worldwide marketing social india linkedin #ROISM social media business

shared by Steven Groves on 27 Apr 12 - No Cached

Steven Groves on 27 Apr 12

Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz

<div class="cArrow"> </div><div class="cContentInner">Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz</div>

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Privacy in Public - what are you trying to hide? | Social Media Club - 0 views

socialmediaclub.org/...ublic-what-are-you-trying-hide

business reputation social social media #ROISM

shared by Steven Groves on 20 Apr 12 - No Cached

Steven Groves on 20 Apr 12

Consumer privacy does not mean that they have something to hide, it just means that they do not care to share. Is that wrong?

<div class="cArrow"> </div><div class="cContentInner">Consumer privacy does not mean that they have something to hide, it just means that they do not care to share. Is that wrong?</div>

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Dell's aborted social share and earn scheme: Clever or controversial? - 0 views

www.mycustomer.com/...140460

business strategy dell reputation social

shared by Steven Groves on 12 Apr 12 - No Cached

Steven Groves on 12 Apr 12

Not all social programs are sustainable and it's best to undo / roll back a program when it is not in alignment with corp vision. Should Dell have launched the program at all? Probably not and that fact that they did was a misstep; how they handled it though is a case study for how to handle your own mistakes in social - believe me, you'll make a few.

<div class="cArrow"> </div><div class="cContentInner">Not all social programs are sustainable and it's best to undo / roll back a program when it is not in alignment with corp vision. Should Dell have launched the program at all? Probably not and that fact that they did was a misstep; how they handled it though is a case study for how to handle your own mistakes in social - believe me, you'll make a few.</div>

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Turning Consumers into Customers - 0 views

blogs.hbr.org/...ng_consumers_into_custome.html

business strategy consumers customers Doc Searles Harvard Business Review

shared by Steven Groves on 12 Apr 12 - No Cached

Steven Groves on 12 Apr 12

How do you feel about being a product? or being sold to advertisers? Doc Searls talks about how the transition will occur as consumers become customers in the VRM age

<div class="cArrow"> </div><div class="cContentInner">How do you feel about being a product? or being sold to advertisers? Doc Searls talks about how the transition will occur as consumers become customers in the VRM age</div>

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LinkedIn Debuts Tools To Target Followers - 1 views

www.mediapost.com/...tools-to-target-followers.html

linkedin target marketing #ROISM

shared by Steven Groves on 11 Apr 12 - No Cached

Steven Groves on 11 Apr 12

Very powerful and a tactic that will very much differentiate a LinkedIn presence from any other social platform - for now...

<div class="cArrow"> </div><div class="cContentInner">Very powerful and a tactic that will very much differentiate a LinkedIn presence from any other social platform - for now...</div>

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First-Click, Last-Click Attribution Model For Social Media - 1 views

www.mediapost.com/...-attribution-model-for-so.html

social media metrics measurement LTA #ROISM business strategy

shared by Steven Groves on 23 Mar 12 - No Cached

Steven Groves on 23 Mar 12

Great article on how the push/pull between LTA and other measurement tactics can vary

<div class="cArrow"> </div><div class="cContentInner">Great article on how the push/pull between LTA and other measurement tactics can vary</div>

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The tone of life on social networking sites - 0 views

pewinternet.org/...Summary-of-findings.aspx

social media #ROISM marketing pew social networking

shared by Steven Groves on 09 Feb 12 - No Cached

Steven Groves on 09 Feb 12

Pews work is awesoem and here they examine the tone of online and social users - overwhelmingly positive. No room for a negative nelly online!

<div class="cArrow"> </div><div class="cContentInner">Pews work is awesoem and here they examine the tone of online and social users - overwhelmingly positive. No room for a negative nelly online!</div>

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Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions Durin... - 0 views

techcrunch.com/...-decisions-during-the-holidays

social media #ROISM pew marketing

shared by Steven Groves on 30 Jan 12 - No Cached

Steven Groves on 30 Jan 12

The continued blurring of mobile, e-commerce and social - love where this is going

<div class="cArrow"> </div><div class="cContentInner">The continued blurring of mobile, e-commerce and social - love where this is going</div>

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Why digital intent matters | Taylor Davidson - 0 views

taylordavidson.com/...and-overhead-of-digital-intent

social media #ROISM intent engine

shared by Steven Groves on 18 Jan 12 - No Cached

Steven Groves on 18 Jan 12

social data is having a disruptive impact on the advertising and marketing technology industries.

<div class="cArrow"> </div><div class="cContentInner"> social data is having a disruptive impact on the advertising and marketing technology industries.</div>

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The End of Link Building as We've Known and Loved it - 0 views

searchenginewatch.com/...ing-as-Weve-Known-and-Loved-it

social media marketing link building search search engine

shared by Steven Groves on 15 Jan 12 - No Cached

Steven Groves on 15 Jan 12

'White Hat' tactics matter - Quality content presented in context will matter more

<div class="cArrow"> </div><div class="cContentInner">'White Hat' tactics matter - Quality content presented in context will matter more</div>

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Customer Relationships - Seven Tips for Forging an Appropriate Online Apology : Marketi... - 0 views

www.marketingprofs.com/...-an-appropriate-online-apology

social media marketing strategy apology #ROISM

shared by Steven Groves on 05 Jan 12 - No Cached

Steven Groves on 05 Jan 12

All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication

<div class="cArrow"> </div><div class="cContentInner">All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication</div>

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Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer - 1 views

www.emarketer.com/Article.aspx

social media advertising marketing business ROI strategy

shared by Steven Groves on 04 Jan 12 - No Cached

Steven Groves on 04 Jan 12

"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"

<div class="cArrow"> </div><div class="cContentInner">"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"</div>

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The State of the Blogosphere 2011 - Brian Solis - 1 views

www.briansolis.com/...-state-of-the-blogosphere-2011

blogging marketing statistics Blog social media

shared by Steven Groves on 28 Dec 11 - No Cached

Steven Groves on 28 Dec 11

Brian looks at stats around blogging and says that 'blogs are underrated and underestimated'

<div class="cArrow"> </div><div class="cContentInner">Brian looks at stats around blogging and says that 'blogs are underrated and underestimated'</div>

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Eight Ways To Go Viral - 0 views

techcrunch.com/...eight-ways-go-viral

strategy marketing business virality

shared by Steven Groves on 27 Dec 11 - No Cached

Steven Groves on 27 Dec 11

Great examination of tactics that CAN drive 'virality' - the balance of the equation is having something that is virial worthy I suppose

<div class="cArrow"> </div><div class="cContentInner">Great examination of tactics that CAN drive 'virality' - the balance of the equation is having something that is virial worthy I suppose</div>

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The Dumbest Idea In The World: Maximizing Shareholder Value - 0 views

www.forbes.com/...-the-dumbest-idea-in-the-world

strategy marketing business shareholder forbes

shared by Steven Groves on 27 Dec 11 - No Cached

Steven Groves on 27 Dec 11

A bit lengthy, but a great idea that I believe will see manifestations for marketers in the coming years. If we humanized execs, focused on customers and put 'maximizing shareholder value' in proper priority - what would happen? Things like Apple and Zappos woul d happen

<div class="cArrow"> </div><div class="cContentInner">A bit lengthy, but a great idea that I believe will see manifestations for marketers in the coming years. If we humanized execs, focused on customers and put 'maximizing shareholder value' in proper priority - what would happen? Things like Apple and Zappos woul d happen</div>

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Marketers Look Beyond Social Media Experimentation - 0 views

www.emarketer.com/Article.aspx

social media marketing statistics #ROISM

shared by Steven Groves on 27 Dec 11 - No Cached

Steven Groves on 27 Dec 11

It's time that online & social marketing took their place along side traditional in the mind of ALL marketers - now for the education tat social media is more about social than media

<div class="cArrow"> </div><div class="cContentInner">It's time that online & social marketing took their place along side traditional in the mind of ALL marketers - now for the education tat social media is more about social than media </div>

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What the New Twitter Brand Pages Mean to Marketers | Social Media Today - 0 views

socialmediatoday.com/...402830

social media marketing twitter statistics

shared by Steven Groves on 16 Dec 11 - No Cached

Steven Groves on 16 Dec 11

Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions.

<div class="cArrow"> </div><div class="cContentInner">Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions. </div>

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Top US Brands Getting Strategic About Social Media - 0 views

www.marketingprofs.com/...g-strategic-about-social-media

strategy brands social media marketing

shared by Steven Groves on 17 Nov 11 - No Cached

Steven Groves on 17 Nov 11

An indicator that social is maturing as part of the overall marketing mix

<div class="cArrow"> </div><div class="cContentInner">An indicator that social is maturing as part of the overall marketing mix</div>

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