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Ric, The Tower of Babel is an interesting metaphor, when thinking about the fire hose of messages generated in social media. Good point about differentiating the different types of users of social media.  Sounds a lot like segmentation... Ric, also glad you were able to move the discussion forward.  There is a lot of work to be done with ROI as it relates to social media.  The books and posts that will become available in the near future will build on the groundwork laid by our book, ROI of Social Media and Blancharde's book Social Media ROI (sorry, but I just killed two more unicorns).  Looking forward to seeing how this plays out. I do want to apologize to all the unicorn lovers, but as a marketing measurement expert somebody's go to do it. Thanks  Guy @GuyPowell

It's great to see the big brands get the synergies between media right.  This not only includes mass media but also social media.

It's time that online & social marketing took their place along side traditional in the mind of ALL marketers - now for the education tat social media is more about social than media 

Interesitng perspective for B2B ROI of Social Media

Interesting article.  This is a great delineation of the maturity of the corporate usage of social media.  Implementing ROI in most corporations goes through similar phases, although they need to be much more directed.  Social media metrics and ROI will also soon be de rigeur for many of the more sophisticated companies.

Great article on practical ROI of Social Media Measurements.

Interesting statistic on measurement of social media ROI.

MeasureUp is getting closer.  I hope to see you there.  With the addition of social media, this conference will help you in implementing the right marketing strategies across traditional and social media.

INteresting to see the dynamism in social media.  The question is what comes next after Facebook, or has Facebook won the battle and social media is now a Utility?

Great article from Michael Wolfe.  He is definitely one of the world's best marketing measurement gurus.  Worth a look on how he is measuring the impact of social media.

Interesting look at social media marketing effectiveness applied to B2B marketing

Interesting SM trend.  If SM is in marketing operations, then it should be easier to track ROI

Interesting article on overall media effectiveness comparing traditional to digital and social

These are great lessons on A/B testing.  They definitely apply to social media to drive ROI.

Yeah, nice driving lessons.

"The study finds "zero statistical correlation between media expenditures, either total or digital, and brand sentiment." The creative-feel and message-look drives positive buzz around a brand, along with how companies spend ad budgets."

Jeremiah Owyang is a real thought leader in this space - I encourage you all to follow his posts

"when consumers were exposed to both brand-specific search results and social media, search clickthrough rates increased by 94%, indicating the investment in social media can help marketers to better influence consumers "

Substantial support to the investment in social alongside traditional

Social Media in China - Didn't think it was struggling this much.  As we write our supplement for China it will be interesting to see what is really working there.

What I found most remarkable in the article is that search was not #1 - does a portal include search?

More ROI of Social Media papers.  Bristol has some good stuff

I just commented on this.  It would be great to hear if anyone has some experience in estimating the crisis management costs in the preparation and expected value of crisis management in social media.