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You'd think $2T would make a difference and move the needle on a rating - apparently not

Interesting way to count an impression.  50% viewable for 1 second or more.

"ads placed on long-tail sites-those with an overall reach smaller than 1.5% of the internet population-had a significant lift in clickthrough rate compared with ads on larger web properties. " What this means is that the long tail is more effective than the sort term in generating click thru for ads - 48% better for B2B contacts

Participation rates in Chinese social are huge - if you're in the right social network for your age demographic

Dollar for dollar, you are actually going to receive more branding, and more impression impact, using streamed endorsements on Facebook and Twitter, than people seeing an ad on Facbeook, because the engagement rate is so much higher,

"when consumers were exposed to both brand-specific search results and social media, search clickthrough rates increased by 94%, indicating the investment in social media can help marketers to better influence consumers "

Substantial support to the investment in social alongside traditional

"Some 73% agreed marketers "lack business credibility" and are unable to prove if their activity boosts prospect levels, customer demand, conversion rates, sales and category share."

Will marketers and business agree to invest in measurement to help correct this stat?

"closing percentage and cost-per-acquisition are rated as the most effective metrics in helping B2B organizations evaluate marketing ROI" - What are you measuring?

The unique study shows that for every one-star rating increase in a restaurant review on the site, a restaurant achieved a 5-9% sales increase. This was not the case for chain or multi-unit establishments.

For data centers, storage is a constant concern. In 2012, 28 percent of data center managers acknowledged rapid storage growth as having a significant impact on their data operations. According to most data centers, as of 2012, they were experiencing data storage growth at a rate of 10 to 24 percent on an annual basis.