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Ric, The Tower of Babel is an interesting metaphor, when thinking about the fire hose of messages generated in social media. Good point about differentiating the different types of users of social media.  Sounds a lot like segmentation... Ric, also glad you were able to move the discussion forward.  There is a lot of work to be done with ROI as it relates to social media.  The books and posts that will become available in the near future will build on the groundwork laid by our book, ROI of Social Media and Blancharde's book Social Media ROI (sorry, but I just killed two more unicorns).  Looking forward to seeing how this plays out. I do want to apologize to all the unicorn lovers, but as a marketing measurement expert somebody's go to do it. Thanks  Guy @GuyPowell

Not sure I agree with a blatant split of budget.  First, there are only so many social media outlets.  Second there is no ROI component to their proposed marketing mix.  Not sure I would rely on the given recommendations  to drive marketing ROI overall.

Interesitng perspective for B2B ROI of Social Media

Interesting article.  This is a great delineation of the maturity of the corporate usage of social media.  Implementing ROI in most corporations goes through similar phases, although they need to be much more directed.  Social media metrics and ROI will also soon be de rigeur for many of the more sophisticated companies.

Great article on practical ROI of Social Media Measurements.

"social marketing is a promising tactic that will eventually produce ROI"

One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on

MGD collect a bunch of ROI related stats and built an awesome Infographic

Interesting SM trend.  If SM is in marketing operations, then it should be easier to track ROI

These are great lessons on A/B testing.  They definitely apply to social media to drive ROI.

Yeah, nice driving lessons.

It's a great discussion to see Return on engagement v. Return on Investment.  Make sure you target the right success metric.

More ROI of Social Media papers.  Bristol has some good stuff

Interesting way to measure your product and brand success, through the number of likes.  For a retailer this could provide some interesting hyper local marketing to drive their marketing ROI.

Getting excited about #MRMW11.  Looking forward to impact of mobile on ROI of Social Media

Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz

Looks like an interesting tweetup.  Worth participating.

"food, health, education and travel advertisers and brands have a unique opportunity to connect with moms"

If marketers want to reach Mom's, talk about these things

Fascinating application, tying it to likes and using it to understand what consumes want

Interesting statistic on measurement of social media ROI.

How to measure and manage the return on social marketing investment