MediaPost Publications Social Metrics Juiced By New Retail Index 11/22/2011 - 0 views
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Guy Powell on 22 Nov 11More metrics. Sounds like an interesting index.
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Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer - 1 views
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"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"
Top metrics used in evaluating and optimizing marketing performance - 1 views
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"closing percentage and cost-per-acquisition are rated as the most effective metrics in helping B2B organizations evaluate marketing ROI" - What are you measuring?
MediaPost Publications Enabling the Measurement of Mobile 11/18/2011 - 0 views
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Interesting metrics for mobile.
9 Metrics to Measure Social Media Marketing Success | SmartData Collective - 1 views
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Interesting set of success factors.
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Nice tips.
Social Media: Measuring Return on Engagement instead of ROI « PRSupdate - 0 views
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It's a great discussion to see Return on engagement v. Return on Investment. Make sure you target the right success metric.
MediaPost Publications Forrester: 5 Stages Of Social Media Growth 06/03/2011 - 0 views
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Interesting article. This is a great delineation of the maturity of the corporate usage of social media. Implementing ROI in most corporations goes through similar phases, although they need to be much more directed. Social media metrics and ROI will also soon be de rigeur for many of the more sophisticated companies.
Age, Gender Affect Whether Consumers Will 'Like' an Ad - 1 views
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It pays to know your audience and to map the engagement path. If your target audience is older, a 'Like' may be a lower value engagement metric than you thought.
First-Click, Last-Click Attribution Model For Social Media - 1 views
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Great article on how the push/pull between LTA and other measurement tactics can vary
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