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The Dumbest Idea In The World: Maximizing Shareholder Value - 0 views

www.forbes.com/...-the-dumbest-idea-in-the-world

strategy marketing business shareholder forbes

shared by Steven Groves on 27 Dec 11 - No Cached

Steven Groves on 27 Dec 11

A bit lengthy, but a great idea that I believe will see manifestations for marketers in the coming years. If we humanized execs, focused on customers and put 'maximizing shareholder value' in proper priority - what would happen? Things like Apple and Zappos woul d happen

<div class="cArrow"> </div><div class="cContentInner">A bit lengthy, but a great idea that I believe will see manifestations for marketers in the coming years. If we humanized execs, focused on customers and put 'maximizing shareholder value' in proper priority - what would happen? Things like Apple and Zappos woul d happen</div>

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