Group items tagged consumers - ROI of Social Media

DIGIDAY:DAILY - Self-Regulation's New Backlash - 0 views

www.digidaydaily.com/...sing-dodged-the-privacy-bullet

social media Self-Regulation strategy marketing consumer

shared by Steven Groves on 13 Sep 11 - No Cached

Steven Groves on 13 Sep 11

Hodder believes that effective advertising and consumer privacy isn't necessarily at odds, and that advertisers need to look at "the meaning of content" rather than to new ways of tracking consumers around the Web. Hear, hear...

<div class="cArrow"> </div><div class="cContentInner">Hodder believes that effective advertising and consumer privacy isn't necessarily at odds, and that advertisers need to look at "the meaning of content" rather than to new ways of tracking consumers around the Web. Hear, hear...</div>

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Turning Consumers into Customers - 0 views

blogs.hbr.org/...ng_consumers_into_custome.html

business strategy consumers customers Doc Searles Harvard Business Review

shared by Steven Groves on 12 Apr 12 - No Cached

Steven Groves on 12 Apr 12

How do you feel about being a product? or being sold to advertisers? Doc Searls talks about how the transition will occur as consumers become customers in the VRM age

<div class="cArrow"> </div><div class="cContentInner">How do you feel about being a product? or being sold to advertisers? Doc Searls talks about how the transition will occur as consumers become customers in the VRM age</div>

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Search and Social Together Aid Online Shoppers - eMarketer - 0 views

www.emarketer.com/Article.aspx

shared by Steven Groves on 16 Mar 11 - No Cached

Steven Groves on 16 Mar 11

"when consumers were exposed to both brand-specific search results and social media, search clickthrough rates increased by 94%, indicating the investment in social media can help marketers to better influence consumers "

<div class="cArrow"> </div><div class="cContentInner">"when consumers were exposed to both brand-specific search results and social media, search clickthrough rates increased by 94%, indicating the investment in social media can help marketers to better influence consumers "</div>

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Steven Groves on 16 Mar 11

Substantial support to the investment in social alongside traditional

<div class="cArrow"> </div><div class="cContentInner">Substantial support to the investment in social alongside traditional</div>

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Google To Debut Enhanced Ads - 0 views

www.mediapost.com/publications

social media marketing consumer google ROMI business

shared by Steven Groves on 03 Oct 11 - No Cached

Steven Groves on 03 Oct 11

"What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified." It really is becoming the Golden Age of marketing - hundreds of ways to touch the consumer dozens of time without brand fatigue

<div class="cArrow"> </div><div class="cContentInner">"What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified." It really is becoming the Golden Age of marketing - hundreds of ways to touch the consumer dozens of time without brand fatigue</div>

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Privacy in Public - what are you trying to hide? | Social Media Club - 0 views

socialmediaclub.org/...ublic-what-are-you-trying-hide

business reputation social social media #ROISM

shared by Steven Groves on 20 Apr 12 - No Cached

Steven Groves on 20 Apr 12

Consumer privacy does not mean that they have something to hide, it just means that they do not care to share. Is that wrong?

<div class="cArrow"> </div><div class="cContentInner">Consumer privacy does not mean that they have something to hide, it just means that they do not care to share. Is that wrong?</div>

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How Young, Urban Consumers Respond to Digital Marketing in China - 0 views

www.emarketer.com/Article.aspx

consumers china social media marketing

shared by Steven Groves on 15 Nov 11 - No Cached

Steven Groves on 15 Nov 11

Participation rates in Chinese social are huge - if you're in the right social network for your age demographic

<div class="cArrow"> </div><div class="cContentInner">Participation rates in Chinese social are huge - if you're in the right social network for your age demographic</div>

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CPG Branding and Marketing Forum Group News | LinkedIn - 0 views

www.linkedin.com/news

CPG branding social ROI ROMI strategy

shared by Guy Powell on 25 Jul 11 - No Cached

Guy Powell on 25 Jul 11

Fascinating application, tying it to likes and using it to understand what consumes want

<div class="cArrow"> </div><div class="cContentInner">Fascinating application, tying it to likes and using it to understand what consumes want</div>

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Zing Me is twice as huge as Facebook in Vietnam - 0 views

www.penn-olson.com/...zing-me-facebook-vietnam

business marketing vietnam technology social media

shared by Steven Groves on 06 Apr 11 - No Cached

Steven Groves on 06 Apr 11

Facebook is by far the largest in the SNS space globally, but businesses cannot ignore the consumers preference in which ever market they want to pursue. Here's a great commentary on what Facebooks' competition is like in Vietnam

<div class="cArrow"> </div><div class="cContentInner">Facebook is by far the largest in the SNS space globally, but businesses cannot ignore the consumers preference in which ever market they want to pursue. Here's a great commentary on what Facebooks' competition is like in Vietnam</div>

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Home | Corporate Social Media B2B Summit | Useful Social Media - 0 views

usefulsocialmedia.com/b2b

social social media media summit #ROISM

shared by Guy Powell on 15 Jul 11 - No Cached

Guy Powell on 15 Jul 11

Interesting conference for B2B marketers. Separating them from consumer can provide some real value specific to their needs.

<div class="cArrow"> </div><div class="cContentInner">Interesting conference for B2B marketers. Separating them from consumer can provide some real value specific to their needs.</div>

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Online Marketing Without Advertising - 0 views

www.mediapost.com/events

social media strategy marketing consumer statistics business

shared by Steven Groves on 28 Sep 11 - No Cached

Steven Groves on 28 Sep 11

79% of ppl ignore online ads, FB ads carry a .05% CTR visitors / readers come for editorial content, not the ads; CTR for editorial content is 96x better than ad content

<div class="cArrow"> </div><div class="cContentInner">79% of ppl ignore online ads, FB ads carry a .05% CTR visitors / readers come for editorial content, not the ads; CTR for editorial content is 96x better than ad content</div>

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Age, Gender Affect Whether Consumers Will 'Like' an Ad - 1 views

www.emarketer.com/Article.aspx

social media Facebook Likes

shared by Steven Groves on 09 Sep 11 - No Cached

Steven Groves on 09 Sep 11

It pays to know your audience and to map the engagement path. If your target audience is older, a 'Like' may be a lower value engagement metric than you thought.

<div class="cArrow"> </div><div class="cContentInner">It pays to know your audience and to map the engagement path. If your target audience is older, a 'Like' may be a lower value engagement metric than you thought.</div>

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Seeing the Forrester for the Trees - 0 views

blog.personal.com/...ng-the-forrester-for-the-trees

business marketing personal VRM consumer

shared by Steven Groves on 06 Oct 11 - No Cached

Steven Groves on 06 Oct 11

Forrester has just published this report and the people at Personal.com are making it available. This is a growing issue that now is seeing validation - marketers pay heed and ignore at your peril!

<div class="cArrow"> </div><div class="cContentInner">Forrester has just published this report and the people at Personal.com are making it available. This is a growing issue that now is seeing validation - marketers pay heed and ignore at your peril!</div>

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Group items tagged

DIGIDAY:DAILY - Self-Regulation's New Backlash - 0 views

Turning Consumers into Customers - 0 views

Search and Social Together Aid Online Shoppers - eMarketer - 0 views

Google To Debut Enhanced Ads - 0 views

Privacy in Public - what are you trying to hide? | Social Media Club - 0 views

How Young, Urban Consumers Respond to Digital Marketing in China - 0 views

CPG Branding and Marketing Forum Group News | LinkedIn - 0 views

Zing Me is twice as huge as Facebook in Vietnam - 0 views

Home | Corporate Social Media B2B Summit | Useful Social Media - 0 views

Online Marketing Without Advertising - 0 views

Age, Gender Affect Whether Consumers Will 'Like' an Ad - 1 views

Seeing the Forrester for the Trees - 0 views

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