VMS Voice - 0 views
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Guy Powell on 27 Jul 11Looks like an interesting summit on social media measurement. #ROISM
Group items tagged
MediaPost Publications The Social Media Spiral Of Unengagement 11/15/2011 - 0 views
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Very interesting article to drive conversation about unengagement
MediaPost Publications Pepsi Changes View Of TV Advertising 11/17/2011 - 0 views
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It's great to see the big brands get the synergies between media right. This not only includes mass media but also social media.
MediaPost Publications How the Mighty Have Fallen: Friendster and MySpace Suck It Up 04... - 0 views
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INteresting to see the dynamism in social media. The question is what comes next after Facebook, or has Facebook won the battle and social media is now a Utility?
LinkedIn Debuts Tools To Target Followers - 1 views
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Very powerful and a tactic that will very much differentiate a LinkedIn presence from any other social platform - for now...
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Very interesting. LinkedIn is making Social CRM a lot easier for B2B Marketers. The question I have though, is whether this new LinkedIn tool is 'Social Media', or if this is more just targeted advertising in a social media platform. Guy http://www.Marketing-Calculator.com
Google Offers TV-Like Viewable Impressions, Ratings Technology - MarketingVOX - 0 views
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Interesting way to count an impression. 50% viewable for 1 second or more.
Privacy in Public - what are you trying to hide? | Social Media Club - 0 views
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Consumer privacy does not mean that they have something to hide, it just means that they do not care to share. Is that wrong?
Worldwide Marketing Groups on LinkedIn | LinkedIn - 0 views
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Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz
Capturing The Value Of Social Media Using Google Analytics - Analytics Blog - 1 views
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Google now provides a deeper understanding of how social impacts conversion.
New Google Social Reports: 3 Missteps to Avoid - 0 views
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This is an interesting read on Google Analytics new Social Reports
MediaPost Publications Social Media Responsibility Shifts In Marketing Organizations 03... - 0 views
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Interesting SM trend. If SM is in marketing operations, then it should be easier to track ROI
First-Click, Last-Click Attribution Model For Social Media - 1 views
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Great article on how the push/pull between LTA and other measurement tactics can vary
12 social signals from Twitter that could influence search rankings | Econsultancy - 0 views
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Interesting way to look at tweet value as it relates to search.
MediaPost Publications The Case For CPEM: Cost Per Effective Impressions 05/23/2012 - 0 views
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Proof that we're getting smarter as it relates to Internet advertising.
MediaPost Publications Radio Shack Campaign Finds Proximity Matters, But Not The Way Yo... - 0 views
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Interesting counter-intuitive results and mobile success.
Loyalty: Six Social Media "Personas" Call For Segmented Marketing - MarketingVOX - 0 views
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Very interesting segmentation. What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both
Customer Relationships - Seven Tips for Forging an Appropriate Online Apology : Marketi... - 0 views
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All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication
Why digital intent matters | Taylor Davidson - 0 views
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social data is having a disruptive impact on the advertising and marketing technology industries.
Marketers Look Beyond Social Media Experimentation - 0 views
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It's time that online & social marketing took their place along side traditional in the mind of ALL marketers - now for the education tat social media is more about social than media
Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions Durin... - 0 views
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The continued blurring of mobile, e-commerce and social - love where this is going