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Guy Powell

MediaPost Publications Facebook Ads Do So Work, Says Facebook 06/12/2012 - 0 views

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    Facebook Ads Do So Work, Says Facebook
Steven Groves

Zing Me is twice as huge as Facebook in Vietnam - 0 views

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    Facebook is by far the largest in the SNS space globally, but businesses cannot ignore the consumers preference in which ever market they want to pursue. Here's a great commentary on what Facebooks' competition is like in Vietnam
Steven Groves

MediaPost Publications The Real Value of Facebook Ads -- Exploring the "Likeberg" 03/18... - 0 views

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    "Facebook ads can't and shouldn't be characterized as upper or lower-funnel"
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    Interesting article on where FB belongs in purchase funnel activity
Guy Powell

MediaPost Publications Facebook Delivers Ads 05/16/2011 - 0 views

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    Wow, hard to believe how much advertising Facebook garners.  They are definitely the new advertising platform.  I wonder how effective they are.
Guy Powell

MediaPost Publications How the Mighty Have Fallen: Friendster and MySpace Suck It Up 04... - 0 views

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    INteresting to see the dynamism in social media.  The question is what comes next after Facebook, or has Facebook won the battle and social media is now a Utility?
Steven Groves

MediaPost Publications Tweet This: Social Endorsements Beat Social Media Ad Buys 03/10/... - 0 views

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    Dollar for dollar, you are actually going to receive more branding, and more impression impact, using streamed endorsements on Facebook and Twitter, than people seeing an ad on Facbeook, because the engagement rate is so much higher,
Steven Groves

What Facebook announced at F8 - 0 views

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    Timeline OpenGraph Ticker Connections for P$ to explore? Yep...
Guy Powell

Social Media Marketing Mavens Group News | LinkedIn - 0 views

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    Interesting concept.  I onder what the difference is between a great facebook landing page, a great website and a great micro-site.
Steven Groves

Facebook Officially Unveils Smart Friend Lists - 0 views

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    Automated curation of your friends content
Guy Powell

us | TagMan - 0 views

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    INteresting article on the cost of google+ and Facebook.  Never realized how a slight delay in page load can cost a lot of ROMI.  This is an unseen cost of social media.
Steven Groves

Facebook by the Numbers [INFOGRAPHIC] - 1 views

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    Ben Parr at Mashable delivers!
Steven Groves

It's Not All About You: How to Strengthen Your Customers' Experience | MarketingProfs D... - 0 views

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    Customer experience matters. It matters for satisfaction and advocacy. Research found that organizations that have a well-understood definition of customer experience are twice as likely to beat their profit targets than those that do not.
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    If you want to use these four platforms (Facebook, Twitter, FourSquare & YouTube) to connect to the audience, these are tip you will find useful
Steven Groves

Facebook Strikes Baidu Deal, Launches In China - 0 views

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    If you cannot get it one way, try another
Guy Powell

Facebook "likes" prove worth: News from Warc.com - 0 views

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    Interesting way to measure your product and brand success, through the number of likes.  For a retailer this could provide some interesting hyper local marketing to drive their marketing ROI.
Guy Powell

Facebook: 750M Members (Yes It's Confirmed) Get Access to Skype - MarketingVOX - 1 views

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    Pretty impressive.  1 billion users is coming soon. Also, love using Skype.
Guy Powell

New Google Social Reports: 3 Missteps to Avoid - 0 views

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    This is an interesting read on Google Analytics new Social Reports
Guy Powell

Loyalty: Six Social Media "Personas" Call For Segmented Marketing - MarketingVOX - 0 views

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    Very interesting segmentation.  What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both
Steven Groves

Why Google Plus Pages (Will) Beat Facebook. And Twitter - 0 views

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    A great analysis of why Google Brand Pages will matter over other social properties - short answer; they own Google Search
Guy Powell

MediaPost Publications Pepsi Changes View Of TV Advertising 11/17/2011 - 0 views

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    It's great to see the big brands get the synergies between media right.  This not only includes mass media but also social media.
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