9 Metrics to Measure Social Media Marketing Success | SmartData Collective - 1 views
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Guy Powell on 23 Jul 12Interesting set of success factors.
Guy Powell
Contents contributed and discussions participated by Guy Powell
The Truth About What Works in Digital Marketing | News - Advertising Age - 3 views
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Interesting article on overall media effectiveness comparing traditional to digital and social
Jumptap: In Mobile, Size May Not Matter | Jumptap - 0 views
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Interesting stats - probably with some bias - but still has some interesting perspectives on mobile.
MediaPost Publications Facebook Ads Do So Work, Says Facebook 06/12/2012 - 0 views
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Facebook Ads Do So Work, Says Facebook
Loyalty: Six Social Media "Personas" Call For Segmented Marketing - MarketingVOX - 0 views
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Very interesting segmentation. What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both
MediaPost Publications Radio Shack Campaign Finds Proximity Matters, But Not The Way Yo... - 0 views
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Interesting counter-intuitive results and mobile success.
5 Ways to be a Twitter Search Expert - 1 views
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Interesting nuances as it relates to twitter.
Strategy - Eight Key Lessons on Running a Top-Notch A/B Testing Program : MarketingProf... - 0 views
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These are great lessons on A/B testing. They definitely apply to social media to drive ROI.
MediaPost Publications Printer Friendly - 0 views
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Bing seems to be coming on. I love those images too. It will be interesting to see how Bing and FB and Bing and so.cl will progress
MediaPost Publications The Case For CPEM: Cost Per Effective Impressions 05/23/2012 - 0 views
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Proof that we're getting smarter as it relates to Internet advertising.
Measuring Social Engagement: 3 Ways To Identify High Value Content - 3 views
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Interesting overview of determining successful content in social
Airline's ticket to trouble: how a man called Vroom got unlimited first class flights f... - 0 views
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Fascinating article. How big companies can get it really wrong. I thought I would pass this one on.
12 social signals from Twitter that could influence search rankings | Econsultancy - 0 views
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Interesting way to look at tweet value as it relates to search.
New Google Social Reports: 3 Missteps to Avoid - 0 views
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This is an interesting read on Google Analytics new Social Reports
Google Offers TV-Like Viewable Impressions, Ratings Technology - MarketingVOX - 0 views
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Interesting way to count an impression. 50% viewable for 1 second or more.
MediaPost Publications Social Media Responsibility Shifts In Marketing Organizations 03... - 0 views
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Interesting SM trend. If SM is in marketing operations, then it should be easier to track ROI
MediaPost Publications Social Metrics Juiced By New Retail Index 11/22/2011 - 0 views
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More metrics. Sounds like an interesting index.
MediaPost Publications Enabling the Measurement of Mobile 11/18/2011 - 0 views
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Interesting metrics for mobile.
MediaPost Publications Pepsi Changes View Of TV Advertising 11/17/2011 - 0 views
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It's great to see the big brands get the synergies between media right. This not only includes mass media but also social media.