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Turning Consumers into Customers
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blogs.hbr.org/...ng_consumers_into_custome.html
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Doc Searles
Harvard Business Review
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Steven Groves
on 12 Apr 12
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Steven Groves
on 12 Apr 12
How do you feel about being a product? or being sold to advertisers? Doc Searls talks about how the transition will occur as consumers become customers in the VRM age
How do you feel about being a product? or being sold to advertisers? Doc Searls talks about how the transition will occur as consumers become customers in the VRM age
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