Contents contributed and discussions participated by sterling doak
Executive Networks - 0 views
TweetDeck - 0 views
Pay Per Click Advertising - PPC Programs - 0 views
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in fact, it's not uncommon for CEO's to do their own company's PPC campaigns.
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The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics.
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Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon
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Behavioral Insider » Blog Archive » Targeting And Life Stages - 0 views
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Well, one of the less-understood and -appreciated facts about online targeting in general, and behavioral in particular, is that behind site user activity data there’s a rich array of consumer data in third-party research which can be overlaid with your own data on user online behavior [to] yield whole new levels of understanding. One treasure trove for us is NielsenNetRatings. What Nielsen has done is study how people in different demographic ‘life stages,’ as they call them, actually have very unique group patterns of online behavior based on where they are in their lives.
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vertical search data.
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un that data against the Nielsen profiles and grouped them into separate categories.
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What Marketers Can Learn from the Tomato Scare - Advertising Age - Digital - 0 views
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This is a perfect example of why the big agency model doesn't work. This would take a small, smart and nimble group to execute. By the time this made it thru the account planner to production to PR in a big agency, it's days and days after the fact. Marketers take floating sticky note - get smaller, smarter and faster.
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Crowd Science - Overview - 0 views
The Urban Blog - 0 views
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Ryan Jerz wrote:
> I'm curious what your thoughts are for using Twitter to help a business. I'm pretty annoyed when all I get a re links to the business's blog through Twitter, but sometimes it's tough to post things unless it's a link. What do you guys think is a good way to use Twitter to help a business keep its profile up and grab those people who might not see them otherwise?