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shared by sterling doak on 29 Sep 08 - Cached

shared by sterling doak on 15 Jun 08 - Cached

Josh Stylman, managing partner of Reprise Media, said marketers should go even further: They should not only buy paid ads but also issue press releases, which would show up in a news search; write blog posts, which would show up in a blog search; and buy contextual advertising so that marketers can address news reports and blog posts talking about the scare.
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- sterling doak on 17 Jun 08
  
  This is a perfect example of why the big agency model doesn't work. This would take a small, smart and nimble group to execute. By the time this made it thru the account planner to production to PR in a big agency, it's days and days after the fact. Marketers take floating sticky note - get smaller, smarter and faster.
  
  <div class="cArrow"> </div><div class="cContentInner">This is a perfect example of why the big agency model doesn't work. This would take a small, smart and nimble group to execute. By the time this made it thru the account planner to production to PR in a big agency, it's days and days after the fact. Marketers take floating sticky note - get smaller, smarter and faster. </div>
  
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- Mike Henderson on 17 Jun 08
  
  Agreed. So where should we open our office?
  
  <div class="cArrow"> </div><div class="cContentInner">Agreed. So where should we open our office?</div>
  
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