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sterling doak

Behavioral Insider » Blog Archive » Targeting And Life Stages - 0 views

blogs.mediapost.com/behavioral_insider

behavioral interview kang mediapost susie targeting

shared by sterling doak on 25 Jun 08 - Cached
  • Well, one of the less-understood and -appreciated facts about online targeting in general, and behavioral in particular, is that behind site user activity data there’s a rich array of consumer data in third-party research which can be overlaid with your own data on user online behavior [to] yield whole new levels of understanding. One treasure trove for us is NielsenNetRatings. What Nielsen has done is study how people in different demographic ‘life stages,’ as they call them, actually have very unique group patterns of online behavior based on where they are in their lives.
  • vertical search data.
  • un that data against the Nielsen profiles and grouped them into separate categories.
  • ...6 more annotations...
  • life stage segments, called ‘New Families
  • earch activity patterns
  • keyword searches like say ‘Baby Stroller’ or ‘Toy Store’ or ‘Childrearing books’
  • ielsen’s broad life-stage categories.
  • search patterns
  • But the fact is that the more tightly you can segment specific behavioral patterns by demographic, the more effective smaller-focused buys will be.
  • sterling doak on 25 Jun 08
     
    Need to find out what these segments are for cars and homes from my Nielsen rep.
  • sterling doak on 25 Jun 08
     
    Very simple descriptions of how BT works. This is a great interview to share if a client is getting confused on how BT works for target segments.
anonymous

Why Twitter Matters - 0 views

www.businessweek.com/...tc20080514_269697.htm

blogposts socialmedia twitter

shared by anonymous on 27 May 08 - Cached
  • 140 characters can be smart, useful, maybe even necessary
  • to scope out minute-by-minute trends.
  • eading some to suggest that the microblogging service could become a powerhouse in social media.
  • ...4 more annotations...
  • All-too-frequent outages
  • "I have hundreds of friends on FB, but have done 10x the networking, connecting & communicating on Twitter," tweets Christian Anderson.
  • Twitterers find and follow the people they care about on the service.
  • I now need Twitter more than Twitter needs me." Arrington, who has nearly 17,000 people following his Twitterstream, continued: "It is now an important part of my work and social life, as I carry on bite-sized conversations with thousands of people around the world throughout the day. It's a huge marketing tool, and information tool. But it is also a social habit that's hard to kick."
anonymous

Not all information wants to be free. - By Jack Shafer - Slate Magazine - 0 views

www.slate.com/...2

newspapers content

shared by anonymous on 22 Feb 09 - Cached
  • But for those who hold dear the notion that information on the Web will forever want to be free, it's early yet. Keep your eyes peeled for publications whose Web sites are sprouting nonbrowser apps, refining their content, experimenting with new reading devices, bulking up their databases, and above all, publications that are listening to the man from Google
  • It doesn't understand what users want in order to give them what they need.
  • Is the iPhone App Store software as content or content as software?
  • anonymous on 22 Feb 09
     
    Another good article on the future of paid web content.
sterling doak

Pay Per Click Advertising - PPC Programs - 0 views

www.seoconsultants.com/...pay-per-click-programs.asp

advertising campaign click pay per ppc

shared by sterling doak on 30 Jun 08 - Cached
  • in fact, it's not uncommon for CEO's to do their own company's PPC campaigns.
    • sterling doak
      sterling doak on 30 Jun 08
       
      Really? Because they don't have other things to do, right?
  • The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics.
  • Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon
  • ...4 more annotations...
  • Tip: A custom prepared PPC campaign by an SEO Professional is still the best approach to pay per click. A large corporation can save substantial amounts and maximize performance by outsourcing to an SEO Consultant.
  • Wordtracker
  • Tip: Avoid bidding wars by searching for more specific multiword, targeted keyword phrases.
  • having your keywords placed in the title is a good decision usually
  • sterling doak on 30 Jun 08
     
    PPC ad campaigns.
anonymous

EDAWN facing new realities in social marketing campaign | www.rgj.com | Reno Gazette-Jo... - 0 views

www.rgj.com/...article

portfolio socialmedia

shared by anonymous on 24 Jun 08 - Cached

  • It is also best to appeal to prospective candidates in their own language and in their preferred medium. In this case, it is the Internet.

anonymous

YouTube: You Created the Content, Now Sell the Ads - Advertising Age - Digital - 0 views

adage.com/...article

advertising blogposts video

shared by anonymous on 09 Jun 08 - Cached
  • Let content creators sell ads.
  • $90 million this year; other estimates have it as high as $200 million. Even at the high end, that would be just a touch more than 1% of Google's total revenue
  • YouTube targets advertising by channel or vertical, such as comedy or music, rather than around specific videos.
  • anonymous on 09 Jun 08
     
    I already like their limited overlay feature, but a hyperlink outside of youtube would be about the best form of advetising. You've got to ba able to track it.
Twelve Horses

Podtrac Homepage - 0 views

www.podtrac.com

quickd

shared by Twelve Horses on 03 Apr 08 - Cached
  • Welcome to Podtrac, the service that expertly connects podcasters and podcast listeners and viewers with advertisers. We specialize in highly targeted podcast advertising, by precisely matching audience demographics and interests with the appropriate advertising for those listeners and viewers.
  • Twelve Horses on 03 Apr 08
     
    Podcast advertising. Cool.
  • Twelve Horses on 03 Apr 08
     
    Save Bookmark
anonymous

Poll: Don't trash press releases yet | Article | Homepage articles - 0 views

www.ragan.com/...dirmod.asp

socialmedia pr

shared by anonymous on 05 Nov 09 - Cached
  • A recent poll of corporate communicators conducted by Ragan Communications and PollStream found 49 percent of the poll’s 401 respondents believe press releases are “as useful as ever.” Another 33 percent said they’re a necessary evil that won’t go away soon, in part because of SEC notification rules. An overwhelming 64 percent said they target their press releases most often to print outlets, and 23 percent listed online news and financial sites as well.
  • Horwell thinks about the audience and how useful the information is before sending press releases on behalf of her clients.
  • Of the respondents, one communicator echoed Horwell and said simply, “Sometimes you only need two sentences (a tweet) to tell a story.”
  • ...3 more annotations...
  • “As news sources become more obviously biased and decrease in size and content, publics are turning to other sources of information.”
  • She also tries to connect with reporters using her personal Twitter and Facebook account so she’ll be available if they have questions.
  • We use all the tools to try to reach a limited pool of people who have to decide what’s important.”
  • anonymous on 05 Nov 09
     
    Article about social media and PR
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