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sterling doak

Pay Per Click Advertising - PPC Programs - 0 views

www.seoconsultants.com/...pay-per-click-programs.asp

advertising campaign click pay per ppc

shared by sterling doak on 30 Jun 08 - Cached
  • in fact, it's not uncommon for CEO's to do their own company's PPC campaigns.
    • sterling doak
      sterling doak on 30 Jun 08
       
      Really? Because they don't have other things to do, right?
  • The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics.
  • Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon
  • ...4 more annotations...
  • Tip: A custom prepared PPC campaign by an SEO Professional is still the best approach to pay per click. A large corporation can save substantial amounts and maximize performance by outsourcing to an SEO Consultant.
  • Wordtracker
  • Tip: Avoid bidding wars by searching for more specific multiword, targeted keyword phrases.
  • having your keywords placed in the title is a good decision usually
  • sterling doak on 30 Jun 08
     
    PPC ad campaigns.
Mike Henderson

Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital - 0 views

adage.com/...article

branding search marketing seo socialmedia advertising linkdump

shared by Mike Henderson on 03 Nov 09 - Cached
  • Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
  • the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
  • Other referrals, such as affiliate programs or advertising (basically anything that wasn't direct navigation, comparison referrals or search), accounted for the remainder.
  • ...5 more annotations...
  • The 9.5% of traffic from search also likely included a good chunk of people conducting navigational searches
  • the top 50 search terms revealed only three that weren't branded -- and those were pornographic.
  • brand and past experiences [with a marketer] matter an awful lot and will be far more significant determinants of success than any customer acquisition strategy that they're going to engage in,
  • "make an important case for the continued relevancy of display advertising. While search gets a lot of credit because it's quantifiable, there's a reason people are typing things like Expedia into the Google search engine."
  • "You have to have the brand presence," Mr. Paradysz said, "because if you don't, you first don't benefit from the paid search, and second, you potentially lose some of that downstream activity."
  • Mike Henderson on 03 Nov 09
     
    The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.
Mike Henderson

Tubemogul.com News - Online Video Research and Reports - 0 views

www.tubemogul.com/...index.php

video marketing advertising

shared by Mike Henderson on 25 Feb 09 - Cached
  • The results are dramatic: most online video viewers watch mere seconds, rather than minutes, of a video.
  • For starters, it is clear that post-roll ads are of limited effectiveness.
  • Mike Henderson on 25 Feb 09
     
    only about 16% of online video viewers watch the whole thing. 10% click away in the first few seconds...
Mike Henderson

Tubemogul.com News - Online Video Research and Reports - 0 views

www.tubemogul.com/...index.php

video tubemogul viral marketing

shared by Mike Henderson on 24 Feb 09 - Cached
  • The most common way viewers find a video (45.13% of all views our sample) is direct navigation to a video site (i.e. going to YouTube and running a search or clicking around the featured or related videos).
  • To those trying to unlock a formula for making a video go viral, perhaps this gives some clues: reach out to bloggers and optimize a video's meta-data to ensure it ranks highly on intra-video site plugs.
  • Mike Henderson on 24 Feb 09
     
    Interesting analysis of inbound links to video...
Mike Henderson

Blogs Blossom into a Big Business - eMarketer - 0 views

www.emarketer.com/Article.aspx

articles blogging blogposts

shared by Mike Henderson on 27 May 08 - Cached
  • The number of people creating blogs in the US will reach over 35 million by 2012—roughly 16% of the Internet population.
  • More importantly, by 2012, more than 145 million people—67% of the US Internet population—will be reading blogs at least once a month. That is up from a readership of 94 million in 2007, or 50% of Internet users.
  • "Furthermore," adds Mr. Verna, "the rates at which blog readers notice and click on ads suggest that they are a well-primed audience."
  • Mike Henderson on 27 May 08
     
    Blogs are it.
Mike Henderson

Movable Type Community Solution: Create a Powerful Online Community - 0 views

www.movabletype.com/...community-solution.html

shared by Mike Henderson on 29 Feb 08 - Cached
    • Mike Henderson
      Mike Henderson on 29 Feb 08
       
      Looks like a cool solution for a community based around blogs and forums. Sort of like hosting a Wordpress MU.
  • simply by selecting the appropriate template in a drop-down menu
  • The Movable Type Community Solution is a complete, out-of-the-box social media solution that lets site owners deploy community-oriented web sites, including forums, community blogs, and user-generated content communities, with just a few clicks.
  • ...4 more annotations...
  • The Movable Type Community Solution builds on top of the Movable Type 4 platform and extends Movable Type functionality with advanced community management capabilities such as user profiles, avatars or user pictures, favoriting or user voting, reader contributed content, community blogs and forums.
  • Windows XP Professional, Service Pack 2 Windows Server 2003, Service Pack 2 Solaris, SunOS Linux flavors: RedHat Enterprise CentOS Fedora BSD Mac OS X
  • Apache 1.3x Apache 2.x Windows IIS 5.x Windows IIS 6.x
  • ySQL 4.0 or greater PostgreSQL 7.x, PostgreSQL 8.x SQLite
  • Mike Henderson on 29 Feb 08
     
    Moveable Type community platform. NOT free, but that might mean there is more support. Watch the screencast.
  • Mike Henderson on 29 Feb 08
     
    Server Requirements
Mike Henderson

Features - KickApps - 0 views

www.kickapps.com/...features.html

kickapps socialapps

shared by Mike Henderson on 29 Feb 08 - Cached
  • Plus, everything in your community is video-enabled, including message boards and blogs.
  • Viral Widgets Members can syndicate their favorite content from your community to some of the Web's most trafficked sites, including MySpace, iGoogle, WordPress and Blogger, with a simple mouse click. Or, they can easily copy/paste the embed code.
  • Mike Henderson on 29 Feb 08
     
    widgets

    video enabled



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