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shared by sterling doak on 30 Jun 08 - Cached

in fact, it's not uncommon for CEO's to do their own company's PPC campaigns.
- sterling doak on 30 Jun 08
  
  Really? Because they don't have other things to do, right?
  
  <div class="cArrow"> </div><div class="cContentInner">Really? Because they don't have other things to do, right?</div>
  
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The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics.
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Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon
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Tip: A custom prepared PPC campaign by an SEO Professional is still the best approach to pay per click. A large corporation can save substantial amounts and maximize performance by outsourcing to an SEO Consultant.
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Wordtracker
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Tip: Avoid bidding wars by searching for more specific multiword, targeted keyword phrases.
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having your keywords placed in the title is a good decision usually
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