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sterling doak

Pay Per Click Advertising - PPC Programs - 0 views

www.seoconsultants.com/...pay-per-click-programs.asp

advertising campaign click pay per ppc

shared by sterling doak on 30 Jun 08 - Cached
  • in fact, it's not uncommon for CEO's to do their own company's PPC campaigns.
    • sterling doak
      sterling doak on 30 Jun 08
       
      Really? Because they don't have other things to do, right?
  • The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics.
  • Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon
  • ...4 more annotations...
  • Tip: A custom prepared PPC campaign by an SEO Professional is still the best approach to pay per click. A large corporation can save substantial amounts and maximize performance by outsourcing to an SEO Consultant.
  • Wordtracker
  • Tip: Avoid bidding wars by searching for more specific multiword, targeted keyword phrases.
  • having your keywords placed in the title is a good decision usually
  • sterling doak on 30 Jun 08
     
    PPC ad campaigns.
Mike Henderson

Skittles launches an amazing social media campaign | Blog | Econsultancy - 0 views

econsultancy.com/...-amazing-social-media-campaign

twitter skittles websites

shared by Mike Henderson on 02 Mar 09 - Cached
  • Now Skittles.com has gone one better by turning its entire site into a massive social media experiment. It is possibly the bravest move I have yet seen, in terms of a global brand getting into bed with social media and social networks.
  • Skittles hasn’t bothered to filter the results in any way, so swearing is acceptable, and there’s no moderation.
  • Econsultancy’s experiment was based around the hunch that most of the social media activity relating to our brand was positive, and in some way reinforces our credibility.
  • ...1 more annotation...
  • Any which way you look at it, this is a sensational marketing campaign. Braver brand managers should take note.
  • Mike Henderson on 02 Mar 09
     
    A brilliant way to use social media as a web presence. I wish RGJ had gone this route with tahoe ski feed.
Mike Henderson

Facebook Strategy - Web Strategy by Jeremiah Owyang | Social Media, Web Marketing - 0 views

www.web-strategist.com/...facebook-strategy

marketing soclialmedia

shared by Mike Henderson on 20 Jun 08 - Cached
  • When it comes to social media, the mentality of short lived campaigns should go away.
  • this campaign let go to gain more.
  • The campaign moved the active community from Facebook closer to the branded Microsite, closer to the corporate website, migrating users in an opt-in manner that lead to hundreds of comments was clever.
  • Mike Henderson on 20 Jun 08
     
    This is almost exactly the way we approached the MNDD video thing.
Mike Henderson

Web Strategy: The Evolution of Brands on Twitter - 0 views

www.web-strategist.com/...evolution-of-brands-on-twitter

blogposts business marketing twitter

shared by Mike Henderson on 22 Aug 08 - Cached
  • Mike Henderson on 22 Aug 08
     
    There is value. but we have to be careful not to fuck it up... I'm thinking about using twitter in lieu of more expensive direct text messagin campaigns.
Mike Henderson

EDAWN facing new realities in social marketing campaign | www.rgj.com | Reno Gazette-Jo... - 0 views

www.rgj.com/...article

portfolio socialmedia

shared by Mike Henderson on 24 Jun 08 - Cached

  • It is also best to appeal to prospective candidates in their own language and in their preferred medium. In this case, it is the Internet.

Mike Henderson

Online Spin » Blog Archive » Social Media's Role In A Media Plan - 0 views

blogs.mediapost.com/spin

soclialmedia

shared by Mike Henderson on 19 Jun 08 - Cached
  • no one has unlocked social media in a way that demonstrates return on marketing objectives, such as reasonable expected range of outcome at for set amount of resource allocation
  • There is no such thing as “free media,” free media is just media you achieve by spending your time and money on developing assets that reduce the amount of money you had to spend to “buy media.”
  • What is more common is allocating far less budget to social media and looking at it more like buying a lottery ticket
  • ...3 more annotations...
  • I think social media should be a core component of your marketing mix
  • Achieving success in social media requires commitments longer than many campaigns are scheduled to run.
  • So don’t spread your social media budget over some artificial timeline created by your media plan, but regard it as an “always on” component.
  • Mike Henderson on 19 Jun 08
     
    I've been saying all this a lot lately. Funny. It's spot on, but it's not amazing stupendous hard to understand.
Mike Henderson

Facebook Users Are Getting Older. Much Older. - 0 views

mashable.com/...facebook-users-older

soclialmedia

shared by Mike Henderson on 16 Jul 09 - Cached
  • As you can see in the chart below, the overall number of users between 18 and 24 years of age has grown only 4.8% between the fourth of January and the fourth of July of 2009. In comparison, the number of users aged 25 – 34 has grown 60.8%; the number of users aged 35 to 54 has grown 190.2%, while the number of users older than 55 years has grown a tremendous 513.7%.
  • In any case, these are significant changes. If you show the same ads to Facebook users now, they will react vastly differently than they would have half a year ago. If you’re an advertiser on Facebook, you should take these changes into account and react accordingly, because your campaign might not be as effective as it was a couple of months ago.
  • the number of high school and college students has declined by -16.5% and -21.7%, respectively.
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