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It’s the software equivalent of Home Depot.

We wanted people to have the opportunity to create their own social networks and to make them whatever and whomever they wanted them to be. As a result, it didn’t make sense to build anything less than a platform.

MySpace is not a platform. MySpace doesn’t let you program it. MySpace doesn’t give you APIs.

Other notable findings from March 2008 include: 73.7 percent of the total U.S. Internet audience viewed online video. 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer). 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer). The average online video duration was 2.8 minutes. The average online video viewer watched 235 minutes of video.

I’ve been devoting much of my time of late to exploring Web 2.0 possibilities in the last few weeks… services, sites, widgets and ways to integrate them. Now that we all have profiles all over the place (Facebook, Myspace, Twitter, YouTube and countless others) keeping them all relevant can be pretty time consuming. Fortunately developers appear to be aware of this and are doing something about it. Here’s a cute little example of my most recent Web 2.0 chain reaction (websites updating other websites and profiles automatically)

This is a pretty neat development, and can be handy both socially and professionally.

In this case, my goal was to proliferate my online video, and share the awareness of it as broadly as possible.

a concrete step away from the silos and walled gardens of the past

Plus, everything in your community is video-enabled, including message boards and blogs.

Viral Widgets Members can syndicate their favorite content from your community to some of the Web's most trafficked sites, including MySpace, iGoogle, WordPress and Blogger, with a simple mouse click. Or, they can easily copy/paste the embed code.