Group items tagged

Let content creators sell ads.

$90 million this year; other estimates have it as high as $200 million. Even at the high end, that would be just a touch more than 1% of Google's total revenue

YouTube targets advertising by channel or vertical, such as comedy or music, rather than around specific videos.

Other notable findings from March 2008 include: 73.7 percent of the total U.S. Internet audience viewed online video. 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer). 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer). The average online video duration was 2.8 minutes. The average online video viewer watched 235 minutes of video.

The most common way viewers find a video (45.13% of all views our sample) is direct navigation to a video site (i.e. going to YouTube and running a search or clicking around the featured or related videos).

To those trying to unlock a formula for making a video go viral, perhaps this gives some clues: reach out to bloggers and optimize a video's meta-data to ensure it ranks highly on intra-video site plugs.

I’ve been devoting much of my time of late to exploring Web 2.0 possibilities in the last few weeks… services, sites, widgets and ways to integrate them. Now that we all have profiles all over the place (Facebook, Myspace, Twitter, YouTube and countless others) keeping them all relevant can be pretty time consuming. Fortunately developers appear to be aware of this and are doing something about it. Here’s a cute little example of my most recent Web 2.0 chain reaction (websites updating other websites and profiles automatically)

This is a pretty neat development, and can be handy both socially and professionally.

In this case, my goal was to proliferate my online video, and share the awareness of it as broadly as possible.