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sterling doak

Pay Per Click Advertising - PPC Programs - 0 views

www.seoconsultants.com/...pay-per-click-programs.asp

advertising campaign click pay per ppc

shared by sterling doak on 30 Jun 08 - Cached
  • in fact, it's not uncommon for CEO's to do their own company's PPC campaigns.
    • sterling doak
      sterling doak on 30 Jun 08
       
      Really? Because they don't have other things to do, right?
  • The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics.
  • Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon
  • ...4 more annotations...
  • Tip: A custom prepared PPC campaign by an SEO Professional is still the best approach to pay per click. A large corporation can save substantial amounts and maximize performance by outsourcing to an SEO Consultant.
  • Wordtracker
  • Tip: Avoid bidding wars by searching for more specific multiword, targeted keyword phrases.
  • having your keywords placed in the title is a good decision usually
  • sterling doak on 30 Jun 08
     
    PPC ad campaigns.
Mike Henderson

This is the week blogger outreach goes on trial.: The Social Path - 0 views

www.thesocialpath.com/...er-outreach-goes-on-trial.html

mommyblog bloggerrelations blogging

shared by Mike Henderson on 22 Jul 09 - Cached
  • But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.
  • But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.
  • But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.
  • ...2 more annotations...
  • As you can tell, these aren’t easy decisions to make for people in marketing, and it’s about 1,000 times more complicated for the bloggers themselves.
  • “well no - I’ve got this other company over here who is offering to compensate me for the same work and isn’t treating me as if being a blogger and/or a mom somehow made me lose my business skills and common sense.”
Tracy Viselli

The ROI of being social at work | The AppGap - 0 views

www.theappgap.com/i-of-being-social-at-work.html

research teambuilding productivity social MIT

shared by Tracy Viselli on 24 Feb 09 - Cached
  • Tracy Viselli on 24 Feb 09
     
    why being social at work pays off MIT research
Mike Henderson

Why Mom Bloggers Aren't Flipping for Just a Sample of Your Product : GeekMommy's WebLife - 0 views

geekmommy.net/...hostedcontests

mommyblog bloggerrelations PR

shared by Mike Henderson on 22 Jul 09 - Cached
  • getting bloggers to agree on anything is like herding cats
  • There are reviews (where a blogger gives you her opinion on a product, company or service), there are announcements/informational posts (similar to press releases, usually just a heads up - but sometimes links to deals or sales) and there are contests/giveaways
  • Means figuring out the details, creating all of the content, posting the contest, running it fairly, monitoring entries for validity, choosing winners and notifying them, plus either fulfilling it by shipping at our cost, or acting as a go-between for the company and then posting the winners.
  • ...3 more annotations...
  • That they shouldn’t have to pay bloggers for doing the same work they would have to pay the guys in marketing, PR
  • Yes, I love helping my readers experience new things and potentially win something… but I’m not going to be the only person working for free in this equation.
  • And yes, I love being a part of the chain that gets awareness about your client, your product, or your business to your potential customers - but while I may write for the love of it? That’s different than working for you for free.
  • Mike Henderson on 22 Jul 09
     
    I know I'm on a mommy blogger kick. It's research for a client. But the larger issue of Blogger Relations management, ethics and potential regulation is an interesting one and one that I'm watching.
Mike Henderson

New Study Finds Correlation Between Social Media and Financial Success - 0 views

www.readwriteweb.com/...edia_and_financial_success.php

socialmedia

shared by Mike Henderson on 23 Jul 09 - Cached
  • Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.
  • Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.
  • Of course what everyone really wants to know is whether or not social media actually pays off in terms of dollars and cents. This study seems to show that it does.
  • ...1 more annotation...
  • Whether this correlation is actually a causation cannot be proven with the data on hand
  • Mike Henderson on 23 Jul 09
     
    A new study released by enterprise wiki provider Wetpaint and the Altimeter Group shows that the brands most engaged in social media are also experiencing higher financial success rates than those of their non-engaged peers.
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