I am really getting to be a fan of the way South West Airlines does it. It seems to be a few employees from different divisions wielding the account. Sometimes is a link, sometimes a photo from an airport or event, sometimes it's just an observation. Point is, it has the personality of a person not "an account". I think Twitter has to have this quality for it to work. It has to have a personality or it is just more bullshit.
SD
Ryan Jerz wrote:
> I'm curious what your thoughts are for using Twitter to help a business. I'm pretty annoyed when all I get a re links to the business's blog through Twitter, but sometimes it's tough to post things unless it's a link. What do you guys think is a good way to use Twitter to help a business keep its profile up and grab those people who might not see them otherwise?