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sterling doak

What Accountants Can Teach You About Using Social Media - Advertising Age - Digital - 0 views

adage.com/...article

accountants block facebook h&r marketing media myspace social twitter widgets youtube

shared by sterling doak on 20 May 08 - Cached
  • sterling doak on 20 May 08
     
    What Accountants Can Teach You About Using Social Media
Mike Henderson

Twitter for business - 18 views

I am really getting to be a fan of the way South West Airlines does it. It seems to be a few employees from different divisions wielding the account. Sometimes is a link, sometimes a photo from an ...

business twitter

started by Ryan Jerz on 13 Oct 08 2 follow-ups, last by Mike Henderson on 10 Mar 09
Mike Henderson

82 Million User-Generated Content Creators and Counting - 0 views

mashable.com/...user-generated-content-growth

content socialmedia

shared by Mike Henderson on 21 Feb 09 - Cached
  • Looking inside of those numbers, it’s not surprising that the bulk of content creators are simply social networking users that do things like post photos or links, but there’s also a quickly-growing number of people participating in more involved activities like blogging or uploading their own videos.
  • As you can see in the above chart, 71 million people created content on social networks last year, while 21 million posted blogs, 15 million uploaded videos, and more than 11 million participated in virtual worlds. Overall, eMarketer arrives at the 82 million number – which counts everyone who generated content at least monthly - by accounting for the overlap within the respective categories measured.
  • Mike Henderson on 21 Feb 09
     
    Interesting stats on user generated content and projected future growth.
sterling doak

What Marketers Can Learn from the Tomato Scare - Advertising Age - Digital - 0 views

adage.com/...article

pr socialmedia

shared by sterling doak on 15 Jun 08 - Cached
  • Josh Stylman, managing partner of Reprise Media, said marketers should go even further: They should not only buy paid ads but also issue press releases, which would show up in a news search; write blog posts, which would show up in a blog search; and buy contextual advertising so that marketers can address news reports and blog posts talking about the scare.
    • sterling doak
      sterling doak on 17 Jun 08
       
      This is a perfect example of why the big agency model doesn't work. This would take a small, smart and nimble group to execute. By the time this made it thru the account planner to production to PR in a big agency, it's days and days after the fact. Marketers take floating sticky note - get smaller, smarter and faster.
    • Mike Henderson
      Mike Henderson on 17 Jun 08
       
      Agreed. So where should we open our office?
  • Mike Henderson on 15 Jun 08
     
    What they're also talking about here is the Social MEdia PR...
Mike Henderson

Facebook Users Are Getting Older. Much Older. - 0 views

mashable.com/...facebook-users-older

soclialmedia

shared by Mike Henderson on 16 Jul 09 - Cached
  • As you can see in the chart below, the overall number of users between 18 and 24 years of age has grown only 4.8% between the fourth of January and the fourth of July of 2009. In comparison, the number of users aged 25 – 34 has grown 60.8%; the number of users aged 35 to 54 has grown 190.2%, while the number of users older than 55 years has grown a tremendous 513.7%.
  • In any case, these are significant changes. If you show the same ads to Facebook users now, they will react vastly differently than they would have half a year ago. If you’re an advertiser on Facebook, you should take these changes into account and react accordingly, because your campaign might not be as effective as it was a couple of months ago.
  • the number of high school and college students has declined by -16.5% and -21.7%, respectively.
Mike Henderson

Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital - 0 views

adage.com/...article

branding search marketing seo socialmedia advertising linkdump

shared by Mike Henderson on 03 Nov 09 - Cached
  • Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
  • the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
  • Other referrals, such as affiliate programs or advertising (basically anything that wasn't direct navigation, comparison referrals or search), accounted for the remainder.
  • ...5 more annotations...
  • The 9.5% of traffic from search also likely included a good chunk of people conducting navigational searches
  • the top 50 search terms revealed only three that weren't branded -- and those were pornographic.
  • brand and past experiences [with a marketer] matter an awful lot and will be far more significant determinants of success than any customer acquisition strategy that they're going to engage in,
  • "make an important case for the continued relevancy of display advertising. While search gets a lot of credit because it's quantifiable, there's a reason people are typing things like Expedia into the Google search engine."
  • "You have to have the brand presence," Mr. Paradysz said, "because if you don't, you first don't benefit from the paid search, and second, you potentially lose some of that downstream activity."
  • Mike Henderson on 03 Nov 09
     
    The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.
Mike Henderson

Poll: Don't trash press releases yet | Article | Homepage articles - 0 views

www.ragan.com/...dirmod.asp

socialmedia pr

shared by Mike Henderson on 05 Nov 09 - Cached
  • A recent poll of corporate communicators conducted by Ragan Communications and PollStream found 49 percent of the poll’s 401 respondents believe press releases are “as useful as ever.” Another 33 percent said they’re a necessary evil that won’t go away soon, in part because of SEC notification rules. An overwhelming 64 percent said they target their press releases most often to print outlets, and 23 percent listed online news and financial sites as well.
  • Horwell thinks about the audience and how useful the information is before sending press releases on behalf of her clients.
  • Of the respondents, one communicator echoed Horwell and said simply, “Sometimes you only need two sentences (a tweet) to tell a story.”
  • ...3 more annotations...
  • “As news sources become more obviously biased and decrease in size and content, publics are turning to other sources of information.”
  • She also tries to connect with reporters using her personal Twitter and Facebook account so she’ll be available if they have questions.
  • We use all the tools to try to reach a limited pool of people who have to decide what’s important.”
  • Mike Henderson on 05 Nov 09
     
    Article about social media and PR
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