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Enrique Rubio Royo

Network Weaving: The 4 Laws of Networks - 0 views

    • Enrique Rubio Royo
       
      Naturaleza líquida de las redes
  • networks do not "play by the rules" because they are intrinsically too fluid and self-organizing for that
  • Let's look at 4 laws of social networks, realizing that there may be galaxies more beyond these.
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  • The grace of serendipity is one of the most powerful and accessible currencies in networks and, as luck would have it, it happens at the intersection of (network) consciousness and being transparent about one's gifts and passions
  • innovation happens at the intersection of learning and cultivating diverse connections
  • If your passion is to create a future different from the past, you value influence and influence happens at the intersection of credibility and location in the network
  • Get to know the people in a network who know lots of other people and cultivate credibility with them, and you have natural and authentic influence.
  • Generosity and introductions accelerate the growth the networks in amazingly unpredictable and wonderful ways.
  • Networks grow at the speed of introductions and acts of generosity among and between members of a network.
  • The more we understand about networks, the more amazed we become at their immense and inscrutable power and elegance, starting with the fact that networks do not have "centers" or "boundaries" and act more like complex adaptive systems than orderly hierarchies.
  •  
    Naturaleza liquida de las redes
Enrique Rubio Royo

Harold Jarche » A framework for social learning in the enterprise - 0 views

  • The social learning revolution has only just begun. Corporations that understand the value of knowledge sharing, teamwork, informal learning and joint problem solving are investing heavily in collaboration technology and are reaping the early rewards.
  • Why is social learning important for today’s enterprise?
  • All organizational value is created by teams and networks.
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  • Social learning is how groups work and share knowledge to become better practitioners. Organizations should focus on enabling practitioners to produce results by supporting learning through social networks
  • Wirearchies inherently require trust, and trusted relationships are powerful allies in getting things done in organizations
  • Communications without trust are just noise
  • Think and act at a macro level (what to do) and leave the micro (how to do it) to each worker or team
  • there are five types of learning that should be supported by the organization
  • Implementing social learning
  • ASL – Accidental & Serendipitous Learning: from Stocks to Flow
  • Learning is conversation and online conversations are an essential component of online learning
  • Online communication can be divided into Stocks (information that is archived and organized for reference and retrieval) and Flows (timely and engaging conversations between people, including voice or written communications). Blogs allow flow and micro-blogs, like Twitter, enable great flow due to the constraint of 140 characters
  • Stock on the Internet is everywhere and the challenge is to make sense of it through flows of conversation. It is no longer enough to have the book, manual or information, but one must be able to use it in changing contexts
  • Because of this connectivity, the Web is an environment more suited to just-in-time learning than the outdated course model
  • We are working and learning in networks and the only thing a network can do is share
  • PDL – Personal Directed Learning: from Clockwork & Predictable to Complexity & Surprising
  • the orientation of learning is shifting from past (efficiency, best practice) to future (creative response, innovation)
  • Work competencies will still need to be developed through practice and appropriate feedback (what training does well) but that practice will have to be directly relevant to the individual or group (group training is an area of immense potential growth)
  • Developing emergent practices, a necessity when there are no best practices in our changing work environments, requires constant personal directed learning.
  • In complex environments it no longer works to sit back and see what will happen. By the time we realize what’s happening, it will be too late to take action.
  • GDL – Group Directed Learning: from Worker Centric to Team Centric
  • the real work in organizations is done by groups
  • Organizing our own learning is necessary for creative work.
  • Developing social learning practices, like keeping a work journal, may be an effort at first but later it’s just part of the work process. Bloggers have learned how powerful a learning medium they have only after blogging for an extended period.
  • IOL – Intra-Organizational Learning: from Subject Matter Experts to Subject Matter Networks
  • Subject Matter Networks as a new way of finding organizational knowledge. Instead of looking for subject matter experts from which to design training, we should extend knowledge gathering to the entire network of subject-matter expertise.
  • Good networks make for effective organizations.
  • Networked communities are better structures in dealing with complexity,
  • can help facilitate fast feedback loops without hierarchical intervention
  • Collaborative groups are better at making decisions and getting things done.
  • the emerging knowledge-intensive and creative workplace has these attributes
  • FSL – Formal Structured Learning: from Curriculum to Competency
  • There remains a need for training in the networked workplace but it must move away from a content delivery approach.
  • With work and learning merging in the network, groups need to find ways that support each member’s learning, while engaged in tasks and projects
  • Think of it as social ADDIE (analysis, design, development, implementation, evaluation) for the complex workplace.
  • Our workplaces are becoming interconnected
  • Reaction times and feedback loops have to get faster and more effective
  • We need to know who to ask for advice right now but that requires a level of trust and trusted relationships take time to nurture
  • Therefore, we need to share more of our work experiences in order to grow those trusted networks
  • Knowledge workers today need to connect with others to co-solve problems. Sharing tacit knowledge through conversations is an essential component of knowledge work. Social media enable adaptation, and the development of emergent practices, through conversations.
  • This is social learning and it is critical for networked organizational effectiveness
  • The manner in which we prepare people for work is based on the Taylorist perspective that there is only one way to do a job and that the person doing the work needs to conform to job requirements
  • Individual training for job preparation requires a stable work environment, a luxury no one has any more.
  • owever, when you look at the modern organization, it is moving to a model of constant change
  • A collective, social learning approach, on the other hand, takes the perspective that learning and work happen as groups and how the group is connected (the network) is more important than any individual node within it.
Enrique Rubio Royo

Value Networks and the true nature of collaboration - 0 views

  • Value Networks  and the true nature of collaboration
  • Work life is completely changing as social networking and collaboration platforms allow a more human-centric way of organizing work.
  • Yet work design tools, structures, processes, and systems
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  • are not evolving as rapidly
  • and in many cases
  • are simply inadequate to support the new flexible and networked ways of working.
  • Value Networks and the true nature of collaboration meets this challenge head on with a systemic, human-network approach to managing business operations and ecosystems.
  • Creative Commons license
  •  
    Work life is completely changing as social networking and collaboration platforms allow a more human-centric way of organizing work. Yet work design tools, structures, processes, and systems are not evolving as rapidly, and in many cases are simply inadequate to support the new flexible and networked ways of working. Value Networks and the true nature of collaboration meets this challenge head on with a systemic, human-network approach to managing business operations and ecosystems.
Enrique Rubio Royo

Social Networking: A Platform for Training New Managers Online? by Bill Brandon : Learn... - 0 views

  • Setting up a social network for manager training
    • Enrique Rubio Royo
       
      ELGG sin duda.
  • The first task is to establish a design for the social interaction. This must come before technology selection, so that the limitations of the technology do not drive or constrain the interaction.
  • Why consider a social network for manager training?
    • Enrique Rubio Royo
       
      En lugar de 'trabajadores' podemos plantear 'los nuevos estudiantes' (Gen 'net'), que prefieren frecuentemente usar interacción social onlne, y aprendizaje online, antes que formación presencial en Aula.
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  • These are the workers who will be your new supervisors and managers
  • workers in their 20s and 30s expect to be able to use the latest IT applications in their workplace. They are used to social networking online, and to online learning, often preferring these to classroom instruction
  • In addition, this also will encourage open communication between companies, employers, HR departments, owners, and managers.” 
  • Without appropriate technology tools and resources available in their work environment, they may look for help from non-work related services such as Facebook.com. Integrating social media into the development environment eliminates this potential challenge and at the same time increases the potential for success of the development effort and of the new managers. 
  • Can social networking provide a practical way to help prepare new managers for their duties? Considering the rapid growth of social networking adoption among younger workers, this is a question well worth asking
  • Creating a curriculum for training new managers and supervisors is a common task that falls to instructional designers
  • The typical approach for many decades has consisted of a combination of classroom events, each lasting from one to five days (or more). This default design has many problems, including travel expense and time away from the job for the managers. Not infrequently, there are severe mismatches between what is taught and the actual practices supported by the organization’s culture.
  • There is an increasing number of companies and online service providers who are convinced that social networking can help overcome at least some of the issues common to the classroom-only approach
  • By combining formal classroom instruction and online reference and performance support with online coaching, mentoring, and informal learning through social networking, a new manager can gain a solid theory foundation, just-in-time help, and culturally correct application pointers.
  • Informal learning, as an object of attention by researchers, is not a new topic. However, it only appeared on the radar screens of instructional designers less than ten years ago. The emergence of online social media has led to the notion of somehow tapping into the potential of this channel, that carries so much of the real learning that goes on in organizations.
  • In our current age, we have plenty of channels in which informal learning can take place: everything from microblogs (Twitter), to communities (LinkedIn Groups, discussion forums), to user-created content (wikis, Weblogs, YouTube), to social bookmarking (Delicious), and surely more to come.
  • But we also have plenty of examples of attempts at use of these channels in which the attempts failed. The virtual landscape is littered with the remains of abandoned wikis, content-less and comment-less Weblogs, and LinkedIn Groups where the spam has driven out the discussion and all but eliminated any possibility of learning.
  • Existing informal learning groups online include a surprising variety of formats
  • Jay Cross’ Internet Time Community,
  • Participants in the Twitter #lrnchat sessions also comprise an ongoing informal learning group
  • if informal learning is going to take place online, it must be self-sustaining
  • Focus
  • Focus
Enrique Rubio Royo

Law Practice Magazine :: A LAWYER'S SOCIAL NETWORKING TOOLBOX: TUNING UP YOUR ONLINE BU... - 0 views

  • LinkedIn, Facebook and Twitter are incredibly cost-effective venues for growing relationships and promoting your law practice
  • lawyers approach social networking to market their practices
  • There are lots of tools available to help
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  • Let’s explore some of the best ones for the “big three” social networking sites for lawyers: Twitter, Facebook and LinkedIn.
  • Taming Twitter
  • is a great way to network with other lawyers and potential clients interested in a given practice area.
  • an enormous number of tools have grown up around Twitter to augment and improve the user’s experience. Here are four ways to augment your use of Twitter, along with tools to get you there.
  • Once you start following more than a few people on Twitter, it can quickly become chaotic.
  • Organize your streams into groups
  • you need a way to organize your Twitter stream.
  • Third-party applications that allow users to create groups make quick work of imprinting order on the chaos. These applications let you organize your stream by your relationship to the Twitterer (e.g., family, friends, work colleagues) or by subject (e.g., law practice management, New York Yankees). You can even create a small VIP group for the people whose tweets you never want to miss.
  • Go multimedia.
  • the ability to send photos and videos change the way you can use Twitter.
  • TwitPic, which is free and easy to use, is our choice for photo sharing on Twitter.
  • to allow you to send videos to Twitter
  • it provides a means to extend your brand and demonstrate your ability to produce a deliverable service through relationship building.
  • Use Twitter to publicize your blog
  • Twitter can be an excellent avenue for publicizing your blog. Posting a short, simple tweet that says “New blog post at [insert blog name here]” followed by a link to the blog post is all that’s required. The authors are both bloggers who track our respective blog stats somewhat obsessively, and Twitter is often one of the biggest sources of traffic to our blogs.
  • There are several third-party applications that automate the process offeeding these short updates, including the blog URL, to Twitter.
  • Twitterfeed
  • Carry it in your pocket.
  • For many busy professionals, the number one objection to Twitter is “I just don't have time for it!”
  • There are many hyperbusy and productive people who use Twitter. The key is realizing that Twitter isn't something you make time for—it’s something that you fit into time slots that become available.
  • To capitalize on the small windows of time that become available in life
  • you must have Twitter available in your pocket. Which means the solution is to get a tool that lets you access it from your smartphone.
  • The options depend on your model of phone.
  • Figuring Out Facebook
  • Facebook (www.facebook.com) is a more complex social media site
  • TwitVid
  • Achieving that aim, however, requires using the correct tools on the site to focus the right content on the right people. Here are some tips and tricks to get the most out of Facebook.
  • Control where the information flows
  • Unlike Twitter, Facebook will open up your life (and your family and your old college friends) to the world unless you seize control. Consequently, you need to distinguish between people that get to share your life and those that don't. You do this by creating a “list” under the News Feed column on the left-hand side of your Facebook home page. For example, you can create one list for “Friends and Family” and a separate one for “Professional” contacts. Once you've created a list, you can then restrict the list members' access to certain types of information.
  • Test your restrictions by going to the top of the Privacy Profile page, where you can use the “See how a friend sees your profile” button. Very enlightening.
  • Monitor your Wall.
  • Go to Settings, Account Settings and then Notifications, where you tell Facebook to notify you (by e-mail or SMS) about what, when and where things are added to your Wall. Also, make sure that you know when you have been tagged in a photo, just in case you don’t like the view.
  • Remember Google in your privacy shield
  • At the Search menu, you can set your Facebook search visibility, which determines what content may be searched internally and, separately, you can choose whether to allow search engines to see your Wall.
  • Feed your blog post to your profile.
  • Facebook also allows you to extend the reach of your blog
  • by feeding your blog posts to your profile page.
  • You can do the same thing for your Twitter posts.
  • Try a more business-centric focus if you like.
  • If you believe your Facebook presence should be more about your law practice as an entity than about you personally, you should use the Business Page feature.
  • An alternative to a Facebook Business Page is the Facebook Groups option.
  • Living with LinkedIn
  • networking community that is targeted specifically to professional users
  • It offers excellent integrated applications for building your brand name and promoting your expertise, including the ability to create your own communities within the community. Here are the keys to using it successfully.
  • Develop a great profile.
  • profile that emphasizes your strengths and minimizes your weaknesses.
  • Be bold but truthful
  • Spread your message using the integrated applications.
  • The applications give you a number of opportunities to demonstrate your interests and your expertise
  • Get and give recommendations on the site
  • Actively participate in groups.
  • Using Your Time Slots to the Best Advantage
  • Last but not least, remember that social networking never stops. So, to stay in the game from wherever you are, you should go mobile with Facebook and LinkedIn. Based for your phone mode
  • There you have it—a whole list of great tactics for improving your social networking projects to get the most out of your online business development efforts. As they say, if you only have a hammer, every problem looks like a nail. Use the tips and tools covered here and you’ll see a whole lot more in the social networking world.
Enrique Rubio Royo

Perspective On Designing and Managing Knowledge Work - 0 views

  • Horizontal networking often creates dissonance in the vertical enterpriseThe vertical structure of knowledge did not foresee the coming of horizontal networking tools now shaping today’s workplace.
  • Today, there's a lot of chatter about bottom-up versus top-down, the collective wisdom of the organizational crowd, and various related themes.  However, there’s also ongoing dissonance or competition between the methods behind structured and defined organizational forms and activity and the growing world of hyperlinked flows in which knowledge and meaning are built layer by layer, exchange by exchange (all those hyperlinked interactions that increasingly make up what we call "knowledge work") as enabled by social computing.
  • At the heart of the issue is the way work is designed and an organization develops its structure
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  • A primary tool in designing work and structure is job evaluation
  • (and derivatives like accountability mapping and redundancy analysis).  And I don’t mean job evaluation as in assessing job performance – I mean the function that assigns jobs to levels and pay grades based on job “weight” with respect to skill, effort, responsibility and working conditions (the legal criteria for assessing pay equity). I believe that these tools and their underlying assumptions are used to create the skeletal architecture of organizations, the pyramid we all know. 
  • job evaluation (or work measurement in the professional jargon) relies very heavily on the assumption that knowledge is hierarchically structured and, as well, put to use.
  • who has more of the knowledge —on paper—is she or he who deserves to be "higher up" in the organization.
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    "Horizontal networking often creates dissonance in the vertical enterprise. The vertical structure of knowledge did not foresee the coming of horizontal networking tools now shaping today's workplace."
Enrique Rubio Royo

The Five Habits of Highly Innovative Leaders « First Friday Book Synopsis - 0 views

  • The Innovators DNA
  • anyone can innovate if they follow the five skills of disruptive innovators.
  • the authors’ point is that
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  • Questioning
  • which allows innovators to challenge the status quo and consider new possibilities
  • which prompts innovators to relentlessly try out new experiences, take things apart, and test new ideas
  • Observing
  • Networking
  • which permits innovators to gain radically different perspectives from individuals with diverse backgrounds
  • which helps innovators detect small behavioral details –in the activities of customers, suppliers, and other companies – that suggest new ways of doing things.
  • Experimenting
  • Associational Thinking
  • drawing connections between questions, problems, or ideas from unrelated fields—is triggered by questioning, observing, networking, and experimenting and is the catalyst for creativity
  •  
    Los autores de 'The Innovators DNA' afirman que cualquiera puede innovar si sigue las cinco habilidades de los innovadores disruptivos: 1.- Preguntas (permiten a los innovadores cuestionar el 'status quo' y considerar nuevas posibilidades); 2.- Observar (ayuda a los innovadores a detectar pequeños detalles de comportamiento (en las actividades de los clientes, suministradores, otras compañías) que les sugiere nuevas formas de hacer las cosas; 3.- Networking (permite a losinnovadores alcanzar diferentes perspectivas de individuos con diferentes 'backgrounds'; 4.- Experimentar (que incita a los innovadores a tratar sin cesar nuevas experiencias, desarmar cosas y probar nuevas ideas; 5.- Pensamiento asociativo -Associational Thinking- (estableciendo conexiones entre preguntas, problemas o ideas de campos no relacionados. Se pone en marcha interrogando, observando, navegando por la red, y experimentando,siendo el catalizador de la creatividad).
Enrique Rubio Royo

Brightidea, Inc. Products - WebStorm - 0 views

  • WebStorm to gather and manage ideas from unlimited numbers of employees or customers
  • Are You Leveraging Employee & Customer Feedback?
  • Long-term success in any competitive marketplace demands constant innovation. Lasting innovation requires a steady flow of new ideas. The effectiveness of a company’s innovation efforts is measured by how well promising ideas are selected, nurtured, and transformed into tangible products and services. 
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  • WebStorm
  • is an Idea Collection and Ranking Portal that facilitates the innovation process by allowing organizations to: Collect ideas and feedback from employees about new work processes, cost cutting and new product / service ideas. Solicit feedback & suggestions from customers about product features, new products, marketing and more. Run open innovation contests and competitions - open to the public or existing users.
  • Corporate "Social Networks" for Innovation & Idea Management
  • Businesses have only recently started to realize the potential that Web 2.0 technologies present to the workplace.
  • Incorporating the social networking paradigm in a business environment has many benefits: Increases participation by orders of magnitude over traditional methods. Drastically shortens timeframes of idea collection and evaluation. Promotes collaboration on the creation and refinement of new ideas. Fosters a sense of shared involvement in customers and employees. No end-user training is required.
  • Senior leaders of all types of corporations are pointing to innovation as being critical to the growth and survival of their firms. Yet all too often, internal processes for fostering innovation are lacking.
  • open innovation social network
  • a powerful tool for accessing the creativity and experience of your customers and employees. It can be configured for internal company use or opened up to customers and partners.
  • include: Idea Collection User Voting and Commenting Real-Time Duplicate Checker Microsoft Office Integration Video Uploads (automatic conversion to Flash Video) Single Sign-On (enhanced support for SAML 1.1) Configurable Micro-Site (landing page with company branding) Dashboard reports User Profiles Blogging Capability
  • WebStorm can be configured as the front-end interface to Brightidea’s Platform. Platform is a comprehensive suite of tools used to manage ideas from conception to reality, with modules for research collaboration, cost estimation and revenue forecasting, and more.
  •  
    Long-term success in any competitive marketplace demands constant innovation. Lasting innovation requires a steady flow of new ideas. The effectiveness of a company's innovation efforts is measured by how well promising ideas are selected, nurtured, and transformed into tangible products and services
Enrique Rubio Royo

How companies are benefiting from Web 2.0 - McKinsey Quarterly - Business Technology - ... - 0 views

  • The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.
  • benefits such as increased knowledge sharing and more effective marketing
  • a measurable effect on the business
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  • we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them
  • are deriving measurable business benefits from their investments in the Web
  • We asked them about the value they have realized from their Web 2.0 deployments in three main areas
  • within their organizations
  • externally, in their relations with customers
  • in their dealings with suppliers, partners, and outside experts.
  • 69 percent
  • measurable business benefits
  • more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues
  • Companies that made greater use of the technologies, the results show, report even greater benefits
  • for example,
  • the factors driving these improvements
  • management practices that produce benefits
  • types of technologies
  • organizational and cultural characteristics
  • We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a “networked company,”
  • Web 2.0 technologies improve interactions with employees, customers, and suppliers at some companies more than at others.
  • factors that contribute most significantly to the successful use of these technologies.
  • adoption, breadth of employee use, and satisfaction
  • We then analyzed how these scores correlated with three company characteristics: the competitive environment (using industry type as a proxy), company features (the size and location of operations), and the extent to which the company actively managed Web 2.0.
  •  
    "We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a "networked company,"
Enrique Rubio Royo

Sensemaking artifacts « Connectivism - 0 views

  • Teaching and learning in social and technical networks
  • sensemaking artifacts
  • complex information settings
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  • such as the images posted above. Artifacts can include a blog post, an image, a video, a podcast, a live performance
  • basically anything that allows an individual to express how they’ve come to understand something
  • 2. They are a sensegiving tool.
    • Enrique Rubio Royo
       
      Sensegiving (coherence expression) tools
  • These artifacts serve two roles
  • 1. They reflect the sensemaking activity that the individual has experienced
  • how he came to understand the relationship between different entities
  • Through joint processes of sensemaking and wayfinding – see presentation below – learners begin exploring and negotiating the domain of knowledge. In the process, they produce artifacts
  • When learners are transparent in their learning through the production and sharing of artifacts, they teach others
  • Sensemaking artifacts are valuable in that
  • “if we designed education today, what would it look like?”
  • Would it look like our existing classrooms?
  • Textbooks? Libraries? Or would it look more like the internet?
  • What roles would teachers play? Or learners?
  • What would “teaching” look like
  • our current education system?
  • digital technologies change how people relate to each other and how information is created and shared
  • These trends influence the power structures in classroom or online settings
  • on the learner:
  • power change
  • requiring both educators and institutions to rethink what they do for her and what she can do for herself
  • Sensemaking artifacts reflect this power shift
  • learners can self-organize and guide each other, rather than simply walking established knowledge paths created by educators and designers
  • Each artifacts serves to “re-centre” the conversation around the sensemaking actions of learners
  • In this regard,
  • sensemaking artifacts are in competition with the planned curriculum (learning content)
  • sensemaking artifacts are another node in the learning model that distributes control and power away from the institution and the teacher and moves it (power/control) into the networks formed by students.
  •  
    Magnífica referencia, relativa al proceso de generación de significado y la forma de alcanzarlo. Relación estrecha con el proceso PKM (harold Jarche; 'seek-sense-share'), así como del modelo cynefin de David Snowden). Muy interesante la inclusión de una presentación slideshare de Georges Siemens, relativa al tema, y que provoca el posting que se referencia (en el contexto del curso MOOC sobre 'learning analytics)
Enrique Rubio Royo

Despite The Hype, Few Enterprise Workers Embrace Social Software - 0 views

  • few of them are actually using social media for work-related activities
  • The report
  • The Enterprise 2.0 User Profile: 2011
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  • For the most part, the tools that are being used, no surprise, are the public social networks and not ones that operate behind corporate firewalls
  • it is Gen X and not their younger Gen Y cohorts that are burning up the social media networks
  • First
  • curious results
  • Second
  • how can corporations accelerate social media adoption
  • less than a quarter of the respondents feel that social media technologies are vital to doing their jobs,
  • social media users are more productive than non-users
  • several suggestions
  • Evaluate corporate policies on the use of public social tools.
  • Encourage early adopters to invest in their corporate social profiles
  • Find the relevant use cases for social tools and promote them company-wide.
  • Get management to formulate the appropriate social media strategies
  • Recommend and promote the right kinds of technologies company-wide
  •  
    Interesante comentario de ReadWrite acerca del report de Forrester acerca del uso de SW social por parte de trabajadores de la información en USA (Nov, 2011)
Enrique Rubio Royo

How 'content curators' are connecting consumers | Changing Advertising Summit | guardia... - 0 views

  • The success of social networks and the move to socialise many others aspects of the web
    • Enrique Rubio Royo
       
      El éxito de las redes sociales y el desplazamiento hacia la socialización de otros muchos aspectos de la web (' de contenidos y búsquedas a ofertas y comercio'), ha capturado la imaginación de analistas, creadores de contenidos y marcas. Sin embargo, los que mejor están aprovechando estos cambios, son aquellos que están desarrollando estrategias que van mas allá de las redes sociales construidas sobre la base de 'quién conoce a quién', a redes sociales construidas sobre 'intereses compartidos': son las llamadas 'comunidades de interès'.
  • from content and search to deals and commerce
  • has captured the imagination of analysts, content creators and brands.
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  • however,
  • are developing strategies that extend beyond social networks built on who-knows-who to those built on shared interests: so-called "communities of interest".
  • "It's no longer just social media that's social any more – all media is becoming social thanks to the maturation of creative tools and digital distribution,
  • "The new model is 'inspire, connect' rather than 'write, read'.
    • Enrique Rubio Royo
       
      Ya no se trata simplemente de 'social media' que es social sin mas, todos los media se están transformando gracias a la madurez de herramientas creativas y a la distribución digital. El nuevo modelo es "inspirar, conectar" (capturar la atención mediante la difusión de adecuadas emociones) en lugar de "escribir, leer". Esto es importante para las marcas, pues lo que desean estar en entornos apasionados, emocionales. Su reto es cómo integrase mejor dentro de dicho espacio...(capturar la atención mediante la difusión de adecuadas emociones)
  • This is important to brands because they want to be in passionate environments. Their challenge, however, is how best to integrate within this space."
  • Evidence of the rise and rise of social media is not hard to find.
  • Facebook
  • LinkedIn
  • Twitter
  • Google+
  • Technology has democratised publishing
  • more as curators of content rather than owners
  • This, in turn, has resulted in a new breed of media businesses that see themselves
  • These companies aggregate and package content drawn from a plethora of sources
  • "In a world in which people feel disenfranchised when it comes to big issues beyond their control, online communities represent a kind of glue making them feel part of something bigger that's real and authentic,"
    • Enrique Rubio Royo
       
      "En un mundo en el que las personas se sienten privados de sus derechos cuando se trata de grandes problemas más allá de su control, las comunidades en línea representan una especie de pegamento haciendo que se sientan parte de algo más grande que es real y auténtico,
  • For example
  • "Many brands are confusing social graphs with interest graphs.
    • Enrique Rubio Royo
       
      No confundir 'grafos de interés con grafos sociales sin mas' (comunidades de interés vs redes sociales convencionales)
  • "Brands must create something of value for the user to earn that user's attention. This could mean providing a piece of entertainment or a specific tool or service. The key is being useful
    • Enrique Rubio Royo
       
      Las marcas deben de crear algo de 'valor' para elusuario, capaz de captar su atención,
  • "The commercial value of the communities of interest, and the information contained within them, can only grow."
    • Enrique Rubio Royo
       
      Futuro de crecimiento en cuanto al 'valor comercial de las comunidades de interés y de la información contenida en su interior'
Enrique Rubio Royo

11 Ways To Explain Social Business Benefits - The BrainYard - InformationWeek - 0 views

  • strategies to explain social tools to people without drowning them in social speak or meaningless jargon
    • Enrique Rubio Royo
       
      Focus fundamental: ¿por qué suelen fallar las iniciativas 'social media' en general, y en el ámbito de las empresas en particular (social business initiatives)?. Normalmente comenzamos hablando a la gente con un lenguaje técnico, una jerga de nuevas palabras tales como blogs,wikis,microblogging, e incluso 'social business'. Niniguna de esas cosas les importa realmente. Son herramientas y métodos que nos permiten hacer cosas que SI pueden importarnos. ¿Cuáles son esas cosas de interés para la audiencia?
  • What are the things that do matter?
    • Enrique Rubio Royo
       
      ¿Cómo deberíamos empezar a plantear las cosas?, ¿qué cosas preocupan a la audiencia?. P.e. si son empresarios, gerentes o profesionales autónomos, según la autora, deberíamos pensar en comunicarles aspectos posibles a alcanzar con el 'social business' como ... 1.- Asegurarnos de sacar el máximo provecho de los recursos que hemos invertido, de manera que se traduzca en cosas visibles y disponibles para todas las personas de nuestro ecosistema, que son al final quienes las van a valorar 2.- Conseguir que los clientes se sientan valorados y distinguidos por compartir nuestras experiencias con ellos - mediante nuestros productos, servicios, soporte y facturación - que además funcionan bien y son fáciles de usar 3.- Conseguir que los empleados sienten que se valoran sus contribuciones, atendiéndolas con el cuidado suficiente para promover sus ideas y su conexión a los recursos 4.- Aumentar el nivel de comodidad y conocimiento de nuevas conexiones (relaciones), para que de manera proactiva quieran implicarse con nuestras empresas 5.- Creación de relaciones personales para tener embajadores en más lugares que cualquier persona pudiera alcanzar
  • what matters most is ensuring that everyone in our ecosystem feels valued and recognized in proportion to their contributions because that drives revenue, profitability, and happiness.
    • Enrique Rubio Royo
       
      lo más importante es asegurar que todos los miembros de nuestro ecosistema se sientan valorados y reconocidos en proporción a sus aportaciones, ya que dicho reconocimiento promueve retornos, rentabilidad y felicidad.
  • ...20 more annotations...
  • People unfamiliar with the tools of this new social business space
  • almost always react poorly to initial messages that focus on the tools and how they will "revolutionize" business
  • They freeze in their tracks
  • because they don't understand the language and the technology
  • Often they're people with years of expertise, who are knowledgeable about their work and aren't accustomed to feeling uninformed.
  • it's better to ask them if they'd like to cool off, relax, and enjoy the beautiful view from the harbor.
  • It's like asking someone who has never sailed to put in
  • You must motivate people in language that they understand before introducing new ways of doing business
  • Here are some approaches you can take to help people who are new to social tools understand them:
  • There are hundreds of small-use cases that could benefit from using networked communications environments
  • Start looking for ones that either result in a lot of lost productivity
  • or where the company spends a lot of money
  • to redesign your communications ecosystem
  • change one communications habit at a time.
  • Which you choose will depend on how much executive support you have, how culturally ready your company is, and how much budget is available.
  • regardless of your approach, the more specific you are about how these tools and processes will help people do their work, the more successful you'll be.
  • There are benefits and risks to both, but
  • where social business initiatives often fall down.
  • We start throwing language at people--words like blogs, wikis, microblogging, even the term social business itself. None of those things really matter.
  • They're tools and methods that enable us to do things that matter
Enrique Rubio Royo

Jane's Pick of the Day: 30 ways to use social media to work smarter #some4job - 0 views

  • "Working smarter is the key to sustainability and continuous improvement. Knowledge work and learning to work smarter are becoming indistinguishable. The accelerating rate of change in business forces everyone in every organization to make a choice: learn while you work or become obsolete."
  • This resource looks at 30 ways to use social media to find things out on the Social Web keep up to date with new content on the Social Web build a trusted network of colleagues communicate with your colleagues share resources, ideas and experiences with your colleagues collaborate with your colleagues improve your personal and team productivity
Enrique Rubio Royo

5 ways to add value to information - Trends in the Living Networks - 1 views

  •  
    Ross Dawson shows five ways to add value to information (my examples/descriptions follow): Filtering (separating signal from noise, based on some criteria) Validation (ensuring that information is reliable, current or supported by research) Synthesis (describing patterns, trends or flows in large amounts of information) Presentation (making information understandable through visualization or logical presentation) Customization (describing information in context)
Enrique Rubio Royo

Talk at IBM: Blogging for knowledge workers - Mathemagenic - 0 views

  • While there are many things that I would love to fit in there, most of the presentation is focused on “what’s in it for me?” questions, explaining how blogging helps to develop ideas and how it supports personal networking, with bits at the end about facilitating blogging.
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