Interesante comentario de ReadWrite acerca del report de Forrester acerca del uso de SW social por parte de trabajadores de la información en USA (Nov, 2011)
WebStorm to gather and manage ideas from unlimited numbers of employees or customers
Are You Leveraging Employee & Customer Feedback?
Long-term success in any competitive marketplace demands constant innovation.
Lasting innovation requires a steady flow of new ideas. The effectiveness
of a company’s innovation efforts is measured by how well promising ideas are
selected, nurtured, and transformed into tangible products and services.
is an Idea Collection and Ranking Portal
that facilitates the innovation process by allowing organizations to:
Collect ideas and feedback from employees about new work processes, cost cutting and new product / service ideas.
Solicit feedback & suggestions from customers about product features, new products, marketing and more.
Run open innovation contests and competitions - open to the public or existing users.
Corporate "Social Networks" for Innovation & Idea Management
Businesses have only recently started to realize the potential that Web 2.0
technologies present to the workplace.
Incorporating
the social networking paradigm in a business environment has many benefits:
Increases participation by orders of magnitude over traditional methods.
Drastically shortens timeframes of idea collection and evaluation.
Promotes collaboration on the creation and refinement of new ideas.
Fosters a sense of shared involvement in customers and employees.
No end-user training is required.
Senior leaders of all types of corporations are pointing to innovation as being
critical to the growth and survival of their firms. Yet all too often, internal
processes for fostering innovation are lacking.
open
innovation social network
a powerful tool for accessing the creativity
and experience of your customers and employees. It can be configured for internal
company use or opened up to customers and partners.
include:
Idea Collection
User Voting and Commenting
Real-Time Duplicate Checker
Microsoft Office Integration
Video Uploads (automatic conversion to Flash Video)
Single Sign-On (enhanced support for SAML 1.1)
Configurable Micro-Site (landing page with company branding)
Dashboard reports
User Profiles
Blogging Capability
WebStorm can be configured as the front-end interface
to Brightidea’s Platform. Platform is a comprehensive suite of tools used to manage ideas from
conception to reality, with modules for research collaboration, cost estimation and revenue forecasting,
and more.
Long-term success in any competitive marketplace demands constant innovation. Lasting innovation requires a steady flow of new ideas. The effectiveness of a company's innovation efforts is measured by how well promising ideas are selected, nurtured, and transformed into tangible products and services
The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.
benefits such as increased knowledge sharing and more effective marketing
we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them
are deriving measurable business benefits from their investments in the Web
We asked them about the value they have realized from their Web 2.0 deployments in three main areas
within their organizations
externally, in their relations with customers
in their dealings with suppliers, partners, and outside experts.
69 percent
measurable business benefits
more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues
Companies that made greater use of the technologies, the results show, report even greater benefits
for example,
the factors driving these improvements
management practices that produce benefits
types of technologies
organizational and cultural characteristics
We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a “networked company,”
Web 2.0 technologies improve interactions with employees, customers, and suppliers at some companies more than at others.
factors that contribute most significantly to the successful use of these technologies.
adoption, breadth of employee use, and satisfaction
We then analyzed how these scores correlated with three company characteristics: the competitive environment (using industry type as a proxy), company features (the size and location of operations), and the extent to which the company actively managed Web 2.0.
"We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a "networked company,"
The proliferation of data has always been part of the impact of information and communications technology. Now, as computers and cell phones continue to pervade our daily activities and as millions of networked sensors are being embedded in these devices (as well as in automobiles, “smart” meters, and other machines)
the amount of data available for analysis is exploding.
The scale and scope of the changes that such “big data” are bringing about have reached an inflection point. Companies capture trillions of bytes of information about customers, suppliers, and operations. Many citizens look with suspicion at the amount of data collected on every aspect of their lives.
finds that collecting, storing, and mining big data for insights can create significant value for the world economy, enhancing the productivity and competitiveness of companies and the public sector and creating a substantial economic surplus for consumers
New research
Big data: The next frontier for innovation, competition, and productivity
MGI’s analysis shows that companies and policy makers must tackle significant hurdles to fully capture big data’s potential
The United States alone faces a shortage of 140,000 to 190,000 people with analytical and managerial expertise and 1.5 million managers and analysts with the skills to understand and make decisions based on the study of big data (exhibit)