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Enrique Rubio Royo

Despite The Hype, Few Enterprise Workers Embrace Social Software - 0 views

www.readwriteweb.com/...ite-the-hype-few-enterpris.php

forrester report kworkers socialmedia estrategia org2.0 enterprise2.0 business2.0

shared by Enrique Rubio Royo on 08 Nov 11 - No Cached
  • few of them are actually using social media for work-related activities
  • The report
  • The Enterprise 2.0 User Profile: 2011
  • ...14 more annotations...
  • For the most part, the tools that are being used, no surprise, are the public social networks and not ones that operate behind corporate firewalls
  • it is Gen X and not their younger Gen Y cohorts that are burning up the social media networks
  • First
  • curious results
  • Second
  • social media users are more productive than non-users
  • less than a quarter of the respondents feel that social media technologies are vital to doing their jobs,
  • how can corporations accelerate social media adoption
  • several suggestions
  • Evaluate corporate policies on the use of public social tools.
  • Encourage early adopters to invest in their corporate social profiles
  • Find the relevant use cases for social tools and promote them company-wide.
  • Get management to formulate the appropriate social media strategies
  • Recommend and promote the right kinds of technologies company-wide
  • Enrique Rubio Royo on 08 Nov 11
     
    Interesante comentario de ReadWrite acerca del report de Forrester acerca del uso de SW social por parte de trabajadores de la información en USA (Nov, 2011)
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