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Enrique Rubio Royo

11 Ways To Explain Social Business Benefits - The BrainYard - InformationWeek - 0 views

www.informationweek.com/...231902518

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shared by Enrique Rubio Royo on 09 Nov 11 - No Cached
  • strategies to explain social tools to people without drowning them in social speak or meaningless jargon
    • Enrique Rubio Royo
      Enrique Rubio Royo on 09 Nov 11
       
      Focus fundamental: ¿por qué suelen fallar las iniciativas 'social media' en general, y en el ámbito de las empresas en particular (social business initiatives)?. Normalmente comenzamos hablando a la gente con un lenguaje técnico, una jerga de nuevas palabras tales como blogs,wikis,microblogging, e incluso 'social business'. Niniguna de esas cosas les importa realmente. Son herramientas y métodos que nos permiten hacer cosas que SI pueden importarnos. ¿Cuáles son esas cosas de interés para la audiencia?
  • What are the things that do matter?
    • Enrique Rubio Royo
      Enrique Rubio Royo on 09 Nov 11
       
      ¿Cómo deberíamos empezar a plantear las cosas?, ¿qué cosas preocupan a la audiencia?. P.e. si son empresarios, gerentes o profesionales autónomos, según la autora, deberíamos pensar en comunicarles aspectos posibles a alcanzar con el 'social business' como ... 1.- Asegurarnos de sacar el máximo provecho de los recursos que hemos invertido, de manera que se traduzca en cosas visibles y disponibles para todas las personas de nuestro ecosistema, que son al final quienes las van a valorar 2.- Conseguir que los clientes se sientan valorados y distinguidos por compartir nuestras experiencias con ellos - mediante nuestros productos, servicios, soporte y facturación - que además funcionan bien y son fáciles de usar 3.- Conseguir que los empleados sienten que se valoran sus contribuciones, atendiéndolas con el cuidado suficiente para promover sus ideas y su conexión a los recursos 4.- Aumentar el nivel de comodidad y conocimiento de nuevas conexiones (relaciones), para que de manera proactiva quieran implicarse con nuestras empresas 5.- Creación de relaciones personales para tener embajadores en más lugares que cualquier persona pudiera alcanzar
  • what matters most is ensuring that everyone in our ecosystem feels valued and recognized in proportion to their contributions because that drives revenue, profitability, and happiness.
    • Enrique Rubio Royo
      Enrique Rubio Royo on 09 Nov 11
       
      lo más importante es asegurar que todos los miembros de nuestro ecosistema se sientan valorados y reconocidos en proporción a sus aportaciones, ya que dicho reconocimiento promueve retornos, rentabilidad y felicidad.
  • ...20 more annotations...
  • People unfamiliar with the tools of this new social business space
  • almost always react poorly to initial messages that focus on the tools and how they will "revolutionize" business
  • They freeze in their tracks
  • because they don't understand the language and the technology
  • Often they're people with years of expertise, who are knowledgeable about their work and aren't accustomed to feeling uninformed.
  • it's better to ask them if they'd like to cool off, relax, and enjoy the beautiful view from the harbor.
  • It's like asking someone who has never sailed to put in
  • You must motivate people in language that they understand before introducing new ways of doing business
  • Here are some approaches you can take to help people who are new to social tools understand them:
  • There are hundreds of small-use cases that could benefit from using networked communications environments
  • Start looking for ones that either result in a lot of lost productivity
  • or where the company spends a lot of money
  • to redesign your communications ecosystem
  • change one communications habit at a time.
  • Which you choose will depend on how much executive support you have, how culturally ready your company is, and how much budget is available.
  • regardless of your approach, the more specific you are about how these tools and processes will help people do their work, the more successful you'll be.
  • There are benefits and risks to both, but
  • where social business initiatives often fall down.
  • We start throwing language at people--words like blogs, wikis, microblogging, even the term social business itself. None of those things really matter.
  • They're tools and methods that enable us to do things that matter
Enrique Rubio Royo

Where Social Learning Thrives | Learn at All Levels | Fast Company - 0 views

www.fastcompany.com/...where-social-learning-thrives

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shared by Enrique Rubio Royo on 21 Mar 10 - Cached
  • Enrique Rubio Royo on 21 Mar 10
     
    Dónde emerge el aprendizaje social (cultura corporativa de 'servicio-curiosidad-calidad humana' + social media tools). "To benefit from social learning, build a culture that makes learning fun, productive and commonplace, a culture where learning is part of everyday work." "Social learning is not just the technology of social media, although it makes use of it. It is not merely the ability to express yourself in a group of opt-in friends. Social learning combines social media tools with a shift in the corporate culture, a shift that encourages ongoing knowledge transfer and connects people in ways that make learning a joy." "Social learning thrives in a culture of service and wonder. It is inspired by leaders, enabled by technology and ignited by opportunities that have only recently unfolded."
Enrique Rubio Royo

Seesmic - 0 views

seesmic.com

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shared by Enrique Rubio Royo on 20 Mar 10 - Cached
  • Enrique Rubio Royo on 20 Mar 10
     
    Gestión de 'tweets' por grupos
Enrique Rubio Royo

Law Practice Magazine :: GROWING YOUR PRACTICE WITH ONLINE VIDEO: 10 TIPS FOR GETTING I... - 0 views

www.abanet.org/...pg46.shtml

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shared by Enrique Rubio Royo on 20 Mar 10 - Cached
  • Using video to attach a face and a voice to your services can help win the day
  • Let’s talk about how you can break through the noise and speak directly to potential clients by tying video to your site.
  • The Perfect Icebreaker: Adding a Face-to-Face Element
  • ...13 more annotations...
  • Searching for a lawyer can be a daunting prospect, especially for individual clients, who are often under stress or duress when seeking legal assistance. The best way to calm those feelings of fear and overwhelm is to meet the prospective lawyer in person. Web video makes this possible on a grand scale, enabling you to easily add that face-to-face element to your site.
  • Through video, lawyers can now speak directly to their audiences and showcase their personalities and areas of expertise. It’s an ideal icebreaker and an efficient means of generating the interest and trust needed to compel potential clients to make an appointment.
  • here are 10 tips to help you get the most out of your online video marketing efforts
  • 1. Make sure your video is professionally done.
  • 2. Embed your video on the front page of your site
  • 3. Submit your video to as many outlets as possible
  • 4. Link back to your site.
  • 5. Put potential clients’ search terms in the title.
  • 6. Make your tags and descriptions search engine-friendly, too.
  • 7. Don’t forget your thumbnail.
  • 8. Interact with your viewers.
  • 9. Consider a pay-per-click campaign
  • 10. Add new video content often
Enrique Rubio Royo

Get More out of Twitter with Twitter Apps. (Part 1) | Ozge Karaoglu's Blog - 0 views

ozgekaraoglu.edublogs.org/...itter-with-twitter-apps-part-1

twitter howto open_innovation einnova innovacion edinamizadores genea uach

shared by Enrique Rubio Royo on 25 Mar 10 - Cached
  • Twitter is my homepage, I start reading tweets or tweeting before I eat my breakfast, I have a cell-phone so I can tweet with it, I have printed my Twitter ID on my business card, I’ve figured out new ways to shorten words, I cheated on Facebook with all @’s and RT’s, I talk to my friends via Twitter, I read more tweets than I read blogs,  and I’ve already tweeted about this post while you’re still reading it. Am I addicted to Twitter? Yes, absolutely I am! I’m in, on, all over ,it!!and my name is @ozge (on Twitter).
Enrique Rubio Royo

How companies are benefiting from Web 2.0 - McKinsey Quarterly - Business Technology - ... - 0 views

www.mckinseyquarterly.com/...sey_Global_Survey_Results_2432

mckinsey encuesta howto org2.0 web2.0 organization_red

shared by Enrique Rubio Royo on 16 Dec 10 - No Cached
  • The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.
  • benefits such as increased knowledge sharing and more effective marketing
  • a measurable effect on the business
  • ...20 more annotations...
  • we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them
  • are deriving measurable business benefits from their investments in the Web
  • We asked them about the value they have realized from their Web 2.0 deployments in three main areas
  • within their organizations
  • externally, in their relations with customers
  • in their dealings with suppliers, partners, and outside experts.
  • 69 percent
  • measurable business benefits
  • more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues
  • Companies that made greater use of the technologies, the results show, report even greater benefits
  • for example,
  • the factors driving these improvements
  • management practices that produce benefits
  • types of technologies
  • organizational and cultural characteristics
  • We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a “networked company,”
  • Web 2.0 technologies improve interactions with employees, customers, and suppliers at some companies more than at others.
  • factors that contribute most significantly to the successful use of these technologies.
  • adoption, breadth of employee use, and satisfaction
  • We then analyzed how these scores correlated with three company characteristics: the competitive environment (using industry type as a proxy), company features (the size and location of operations), and the extent to which the company actively managed Web 2.0.
  • Enrique Rubio Royo on 16 Dec 10
     
    "We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a "networked company,"
Enrique Rubio Royo

Business and Web 2.0 An interactive feature - McKinsey Quarterly - Business Technology ... - 0 views

www.mckinseyquarterly.com/20_An_interactive_feature_2431

genea eprofesional howto org2.0 mckinsey encuesta visualizacion web2.0

shared by Enrique Rubio Royo on 16 Dec 10 - No Cached
  • how organizations are using Web 2.0 technologies
  • the emerging trends in Web 2.0 adoption.
  • the survey’s core questions
  • ...4 more annotations...
  • blogs, mash-ups (a Web application that combines multiple sources of data into a single tool), microblogging, peer to peer, podcasts, prediction markets, rating, RSS (Really Simple Syndication), social networking, tagging, video sharing, and wikis.
  • Our survey examines the business use of 12 technologies and tools
  • interactive archive
  • to evaluate their use of and satisfaction with Web 2.0.
  • Enrique Rubio Royo on 16 Dec 10
     
    Resultados acumulados durante 4 años (magnífica visualización) por McKinsey acerca de ¿cómo están usando las empresas la web 2.0?, 'Uso y satisfacción de las empresas con la web 2.0', analizando 12 tecnologías y herramientas 2.0.
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