Group items tagged

This presentation is part information management, part online persona, and part marketing. It's intended to be an overview of what 21st century graduates should be aware of in terms of online behaviors and trends.

Content used for Mathieu's presentation in Brenda's class, Spring 2012.

List of tools used to support online conversations.

It's hard to use the Internet anymore without being watched. Tracking cookies follow your every move, so advertisers can figure out what to sell you. Social networks keep you constantly signed in, in part so they can see what other websites you visit. Phone and tablet apps may be gathering information about you, including your contacts list or your camera roll.

Online shoppers spent more than $44 billion during the first quarter, says comScore, a 16.6% increase over Q1 2011. It was the highest year-over-year growth rate comScore has observed since late 2007.

"Awkward, but not as awkward as a search for bi-coloured socks that uncovers image upon image of bi-curious tweens, which means you probably landed on the online home of American Apparel, purveyors of quality bodysuits and ads that are born to be banned. The most recent example of which happened on Wednesday, when the ASA declared the company's latest marketing to be exploitative and that it inappropriately sexualised young women."

Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen. Among consumers surveyed in North America: 90% trust (completely or somewhat) the recommendations they receive from friends and family. 68% trust consumer opinions posted online. 61% trust editorial content such as newspaper articles.

Free Screen Sharing and Online Meetings

"The interviewer pulled up the web page for Klout.com-a service that purports to measure users' online influence on a scale from 1 to 100-and angled the monitor so that Fiorella could see the humbling result for himself: His score was 34. "He cut the interview short pretty soon after that," Fiorella says. Later he learned that he'd been eliminated as a candidate specifically because his Klout score was too low. "They hired a guy whose score was 67.""

Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media software and processing firm owned by Comcast, found that 69% of agency executives now consider social the "focus" of their digital ad spending -- up 32% over the past year, and now a close second behind display (71%) as the dominant digital media-buying platform in the minds of agency executives.

"How many real connections do Twitter users have? Not just silent following, not retweeting, not a stray @ message to someone, but a real back-and-forth conversation. How many people can you maintain that kind of contact with online before you get overwhelmed? The answer, on average, was roughly 150."

The rise of the social Web has led to a fundamental shift in the way businesses of all sizes engage with their customers. Rather than focusing on "touch points" during the marketing and sales process, they're using social technologies to form meaningful, ongoing relationships that involve frequent online interactions, oftentimes through social channels.  

"Some job experts say we're already there. With news that Facebook might be joining the ranks of online-employment brokers, it's looking more and more like the old-fashioned resume might be growing obsolete."

A smart, virtual wallet for in-store and online shopping.

"Companies and organisations in their marketing audit should be assigning value to their social online properties and here is a core concept and some ideas to consider."

"When you're new to someone's home, you conduct yourself in a respectable manner. If you see that people take their shoes off before going upstairs, you ask if you should take your shoes off (at least I do). You basically conduct yourself in a way that's respectful of the other person's space."

"While Amazon has had some success in fashion with Zappos.com, Endless.com, MyHabit.com and Shopbop, it has yet to achieve the level of dominance that it has in other product categories it has targeted."

Building off success from past seasons, many brands - roughly one-third showing at Lincoln Center - will live-stream the unveiling of their Spring 2013 collections on their websites and Facebook pages, as well as via video platforms such as YouTube and Livestream. Still more will upload backstage footage via their Facebook, Twitter, Tumblr, Instagram and Pinterest accounts.

The story of Zappos.

What happens when consumers don't go to the store anymore? Zappos is a good example to analyze!