Sears' PHD Of Social Media Explains How Brands Can Create Orbits To Pull In Customers -... - 0 views
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Brenda Shaffer on 26 Apr 12"There is something revolutionary going on, but not in the way people often think. This is about a lot more than generating Likes on Facebook and followers on Twitter. We are in the midst of a fundamental shift from mass communication to mass collaboration. This is the first time in our history that we can work together on a global scale. "