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"The interviewer pulled up the web page for Klout.com-a service that purports to measure users' online influence on a scale from 1 to 100-and angled the monitor so that Fiorella could see the humbling result for himself: His score was 34. "He cut the interview short pretty soon after that," Fiorella says. Later he learned that he'd been eliminated as a candidate specifically because his Klout score was too low. "They hired a guy whose score was 67.""

"So what does matter? What should you be measuring? How do you establish influence without focusing on the influence numbers? Ask yourself this one question… "Are you relevant to your audience?""

Social media efforts are in full swing, too-they have been for the past month.  But is all the chatter effective? Does it matter how many people you reach if you don't reach the right people?