Group items tagged

In order to track what is being pinned from your site, and to engage with those pins further, try funneling that Pinterest content into a handy RSS feed.

It's hard to use the Internet anymore without being watched. Tracking cookies follow your every move, so advertisers can figure out what to sell you. Social networks keep you constantly signed in, in part so they can see what other websites you visit. Phone and tablet apps may be gathering information about you, including your contacts list or your camera roll.

SceneTap is a maker of cameras that pick up on facial characteristics to determine a person's approximate age and gender. The company works with venues to install these cameras and track customers. It also makes web and mobile applications that allow random observers to find out, in real-time, the male-to-female ratio, crowd size, and average age of a bar's patrons. And no one goes unnoticed. "We represent EVERYONE in the venue," SceneTap proudly proclaims on its website.

"And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. What's a marketing professional to do? To help you cut through the clutter, here are the 10 must-use social media tools that can not only help you make sense of your social media efforts but make them more effective."