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As individuals and brands, the best we can hope for is to be authentic personas, an ideal that we display for the world to see.  It's not necessarily true.  It's certainly not accurate.  But I believe it as close to "authentic" as we can hope for. Be yourself. Only a little better. Be who you promise to be to your tribe, not necessarily who you are.

"How many real connections do Twitter users have? Not just silent following, not retweeting, not a stray @ message to someone, but a real back-and-forth conversation. How many people can you maintain that kind of contact with online before you get overwhelmed? The answer, on average, was roughly 150."