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WOM, UGC Much More Trusted Than Email, Social Media, Advertising - 1 views

www.marketingprofs.com/...email-social-media-advertising

marketing socialmedia crowdsourcing trust

shared by Mathieu Plourde on 16 Apr 12 - No Cached

Mathieu Plourde on 16 Apr 12

Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen. Among consumers surveyed in North America: 90% trust (completely or somewhat) the recommendations they receive from friends and family. 68% trust consumer opinions posted online. 61% trust editorial content such as newspaper articles.

<div class="cArrow"> </div><div class="cContentInner">Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen. Among consumers surveyed in North America: 90% trust (completely or somewhat) the recommendations they receive from friends and family. 68% trust consumer opinions posted online. 61% trust editorial content such as newspaper articles.</div>

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